The document outlines 12 styles of advertisements and how they appeal to consumers' emotions and reasoning. It describes each style and provides examples, noting that the styles aim to persuade consumers by appealing to their sense of identity, desire to improve their lives, empowerment, competitiveness, attraction to celebrity endorsements, and sense of connection. The styles can also be combined to increase entertainment and appeal to both emotion and reason. The overall goal of any ad is to engage and connect with the audience.
To Sell is Human training for real estate agents based on Dan Pink's book and adapted for our industry. Part of the BloomTree Master Series training provided to our agents.
To Sell is Human training for real estate agents based on Dan Pink's book and adapted for our industry. Part of the BloomTree Master Series training provided to our agents.
Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/
This presentation is to summarize the book "Captivology: The Science of Capturing People's Attention" by Ben Parr. In this book Parr explains scientific phenomena that “trigger shockingly predictable and quantifiable responses in the mind.” So what are these triggers? .
1. Using specific sensory clues like colours, sound and symbol
2. Framing trigger adapting to or changing someone’s view of world so they pay more attention to you.
3. Disruption trigger violating people’s expectation to change what they pay attention to.
4. Reward Triggers, leveraging people’s motivation for intrinsic and extrinsic rewards.
5. Reputation trigger, using reputation of experts, authority and crowd to instil trust and captivate audience.
6. Mystery trigger, crating mystery, uncertainty and suspense to keep an audience intrigue until very end.
7. Acknowledgement trigger, fostering deeper connection because people tend to pay attention to who provide them validation and understanding.
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
Every marketer and adverting agency have one great creative idea. This presentation highlights the creativity and execution of great Integrated Marketing Communications campaigns. The execution of great ideas is a collaboration between client and adverting agency.
[Eng] The use of consumer insight in Advertising: from classic Advertising to...giulio bonini
This is the English version of my thesis in Advertising.
I point out the role of consumer research in creating advertising and marketing communication.
I give a definition of consumer insight, its 4 properties and applications in many media.
I could easily expand this out to include 30 of my favourite B2B sales secrets I've discovered over the years, but I've distilled it down into my top 10. This presentation was done in partnership with Silicon Halton at Meetup #96 on October 19, 2017.
How to be more creative in Direct MarketingDavid Bell
What you will learn is how to take a more creative approach to your direct marketing campaigns.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
ADMA Multi Channel Direct Marketing Session
Digital Branding Strategy (Part 2) - Why Branding is So ImportantSaiful Islam
In the second part of Digital Branding Strategy presentation, we will learn on why branding is play significant role. Also explained about basic concept of branding and the fundamental of brain learning process.
Presenter: Larry Asher, Worker Bees, SVC, Principal
We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through most days? There’s another way, and you can learn it in 40 minutes at this session. We’ll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. You’ll also learn about what The Wave — that thing people do at football and baseball stadiums — has to do with dreadful presentations. Now, of course, you aren’t an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. You’ll be doing us all a favor.
Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/
This presentation is to summarize the book "Captivology: The Science of Capturing People's Attention" by Ben Parr. In this book Parr explains scientific phenomena that “trigger shockingly predictable and quantifiable responses in the mind.” So what are these triggers? .
1. Using specific sensory clues like colours, sound and symbol
2. Framing trigger adapting to or changing someone’s view of world so they pay more attention to you.
3. Disruption trigger violating people’s expectation to change what they pay attention to.
4. Reward Triggers, leveraging people’s motivation for intrinsic and extrinsic rewards.
5. Reputation trigger, using reputation of experts, authority and crowd to instil trust and captivate audience.
6. Mystery trigger, crating mystery, uncertainty and suspense to keep an audience intrigue until very end.
7. Acknowledgement trigger, fostering deeper connection because people tend to pay attention to who provide them validation and understanding.
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
Every marketer and adverting agency have one great creative idea. This presentation highlights the creativity and execution of great Integrated Marketing Communications campaigns. The execution of great ideas is a collaboration between client and adverting agency.
[Eng] The use of consumer insight in Advertising: from classic Advertising to...giulio bonini
This is the English version of my thesis in Advertising.
I point out the role of consumer research in creating advertising and marketing communication.
I give a definition of consumer insight, its 4 properties and applications in many media.
I could easily expand this out to include 30 of my favourite B2B sales secrets I've discovered over the years, but I've distilled it down into my top 10. This presentation was done in partnership with Silicon Halton at Meetup #96 on October 19, 2017.
How to be more creative in Direct MarketingDavid Bell
What you will learn is how to take a more creative approach to your direct marketing campaigns.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
ADMA Multi Channel Direct Marketing Session
Digital Branding Strategy (Part 2) - Why Branding is So ImportantSaiful Islam
In the second part of Digital Branding Strategy presentation, we will learn on why branding is play significant role. Also explained about basic concept of branding and the fundamental of brain learning process.
Presenter: Larry Asher, Worker Bees, SVC, Principal
We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through most days? There’s another way, and you can learn it in 40 minutes at this session. We’ll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. You’ll also learn about what The Wave — that thing people do at football and baseball stadiums — has to do with dreadful presentations. Now, of course, you aren’t an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. You’ll be doing us all a favor.
A unique or creative idea for an advertisement or campaign that attracts consumers’ attention, gets a reaction, and sets the advertisers product or service apart form the competition.
The importance of getting a creative brief rightSean Lane
All creatives have been there (and designers if you haven't, I guarantee you will at some stage), you leave a briefing meeting with no clarity about what the task at hand is. From the get go, you're tredding in quick sand. On the flip side there's nothing better than having the sparks of concepts starting even before you leave the briefing. In this document. My intention here is to keep things simple and help the standard of brief writing. I hope this helps in some way. Sean.
The Role of Storytelling in Community and Economic Development
Jolene Schalper, Senior Vice President Business Development, Great Falls Development Authority, Great Falls, MT
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5honvongphu
Nhóm cho assignment 14.1 nhé:
Nhóm 1: Phuc Hau + Dinh Giang + Thien Van + Van Hien
Nhóm 2: Ngoc Khanh + Nhat Minh + Ky Vy + Thanh Vy
Nhóm 3: Minh Quang + Duc Hiep + Thanh Thuy + Tuong Vy + Thanh An
Nhóm 4: Truong Liem + Ai Lam + Minh Thong + Khanh Thy + Hong Phong
Tuần này Elite program dành tặng 2 suất dự thính cho các young marketer hoàn tất phần assignment như bên dưới trong 3 slide nội dung PDF gửi về contact@youngmarketers.vn trước 22:00 thứ 5, ngày 12/5:
1 - Thế nào là Brand Idea, Brand Communications Big Idea, Advertising Big Idea? Cho ví dụ trên cùng 1 thương hiệu. (30%)
Câu hỏi dành riêng cho Eliter:
2 - Thế nào Insight Platform? Insight Platform cho Brand Idea, Brand Communications Big Idea, Advertising Big Idea có khác nhau không, nếu khác thì khác nhau như thế nào? Cho ví dụ cụ thể (45%).
3 - Các tiêu chí để đánh giá Advertising Big Idea? Cho ví dụ (25%).
PERCEPTION
The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world.
Dynamics of Perception
Elements of Perception
Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product.
How do some of the best companies in the world bring company values to life for employees? If you have a set of core values, how can you lift them off the page so that the whole business understands and embraces the culture they're part of?
Paid, Owned and Earned media - how to build a P.O.E.M. strategy - starting with your Brand strategy. Slides of a course given for Solvay Business School in Ho Chi Minh, Vietnam.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
3. Communication
As the relationship between people and brands begin to change from a
from top down paternalistic structure to a more communal and inclusive
structure its important to think about what tools of persuasion we're used
and continue to be used to get the into the mind and heart of the
consumer.
3
4. Breakdown
• There are 12 styles of Ads.
• There are 3 subdivisions.
• These ads appeal to our sense of reason, emotion or some
combination of the two.
• They depend on our understanding of historical and current
culture.
4
5. • Intended Effect – Life beats to its
own drum. We’ll help you get the
most out of it.
• These spots tend to show
imagery that is shot in a
documentary style while an
insightful voice describes the
scene or the way in which life
works. The audience is asked to
look at life from another angle.
• Depending on the nature of the
material this style type may focus
on something that often gets
overlooked or it may offer a new
way to see something familiar.
• Dominate Persuasion Tool:
Reason
5
7. • Intended Effect – To appeal to
the viewers desire to better.
• These ads often showcase a
character in a familiar yet
precarious or exalted situation.
• Often a voiceover serves to
highlight the characters plight or
auspicious situation .
• If only you had product x you’re
life would be better
• Dominate Persuasion Tool:
Reason & Emotion
9. • Intended Effect – We did it.
You can do it too. Do
something.
• These spots are designed to
empower your viewer. After
seeing a call to action spot
you should feel like you can
accomplish whatever task
you need to complete.
• Dominate Persuasion Tool:
Emotion
11. • Intended Effect – We’re better
than them.
• These spots are fairly straight
forward. You highlight a
feature(s) your competitor lacks
and used this as the reason for
someone to get your product.
• Because of the direct nature of
this style humor tends to work
well.
• Dominate Persuasion Tool:
Reason
13. • Intended Effect – We’re Cool and Authentic.
They add credibility to a spot. They bring the “I
can’t believe it’s you” effect.
• A celebrity can be added to any Ad type.
• When a proper celebrity is chosen they can
penetrate the initial wall of distrust for a
product.
• A celebrity can not do all the heavy lifting of a
product nor should they be expected to, but
they can give a product precious few moments
in a persons consciousness. These additional
moments are extremely valuable in a fast
interconnected world.
• The product itself will have to do the heavy
lifting.
• Celebrity Bomb gets its own category because
of the unique roll celebrities play in the publics
consciousness.
• Dominate Persuasion Tool: Emotion
15. • Intended Effect – Isn’t
Everything Cool, Pretty,
Awesome, etc. - “Wish you
were here”
• The focus of this is deluge the
viewer with a collection of cool
and/or provocative imagery.
The intention is to make the
viewer feel a sense of yearning
and absence.
• Dominate Persuasion Tool:
Emotion
17. Reality Twist
We are attracted to wonder and a sense of the unknown. Tweaking reality
to showcase and idea is very popular. So popular that I divided this type
into three sections:
17
1
2
3
Reality Twist - Singing
Reality Twist - Metaphor
Reality Twist - Evolution
18. • Intended Effect – We live in
strange beautiful world.
• Take a second and think about life
anew.
• Take familiar imagery and create a
new world that reframes how you
think about a product/brand.
• Dominate Persuasion Tool:
Emotion
20. 20
• Intended Effect – Life may be
challenging, but we’ll find a
way.
• Having people sing that you
would’t normally find singing.
• Embrace the quirks of life or
embrace your inner quirk.
• Dominate Persuasion Tool:
Emotion
22. • Intended Effect – We’re ready for
change. We’re solid amidst the
change.
• These spots often used for
establish brands like Mercedes,
GE, Guinness, Etc. They both
display the longevity of the brand
and the brands ability to either
adapt or persevere depending on
what the campaign wants to
emphasize.
• Dominate Persuasion Tool:
Emotion
22
24. • Intended Effect – Our product is
so impressive just see how it
works.
• The objective of this style is to
wow your viewer by showing the
product in action.
• The key idea is to give the
viewer a sense of transparency.
• These spots exude confidence
of the product itself.
• Dominate Persuasion Tool:
Emotion + Reason
24
26. • Intended Effect – A price or
feature that can’t be beat.
• The main goal of a price point
spot is for the viewer to come
away knowing about key
feature or a new offer/deal
about the product.
• They have a tendency to be
the least exciting spots, but
that certainly is not mandatory.
• Dominate Persuasion Tool:
Reason
26
28. • Intended Effect – We
Understand you.
• Slice of life spots
emphasize the human
impact of a brand.
• They appeal to our sense
of connection.
• Technology companies
tend to use to them as
way to bring humanity to
1’s and 0’s.
• Dominate Persuasion
Tool: Emotion
28
30. • Intended Effect – We’re
honest. Trust Us.
• Truth Ads are about getting
across information to the
viewer. It is usually done with
straight to camera talk.
• The idea is to show the
viewer you have nothing to
hide.
• Dominate Persuasion Tool:
Reason
32. • Ads styles can be
combined.
• Combining Styles
increases the
entertainment factor.
• Dominate Persuasion
Tool: Emotion + Reason
*
*Even when combining styles ultimately one style is most dominate
34. An Ad is a form of communication.
The idea of what constitutes an Ad has shifted.
Everything has the potential of being an Ad.
It all matters.
The ultimate goal is to connect and engage your audience.
The tools to reach your audience have increased.
But, when you want people to think a certain thing about a certain product,
You’re going to have decide on a style.
34