This document provides summaries of various marketing and creative projects completed by Katalyst for different clients. The projects include website design and development, advertising campaigns, direct marketing, social media strategies, and more. For each project, there is a brief description of the client, the challenge or goal of the project, and the creative solution developed.
This document provides a summary of David Andrew Larsen's experience and qualifications as a senior art director and designer. It includes a career summary highlighting his freelance and full-time positions since 1998 working on campaigns for various clients. It also lists awards he has received for campaigns including for Ernest & Julio Gallo Wines. Examples are provided of creative work including promotional concepts and TV spots he has developed for clients in industries such as food and beverages, retail, and non-profits. Contact information is provided at the top for David Andrew Larsen.
CaliforniaChoice is a health insurance exchange that has supported small businesses for 20 years. As the small group market grows, CaliforniaChoice offers a variety of health plans and additional services to support businesses with 51-100 employees. They provide richer benefits than other exchanges through 8 health plans, dental, vision, and other services. CaliforniaChoice aims to partner with agents to help their clients through countless options in one simple program.
R. Lewis Jr. is a creative copywriter specializing in marketing campaigns, social media, headline writing, video production series and story telling. He has experience with producing, directing, and film making. His copywriting skills include scripts, podcasts, live interviews, boats, and commercial vessels, respiratory therapy, medical research, fitness, gluten free cooking and the stock market.
He has created the copy for Circuit 13, Boat Market TV, Boat Market Radio, Explosive Matters, Adult Toys in Motion, and is finishing up work on a new e-Learning course called, The Broker.
The document contains creative works and copywriting for various clients, including:
- Websites, banners, and packaging for NuNAAT USA and its products
- An employer branding and recruitment campaign for Miami Children's Hospital
- Storyboards and copywriting for United Technologies
- A magazine ad and door hanger for Baymont Inn & Suites
- Copywriting for various other clients like Norwegian Cruise Line and Pocket Geek
This document outlines the work experience and credentials of Bill Horvath, including his roles as Creative Director at various entertainment companies over the past 20 years. He has experience in creative direction, writing, producing, and art direction for television networks like MTV, VH1, Fox Kids Network and shows/projects for Universal Studios, Disney Channel, and more. His areas of focus have included on-air promotions, advertising campaigns, and animation.
This document discusses the power, influence, and evolution of culinary marketing. It notes that culinary marketing has universal appeal across demographics and that food connects consumers in meaningful ways. The document outlines statistics showing how engaged consumers are with food content and experiences. It also discusses how the definition of a "foodie" is expanding to be more inclusive. New players in the culinary space like Amazon acquiring Whole Foods are shifting dynamics. Examples are given of successful branded culinary integrations by companies like BMW and Kohler. Culinary experiences in sports are also highlighted.
This document provides a summary of David Andrew Larsen's experience and qualifications as a senior art director and designer. It includes a career summary highlighting his freelance and full-time positions since 1998 working on campaigns for various clients. It also lists awards he has received for campaigns including for Ernest & Julio Gallo Wines. Examples are provided of creative work including promotional concepts and TV spots he has developed for clients in industries such as food and beverages, retail, and non-profits. Contact information is provided at the top for David Andrew Larsen.
CaliforniaChoice is a health insurance exchange that has supported small businesses for 20 years. As the small group market grows, CaliforniaChoice offers a variety of health plans and additional services to support businesses with 51-100 employees. They provide richer benefits than other exchanges through 8 health plans, dental, vision, and other services. CaliforniaChoice aims to partner with agents to help their clients through countless options in one simple program.
R. Lewis Jr. is a creative copywriter specializing in marketing campaigns, social media, headline writing, video production series and story telling. He has experience with producing, directing, and film making. His copywriting skills include scripts, podcasts, live interviews, boats, and commercial vessels, respiratory therapy, medical research, fitness, gluten free cooking and the stock market.
He has created the copy for Circuit 13, Boat Market TV, Boat Market Radio, Explosive Matters, Adult Toys in Motion, and is finishing up work on a new e-Learning course called, The Broker.
The document contains creative works and copywriting for various clients, including:
- Websites, banners, and packaging for NuNAAT USA and its products
- An employer branding and recruitment campaign for Miami Children's Hospital
- Storyboards and copywriting for United Technologies
- A magazine ad and door hanger for Baymont Inn & Suites
- Copywriting for various other clients like Norwegian Cruise Line and Pocket Geek
This document outlines the work experience and credentials of Bill Horvath, including his roles as Creative Director at various entertainment companies over the past 20 years. He has experience in creative direction, writing, producing, and art direction for television networks like MTV, VH1, Fox Kids Network and shows/projects for Universal Studios, Disney Channel, and more. His areas of focus have included on-air promotions, advertising campaigns, and animation.
This document discusses the power, influence, and evolution of culinary marketing. It notes that culinary marketing has universal appeal across demographics and that food connects consumers in meaningful ways. The document outlines statistics showing how engaged consumers are with food content and experiences. It also discusses how the definition of a "foodie" is expanding to be more inclusive. New players in the culinary space like Amazon acquiring Whole Foods are shifting dynamics. Examples are given of successful branded culinary integrations by companies like BMW and Kohler. Culinary experiences in sports are also highlighted.
This document provides an overview of Holler, a creative digital agency, through a series of case studies and projects they have worked on. It highlights how Holler creates innovative digital experiences and marketing campaigns across multiple platforms for clients in industries such as television, music, and travel. Examples include developing interactive games, websites, videos, and applications to engage audiences for shows, brands, and social issues. The document demonstrates Holler's expertise in blurring the line between content and marketing to immerse users and build communities.
The document provides details about various branding and marketing projects completed by Rob Ciancamerla. It includes summaries of brand refreshes done for Inventa and CIBC, as well as details of launch events held for BMW and Kraft Foods. Marketing campaigns are described for Unilever, Knorr, Moneris, and Kellogg's Special K. Promotional activities are outlined for the Pan Am Games, Light the Night charity, and Ports Toronto.
The document provides details of several advertising campaigns created by different video editing companies, including spots edited by Arcade for clients like AT&T, Gap, and Aflac. It describes the concepts behind the campaigns and credits the creative teams involved in production. The press releases are intended to promote the work of the editing companies and generate publicity for their recent work.
An expungement clinic will be held on July 25th by Trident United Way and Palmetto Goodwill to assist hundreds in expunging criminal charges from their records. Expungement essentially erases
This document provides a summary of cultural trends and creative marketing strategies from December 2011. It features summaries and links to various projects including an app that turns travel photos into passport movies, billboards made of tears to recruit employees, and augmented reality chocolate messages. It also discusses interactive installations, viral videos, and unconventional advertising campaigns from brands like Coca-Cola, Corona, and Heineken around the 2011 holiday season. The document provides inspiration for creatives and insights into hot trends and target audiences.
This document contains examples of design work by Karzan Taha including:
- An event poster for "The Lion King" Broadway tour with dates and locations
- A logo remake for a smoking company to better incorporate the name
- A magazine ad for Adidas using a vintage black and white aesthetic
- Mockups of an interactive Adidas website and mobile version
- A billboard and magazine ad for a "Free Your Focus" Beats campaign showing headphones blocking distractions
- A video showing a ballerina able to focus and perform with Beats headphones blocking outside noise
- A syllabus cover created for a design course
This document discusses a marketing communication campaign for P&O Ferries. It begins by analyzing P&O's current situation, including its brand image from the 1970s-1980s and declining passenger numbers. It then defines the campaign's objectives to give P&O a new image and promote it as a fresh, exciting journey. Multiple target markets are identified, including strategies to reach them through various media channels. The campaign utilizes an emotional resonance strategy and will be measured through click-through rates and surveys.
Charmin wants to change the conversation about bathroom breaks from being seen as a nuisance to being seen as a welcome break. Their target is busy caregivers who feel they never get a break. Charmin will launch the "Red Carpet Rollout" in 8 cities starting in April 2012, turning public bathrooms into VIP experiences with a red carpet and bouncer. They will also install bus shelter posters to promote the campaign and encourage people to embrace their bathroom breaks. The goal is for caregivers to see the bathroom as a chance to feel important and enjoy some "me time."
I get a kick out of solving problems. If you have problems with your brands, I can help solve them with my skills in advertising,
motion graphics, video, design, copywriting, and life
lessons. I’m Nevaldo Shepherd. Welcome to my
advertising portfolio book. Enjoy!
The document outlines a marketing campaign for Persil gel detergent in Egypt. The objectives are to convince consumers to switch to Persil gel as their sole detergent and increase brand engagement. The strategy involves educating fans about Persil gel through engaging social media posts and innovative concepts. The target audience are mothers aged 25-55 from middle social classes in Egypt. Suggested campaigns include celebrating Mother's Day by focusing on the important role of mothers' hands rather than gifts, and highlighting the functional abilities of hearing-impaired mothers through a cooking experience. The campaign aims to increase Persil sales while communicating positive messaging through both digital and on-ground activations.
1) Movies are a central part of social life in India, where people meet up at multiplexes and malls. With CineRewardz, companies can offer movie tickets or cards as rewards.
2) Travel and adventure rewards are popular for employees, partners, and customers. RewardPort offers over 2500 domestic and international holiday packages.
3) Dining rewards allow people to choose meals from over 1000 outlets across 150 cities, including 200 fine dining restaurants in 45 cities.
The document discusses several advertising campaigns for different brands. It proposes using augmented reality to allow people at a bus stop to view themselves sitting on La-Z-Boy couches. It suggests replacing benches with La-Z-Boy couches in subway cars and having a live stream of people's reactions. It also outlines a campaign for Chevrolet Volt targeting parents by having their children encourage them to "take charge" again by purchasing the electric vehicle.
The document contains summaries of marketing campaigns and solutions for various clients conducted by Red Ark Marketing. Some key campaigns included developing a brand and messaging platform to position pears as a healthy snacking option, reintroducing Australian grapes to consumers, and creating a customization program for laptop bags to appeal to younger audiences. The agency also worked on branding, websites, promotions and other initiatives for construction material, beverage, entertainment and travel companies.
San Diego Pedicab Outdoor Advertising - San Diego Pedicab Media Packyellowbikemedia
Yellow Bike Media provides pedicab advertising in San Diego. They offer fully wrapped pedicabs, sponsored uniforms for drivers, and distribution of promotional materials. Case studies describe campaigns for Samsung, UnitedHealthcare, and Miller Coors that generated thousands of interactions and impressions. Clients praised the creative campaigns and exposure received.
Digital Yalo provides various marketing and design services including website design and development, graphic design, video production, email marketing, and event management. The document outlines several case studies of work Digital Yalo has done for clients such as Jabil, Arcserve, Global Payments Inc., Georgia Pacific, Star2Star, Veritiv Corp, Plante Moran, Precision Door, TD Ameritrade, Aveniu Brands, Delta Airlines, AT&T, and Jabil Circuits. For each client, it summarizes the challenge they faced and the solution Digital Yalo provided such as redesigning websites to be more visual, mobile-responsive, and optimized for SEO, content marketing, social media, and lead
How to Harness the Power of Promotional Products with Scott Walode, CEO, Exhi...Exhibit Craft
The document discusses how to harness the power of promotional products for marketing purposes. It provides tips on how promotional products can engage target audiences in a tangible way and complement other forms of advertising. The promotional products industry is large, with over $17 billion in annual sales in the United States according to statistics presented. Common types of promotional items distributed include wearables, writing instruments, bags, and calendars.
The document provides summaries of various design projects the author has worked on, including:
- Creating animated GIFs for Prada's social media campaign that gained over 226,000 views.
- Redesigning the propertyrescue.co.uk website by producing wireframes and design concepts to break up endless text into easy to understand chunks.
- Designing a responsive website, banner ads, and print ads for the Silversands resort in Grenada.
- Creating engaging product images for Jack Daniels' social media to showcase new products and drinks.
- Designing an out-of-home campaign in Germany thanking drivers for giving people rides on BlaBlaCar.
Aaron Petz is a creative director (CD) with years of experience leading advertising campaigns for major companies like Apple, Sony, and Visa. He summarizes several successful projects he led, including award-winning campaigns for NBCUniversal, CareMore health insurance, and The Biggest Loser TV show. He provides details on innovative marketing solutions created for companies such as Apple, Kensington, HyBikes electric bikes, and Citrix online training software. Aaron closes by listing professional references and thanking the reader for their time.
This document discusses various marketing communication tools including advertising, sales promotions, events and experiences, and public relations. It provides examples of how companies can set objectives, choose media, develop messages, and evaluate advertising impact. It also discusses how sales promotions, events, sponsorships, and public relations can be used to incentivize purchases, build brand awareness, and strengthen company image.
Case studies and information from Attack! regarding product sampling, retail promotions and street sampling of consumer packaged goods, drinks and food. Services presented by Attack! Event Staffing, Field Support and Guerrilla Services.
This document provides an overview of Holler, a creative digital agency, through a series of case studies and projects they have worked on. It highlights how Holler creates innovative digital experiences and marketing campaigns across multiple platforms for clients in industries such as television, music, and travel. Examples include developing interactive games, websites, videos, and applications to engage audiences for shows, brands, and social issues. The document demonstrates Holler's expertise in blurring the line between content and marketing to immerse users and build communities.
The document provides details about various branding and marketing projects completed by Rob Ciancamerla. It includes summaries of brand refreshes done for Inventa and CIBC, as well as details of launch events held for BMW and Kraft Foods. Marketing campaigns are described for Unilever, Knorr, Moneris, and Kellogg's Special K. Promotional activities are outlined for the Pan Am Games, Light the Night charity, and Ports Toronto.
The document provides details of several advertising campaigns created by different video editing companies, including spots edited by Arcade for clients like AT&T, Gap, and Aflac. It describes the concepts behind the campaigns and credits the creative teams involved in production. The press releases are intended to promote the work of the editing companies and generate publicity for their recent work.
An expungement clinic will be held on July 25th by Trident United Way and Palmetto Goodwill to assist hundreds in expunging criminal charges from their records. Expungement essentially erases
This document provides a summary of cultural trends and creative marketing strategies from December 2011. It features summaries and links to various projects including an app that turns travel photos into passport movies, billboards made of tears to recruit employees, and augmented reality chocolate messages. It also discusses interactive installations, viral videos, and unconventional advertising campaigns from brands like Coca-Cola, Corona, and Heineken around the 2011 holiday season. The document provides inspiration for creatives and insights into hot trends and target audiences.
This document contains examples of design work by Karzan Taha including:
- An event poster for "The Lion King" Broadway tour with dates and locations
- A logo remake for a smoking company to better incorporate the name
- A magazine ad for Adidas using a vintage black and white aesthetic
- Mockups of an interactive Adidas website and mobile version
- A billboard and magazine ad for a "Free Your Focus" Beats campaign showing headphones blocking distractions
- A video showing a ballerina able to focus and perform with Beats headphones blocking outside noise
- A syllabus cover created for a design course
This document discusses a marketing communication campaign for P&O Ferries. It begins by analyzing P&O's current situation, including its brand image from the 1970s-1980s and declining passenger numbers. It then defines the campaign's objectives to give P&O a new image and promote it as a fresh, exciting journey. Multiple target markets are identified, including strategies to reach them through various media channels. The campaign utilizes an emotional resonance strategy and will be measured through click-through rates and surveys.
Charmin wants to change the conversation about bathroom breaks from being seen as a nuisance to being seen as a welcome break. Their target is busy caregivers who feel they never get a break. Charmin will launch the "Red Carpet Rollout" in 8 cities starting in April 2012, turning public bathrooms into VIP experiences with a red carpet and bouncer. They will also install bus shelter posters to promote the campaign and encourage people to embrace their bathroom breaks. The goal is for caregivers to see the bathroom as a chance to feel important and enjoy some "me time."
I get a kick out of solving problems. If you have problems with your brands, I can help solve them with my skills in advertising,
motion graphics, video, design, copywriting, and life
lessons. I’m Nevaldo Shepherd. Welcome to my
advertising portfolio book. Enjoy!
The document outlines a marketing campaign for Persil gel detergent in Egypt. The objectives are to convince consumers to switch to Persil gel as their sole detergent and increase brand engagement. The strategy involves educating fans about Persil gel through engaging social media posts and innovative concepts. The target audience are mothers aged 25-55 from middle social classes in Egypt. Suggested campaigns include celebrating Mother's Day by focusing on the important role of mothers' hands rather than gifts, and highlighting the functional abilities of hearing-impaired mothers through a cooking experience. The campaign aims to increase Persil sales while communicating positive messaging through both digital and on-ground activations.
1) Movies are a central part of social life in India, where people meet up at multiplexes and malls. With CineRewardz, companies can offer movie tickets or cards as rewards.
2) Travel and adventure rewards are popular for employees, partners, and customers. RewardPort offers over 2500 domestic and international holiday packages.
3) Dining rewards allow people to choose meals from over 1000 outlets across 150 cities, including 200 fine dining restaurants in 45 cities.
The document discusses several advertising campaigns for different brands. It proposes using augmented reality to allow people at a bus stop to view themselves sitting on La-Z-Boy couches. It suggests replacing benches with La-Z-Boy couches in subway cars and having a live stream of people's reactions. It also outlines a campaign for Chevrolet Volt targeting parents by having their children encourage them to "take charge" again by purchasing the electric vehicle.
The document contains summaries of marketing campaigns and solutions for various clients conducted by Red Ark Marketing. Some key campaigns included developing a brand and messaging platform to position pears as a healthy snacking option, reintroducing Australian grapes to consumers, and creating a customization program for laptop bags to appeal to younger audiences. The agency also worked on branding, websites, promotions and other initiatives for construction material, beverage, entertainment and travel companies.
San Diego Pedicab Outdoor Advertising - San Diego Pedicab Media Packyellowbikemedia
Yellow Bike Media provides pedicab advertising in San Diego. They offer fully wrapped pedicabs, sponsored uniforms for drivers, and distribution of promotional materials. Case studies describe campaigns for Samsung, UnitedHealthcare, and Miller Coors that generated thousands of interactions and impressions. Clients praised the creative campaigns and exposure received.
Digital Yalo provides various marketing and design services including website design and development, graphic design, video production, email marketing, and event management. The document outlines several case studies of work Digital Yalo has done for clients such as Jabil, Arcserve, Global Payments Inc., Georgia Pacific, Star2Star, Veritiv Corp, Plante Moran, Precision Door, TD Ameritrade, Aveniu Brands, Delta Airlines, AT&T, and Jabil Circuits. For each client, it summarizes the challenge they faced and the solution Digital Yalo provided such as redesigning websites to be more visual, mobile-responsive, and optimized for SEO, content marketing, social media, and lead
How to Harness the Power of Promotional Products with Scott Walode, CEO, Exhi...Exhibit Craft
The document discusses how to harness the power of promotional products for marketing purposes. It provides tips on how promotional products can engage target audiences in a tangible way and complement other forms of advertising. The promotional products industry is large, with over $17 billion in annual sales in the United States according to statistics presented. Common types of promotional items distributed include wearables, writing instruments, bags, and calendars.
The document provides summaries of various design projects the author has worked on, including:
- Creating animated GIFs for Prada's social media campaign that gained over 226,000 views.
- Redesigning the propertyrescue.co.uk website by producing wireframes and design concepts to break up endless text into easy to understand chunks.
- Designing a responsive website, banner ads, and print ads for the Silversands resort in Grenada.
- Creating engaging product images for Jack Daniels' social media to showcase new products and drinks.
- Designing an out-of-home campaign in Germany thanking drivers for giving people rides on BlaBlaCar.
Aaron Petz is a creative director (CD) with years of experience leading advertising campaigns for major companies like Apple, Sony, and Visa. He summarizes several successful projects he led, including award-winning campaigns for NBCUniversal, CareMore health insurance, and The Biggest Loser TV show. He provides details on innovative marketing solutions created for companies such as Apple, Kensington, HyBikes electric bikes, and Citrix online training software. Aaron closes by listing professional references and thanking the reader for their time.
This document discusses various marketing communication tools including advertising, sales promotions, events and experiences, and public relations. It provides examples of how companies can set objectives, choose media, develop messages, and evaluate advertising impact. It also discusses how sales promotions, events, sponsorships, and public relations can be used to incentivize purchases, build brand awareness, and strengthen company image.
Case studies and information from Attack! regarding product sampling, retail promotions and street sampling of consumer packaged goods, drinks and food. Services presented by Attack! Event Staffing, Field Support and Guerrilla Services.
A look at the the top luxury digital marketing agency, Greenhill Partners...
As the thought-leader in luxury digital marketing, GREENHILL+PARTNERS bridges the gap between luxury brands, agencies and the digital world to help luxury brands succeed in digital marketing.
Virtually every client comes to us with the same concern: We know we have to do digital marketing, but we don’t know how. This is the problem we solve. We serve as your luxury digital marketing arm. As your uniquely knowledgeable and experienced steward we protect your digital investment, prevent brand dilution, enhance exclusivity and brand value, and more importantly, increase sales.
CONSULTING
We consult with brands and their agency to ensure the development of luxury-specific campaigns. We help brands select the best agency to execute their digital campaigns. We monitor and analyze the results of campaigns so our clients are independently aware of campaign success. We act as a digital advocate to ensure that what our clients' agencies are doing is the best digital work at the best possible price.
DIGITAL AGENCY
We also employ an international network of digital creatives and technicians. With our cutting-edge business model, we can execute effective luxury digital campaigns at an average of thirty-percent below traditional agency cost.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
This document provides an introduction to the creative agency Antidote. It summarizes their purpose, beliefs, and ambitions. Their goal is to become the top agency for ambitious ideas that can significantly transform client brands and businesses. They believe in the power of bold ambition to fuel innovation and that truly great brands are driven by a visionary purpose. The document also introduces the leadership team at Antidote and provides examples of ambitious campaigns and ideas they have brought to life for clients.
This document provides ideas for engaging Generation Z students on campus, including interactive activities, pop-up experiences, ambassador programs, and social media strategies. Some key recommendations are to make experiences entertaining, get people involved through interactive games and challenges, own exhibition spaces by giving them unique identities, mobilize student ambassadors to spread word-of-mouth, and create buzz-worthy content for social media with an emphasis on visuals and videos. Measurement of success includes social reach, application increases, and being recognized as the best stand at conferences.
Liz Craig is an experienced advertising copywriter specializing in print, broadcast, and web media. She has created campaigns for education, healthcare, industrial, and consumer packaged goods clients. Some of her work includes developing a simple brand and messaging for an unlimited IT course card, tongue-in-cheek ads that led to significant returns for a new flowmeter introduction, and a children's honey cooking book with safety tips and recipes. Her portfolio demonstrates creative solutions across various industries and mediums.
This public relations firm provides strategic communications services for a variety of clients, from mega brands to titans of industry. Though small, they work with large companies through a collaborative approach, developing customized and measurable strategies. The firm believes in the art and science of public relations, and prides itself on strong work ethic, accountability, creativity and results. They help organizations achieve their goals through social media expertise, crisis communications and storytelling.
Which retail campaigns have you come across that are changing the horizons of the digital marketing landscape? We culminated a bunch of campaigns that we thought were really cool. Why don't you take a took and decide for yourself?
How To Reach New Customers In Trying TimesCarl Cassidy
- Impaq Marketing & Communications Inc. is a results-driven marketing and communications company established 15 years ago that specializes in creative solutions for clients' sales, marketing, and communications challenges.
- The company has won numerous national and international awards and has experience in various marketing areas including social media, direct mail, database management, and website development.
- Founder and President Carl Cassidy has over 15 years of experience in marketing leadership roles and aims to provide innovative solutions for clients.
BEAR GRANT 2015 PORTFOLIO PAGES_5_11_2015_SMALLBeresford Grant
The document discusses several marketing campaigns for various alcohol brands. It provides brief descriptions of campaigns for Crown Royal whiskey, Husky moist smokeless tobacco, and Red Seal moist smokeless tobacco. The campaigns aimed to increase sales and visibility for the brands around holidays, sports events, and by highlighting product attributes. Many of the campaigns successfully increased sales and generated awards.
Javelin is an event marketing agency founded in 1998 with headquarters in St. Louis and satellite offices across the US. They employ thousands annually to execute events for clients across industries. Their services include strategic planning, creative design, logistics, staff training, and ROI analysis. Notable past projects include the annual Animal Planet Expo tour and operating the Grey Goose Lounge at hundreds of events annually.
1. K A T D O W N E N D
THE WORK
C R E A T I V E D I R E C T O R
770.887.5504 • kat@katdownend.com • Atlanta
2. web
Digby & Rose INVITING SEO AND SOCIAL MEDIA
The new website for DC’s premier invitation designer transforms their old Flash
driven site into a modern, elegant design that is beautifully optimized, activates
social media and showcases the artistry of their Letterpress craftsmanship.
3. direct mail
Polk DMA Mailer LANDING THE BIG FISH
When Polk, a direct marketing research firm, needed to demonstrate how they helped
companies catch the big fish in targeted industries, we knew we needed a creative
um, hook. This fun fish was mailed to database decision makers and made a huge splash
among the “seen it all” audience of direct mail specialists.
4. outdoor posters
A baby store experience
should not require an epidural.
800-894-9804 • Brooklyn, NY
In here, the shoppers drool
more than the babies.
800-894-9804 • Brooklyn, NY
She’s a hip, stylish babe,
even with her diaper showing.
800-894-9804 • Brooklyn, NY
Oh Baby! ENTICING GROWN-UPS TO A BABY STORE
Oh Baby! retail in Brooklyn is not your ordinary children’s store. It’s about
concierge gifting and a shopping experience that’s sophisticated and enjoyable
(think warm chocolate chip cookies and fine coffee with plenty of ambience).
This series of posters, later converted to ads and also billboards, expressed the
store’s sophistication with adult edge and a warm smile.
5. web
Purple Truffle TRAVEL IN DELECTABLE STYLE
Bespoke travel is a niche industry, and Purple truffle caters to an elite market of affluent
gourmet travelers willing to go the distance for the best in food and wine. This site entices
discerning food travelers with with rich, vibrant cultural copy that makes the website a
sensory experience.
6. web
INVITING SEO AND SOCIAL MEDIA
The Ley Group NAILING SEO FOR DC BUILDER
The Ley Group is a renowned Washington, DC builder, but his website
did little to drive business nor reflect their remarkable craft. The new design
is sleek, sophisticated and fully optimized to drive in-bound traffic.
7. advertising
Green Giant Consumer Ad FOOD MADE FASHIONABLE
This whimsical ad infused a traditional brand with a little high fashion attitude that
stands out from the crowd. Eat your veggies and it shows!
8. advertising
Agency 33 WHAT’S IN A NAME?
Agency 33 was a relatively new public relations firm in the Denver market.
This business-to-business ad proved they had the power to practice what they preach
in creating buzz around a brand. Katalyst utilized the intrigue of the company’s
name, Agency 33, to introduce the firm’s capabilities and put the company on the map
as a player in delivering talk value and quality PR.
9. direct marketing
Verity UNMASKING TRUE CONSUMER BEHAVIOR
1000 locked crates were sent to top tier C-Level execs. To unlock it, the recipients
were given a link to an interactive game that revelealed the code. The campaign,
which artfully depicted the company’s ability to reveal how consumers think, shop
and buy, received amazing response rates. Even Bill Gates played the game! I was
thrilled with the fact that our client changed just three words in a 10-page brochure
and the creative received the AD Club Best in Show and CA and Print awards.
10. collateral
Epicurean Catering Collateral DELICIOUSLY CREATIVE
This award-winning Denver caterer needed collateral that was every bit as delicious as its
chef-inspired offerings. I’m pretty sure a few people have licked the pages!
11. web
Vitraform Sinks SPECS WITH BEAUTIFUL BRAND STYLE
This firm was one of the first to create and market beautifully crafted glass sinks.
Vitraform needed a website that showcased the elegant, high end quality of their
hand-carved designer product, yet also provided the options and specs that allow
visitors to make a buying decision. The result is a dramatic, beautiful concept that
speaks to the craft and is info-rich.
12. social media marketing
HipSlip Social Media Marketing GETTIN' HIP TO SOCIAL MEDIA
This social media marketing campaign on FB, Twitter, Blog and via eblasts elicited more
than a thousand entries the first three days and sold more than 500 HipSlip sleeves the
first night of the sale.
13. outdoor
Mountain Dew Virginia OLD SCHOOL WITH NEW ATTITUDE
The Mountain Dew brand celebrates youth, the extreme and is about as far away from old
school as you can get....Or is it? Here, George Washington sports a modern “fro” in a
unique meld of history with a hip Dew attitude.
14. internet promotions
Clorox CLEAN BREAK SWEEPSTAKES
To drive trial for Clorox’s new and improved Disinfecting Wipes, online ads
depicted the benefits with “wipe away the mess” Flash animations and a
consumer sweeps offered the chance to win a trip to an unspoiled paradise.
15. promotions
Diet Pepsi/Super Bowl TOUGH STATEMENT ABOUT DIET TASTE
Diet soft drinks have long been a female demographic, with marketing clearly speaking
to women 18—25. So how do you connect with men? By making some tough statements
about taste. This campaign staked Diet Pepsi’s claim as the official soft drink of the
Super Bowl, infusing a traditionally female (diet) beverage with masculine appeal.
16. trade advertising
Where the hottest
runway models
go for nose jobs.
Welcome to the avionics elite. Our customer satisfaction rating is 99%.
(We think the other 1% just forgot to
For more than 15 years, the industry’s fill out our survey.)
most discerning aircraft owners have DENVER • NASHVILLE
put their aircraft’s safety and performance Look to Stevens for the best in avionics DAYTON • GREENVILLE
in the hands of Stevens’ experienced, repair and maintenance. We’ve got the 800.359.7838
exacting experts. competition by far more than a nose. stevensaviation.com
Stevens Aviation INDUSTRIAL STRENGTH CREATIVE
This trade ad for Stevens Aviation, an aircraft maintenance firm, is a great example of
finding creative opportunity in anything, including gritty industrial accounts.
17. promotions
Thousands of
consumer video clips.
One film.
Nokia and Spike Lee
define Collaboration.
Nokia Spike Lee Promotion LIGHTS, CAMERA, CONSUMER ACTION
Nokia sought a promotional concept that drew attention to its newest phone’s quality
video capabilities. The winning idea employed film director Spike Lee’s visibility to
prompt Nokia cell phone users to send in their cell phone video “stories” and help
co-create the world’s first collaborative film.