The document discusses various topics related to marketing to children and teens, including the large amounts spent on advertising to these groups, factors that influence brand loyalty, and different types of parents in terms of giving in to children's requests for products. It also covers how marketing preys on negative aspects of children's lives and how companies try to attract and keep customers from childhood to old age through "cradle to grave" branding techniques.

2. MARKETING -”THE PROCESS OF CREATING & DELIVERING DESIRED GOODS & SERVICES TO CUSTOMERS.” MARKETING CONCEPT -ACHIEVING ORGANIZATIONAL GOALS DEPENDS ON KNOWING THE NEEDS & WANTS OF OF TARGET MARKETS AND DELIVERING THE DESIRED SATISFACTIONS.

5. MARKETING IS ALSO ABOUT THE ART OF PERSUASION

6. Yawning is a surprisingly powerful act. Just by reading the two yawns in the previous two sentences--and the two additional yawns in this sentence--a good number of you will probably yawn within the next few minutes. Even as I'm writing this I've yawned twice. If you're reading this in a public place, and you've just yawned, chances are that a good proportion of everyone who saw you yawn is now yawning too, and a good proportion of the people watching the people who watched you yawn are now yawning as well, and on and on, in a ever-widening, yawning circle. Yawning is incredibly contagious. I made some of you reading this yawn simply by writing the word "yawn". The people who yawned when they saw you yawn, meanwhile, were infected by the sight of you yawning--which is a second kind of contagion. They might even have yawned if they only heard you yawn, because yawning is also aurally contagious: if you play an audio-tape of a yawn to blind people, they'll yawn too. And finally, if you yawned as you read this, did the thought cross your mind--however unconsciously and fleetingly--that you might be tired? I suspect that for some of you it did, which means that yawns can also be emotionally contagious. Simply by writing the word, I can plant a feeling in your mind.

8. CHILDREN AS TARGETS

12. CORPORATIONS PREY ON CHILDRENS’ FEELINGS

13. “ Advertising at its best is making people feel that without their product you're a loser. Kids are very sensitive to that. If you tell them to buy something, they are resistant. But if you tell them they'll be a dork if they don't, you've got their attention.” - Nancy Shalek, former president of Grey Advertising -53% of Americans say that buying certain products makes them feel better about themselves. -32% of Americans admit feeling pressure to buy certain products, such as clothes, shoes and CDs because their friends have them. -62% of 12 & 13 year olds say that buying certain products makes them feel better about themselves. - 54% of 12 & 13 year olds admit to feeling outside pressure to buy products.

14. OPPORTUNITY IN DEVASTATION -A MARKETING TACTIC WHERE COMPANIES PREY/TARGET ON NEGATIVE ASPECTS OF KIDS’ LIVES IN ORDER TO INFLUENCE THEIR PURCHASING BEHAVIOR.

15. 1) OBESITY -Rising levels of childhood obesity has led to an explosion of junk food ads in recent years.

16. 2) EMOTIONAL WELL-BEING -Author and Boston College sociology professor Juliet Schor finds links between immersion in consumer culture and depression, anxiety, low self esteem, and conflicts with parents.

17. 3) SELF-IMAGE & SEXUAL BEHAVIOR -Wheelock College education professor Diane Levin sees correlations with sexual imagery in children’s ads and increases in eating disorders among girls, adding that as “children struggle to make sense of mature sexual content, they are robbed of valuable time for age-appropriate developmental tasks, and they may begin to engage in precocious sexual behavior.”

18. 4) FINANCIAL SELF-CONTROL -National surveys reveal that kids are leaving high school without a basic understanding of issues relating to savings and credit card debt. No surprise, then, that over the past decade, credit card debt among 18-24 year olds more than doubled.

19. CORPORATE AMERICA IS NOT ALL TO BLAME FOR YOUTH CONSUMERISM. SO ARE PARENTS.

24. WE ARE WORTH MORE TO COMPANIES THE LONGER WE PURCHASE THEIR PRODUCTS/SERVICES.

25. “ CRADLE TO THE GRAVE” -A BRANDING TECHNIQUE WHERE A COMPANY ATTEMPTS TO ATTRACT A CUSTOMER EARLY IN HIS/HER LIFE, & THEN KEEP HIM/HER LOYAL FOR THE REST OF HIS/HER LIFE.

26. LIFE-TIME VALUE (LTV) -THE THEORETICAL MEASURE OF HOW MUCH A HUMAN BEING IS WORTH IF EVERY MOMENT OF HIS/HER LIFE WERE TO BE COMMODIFIED IN ONE FORM OR ANOTHER. COMMODIFIED: -TO MAKE COMMERCIAL.

27. AGE OF ACCESS -AS A RESULT OF TECHNOLOGY, CORPORATE AMERICA HAS MORE INFORMATION ON CONSUMERS & CONSUMERS HAVE MORE INFORMATION ON CORPORATE AMERICA. -THE RESULT: THE INCREASING COMMODIFICATION OF THE ENTIRE HUMAN EXPERIENCE. EXAMPLE: FINANCIAL PLANNING -YESTERDAY: TRADED STOCKS & BONDS AND MANAGED CLIENTS PORTFOLIOS. -TODAY: HANDLES EVERY ASPECT OF THE CLIENT’S LIFETIME FINANCIAL DEALINGS. -PERSONAL BUDGETING -RETIREMENT -CHILDRENS’ COLLEGE FUND -TAX SERVICES -ESTATE PLANNING

28. “ BEING YOUR FINANCIAL PARTNER AT EVERY STAGE OF YOUR LIFE.” -JAMES D. SPEROS, CHIEF MARKETING OFFICER