SlideShare a Scribd company logo
By Elishia Selby
 There official website-http://saatchi.co.uk/en-
gb/
This is Saatchi & Saatchi’s logo and slogan, it is very simple yet it seems
to have been very effective due to their overall outcomes. It gets
straight to the point, looks professional and gives the audience an
interpretation that it is a reliable company
Saatchi & Saatchi has grown from a start-up advertising agency in London in
1970 to a global creative communications company headquartered in New
York with 130 offices in 70 countries and over 6500 employees.
 Cannes Lions International Festival of Creativity 2014 At the Cannes Lions
Festival 2014, Saatchi & Saatchi was awarded a total of 32 Lions – 6 Gold,
12 Silver and 14 Bronze.
 At the ClioAwards, Saatchi & Saatchi was awarded a total of 14 statues,
including Gold's to Brazil, Berlin, Sydney andThe Philippines.
 Agency of theYear was awarded to our offices in Argentina,Greater
China, Malaysia, Philippines, Poland, Prague and Puerto Rico in 2013.
 ‘Go fun yourself’
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
Toyota Aygo
June 2014
‘Invisible driver’
Saatchi
&Saatchi
Car
Visual- Man in car dressed as the seat
driving around and confusing people
Comedy
Text on screen so you can understand
what the peoples reactions are, and
‘Go fun yourself’ at end of advert.
Diegetic sounds
Music-
Peoples reactions to the car and opinions
of what is occurring.
Car
enthusiasts/buyers
Families/adults/
people who can
drive/parents
‘ Go fun yourself’
To show it is a family fun car

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Agency fact file (Saatchi & Saatchi)

  • 2.  There official website-http://saatchi.co.uk/en- gb/
  • 3. This is Saatchi & Saatchi’s logo and slogan, it is very simple yet it seems to have been very effective due to their overall outcomes. It gets straight to the point, looks professional and gives the audience an interpretation that it is a reliable company
  • 4. Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 130 offices in 70 countries and over 6500 employees.
  • 5.  Cannes Lions International Festival of Creativity 2014 At the Cannes Lions Festival 2014, Saatchi & Saatchi was awarded a total of 32 Lions – 6 Gold, 12 Silver and 14 Bronze.  At the ClioAwards, Saatchi & Saatchi was awarded a total of 14 statues, including Gold's to Brazil, Berlin, Sydney andThe Philippines.  Agency of theYear was awarded to our offices in Argentina,Greater China, Malaysia, Philippines, Poland, Prague and Puerto Rico in 2013.
  • 6.
  • 7.  ‘Go fun yourself’ Name of Product Visual / Text Music / Sound FX Audience Meaning / Message Toyota Aygo June 2014 ‘Invisible driver’ Saatchi &Saatchi Car Visual- Man in car dressed as the seat driving around and confusing people Comedy Text on screen so you can understand what the peoples reactions are, and ‘Go fun yourself’ at end of advert. Diegetic sounds Music- Peoples reactions to the car and opinions of what is occurring. Car enthusiasts/buyers Families/adults/ people who can drive/parents ‘ Go fun yourself’ To show it is a family fun car