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HSDCAEgypt vs. Algeria: Quest for 1m pageviews…
The Brief & ObjectivesObtain 1m page views on the Eurosport Arabia website on the day of the Egypt vs. Algeria football game
We developed 7 digital activities
1
Received 26 ideas3 of which were implemented
2
Achieved 120,000 Click Throughs(MSN forecasted of 50,000)
Sat, 2010 – 01 – 28   11:15   A Press Release:In English, Arabic, and French sent to most regional media. Talked about Eurosport Arabia in Arabic sports forums.3
- No traditional media covered it- All websites copied/covered it - Got 10,000 clicks from Forums
4th Initiative:FadiSEM Campaigns	Multiple Arabic SEM Campaigns leading people to:Vote for their winner (Polls)Chat about their teams (Chatroom)Follow the game live (LiveBox)SEM CampaignsMultiple Arabic SEM Campaigns leading people to:Vote for their winner / (Polls)Chat about their teams (Chatroom)Follow the game live (LiveBox)4
Jan 28: 60,000 clicks, 1.46% CTRJan 29: 92,000 clicks, 1.83% CTR
Make sure you do any amendments here5
Got over 50 retweets by influencers
Created and advertised a  Facebook Page for Egypt vs. Algeria and branded it Eurosport Arabia.6
- 1000 Fans (likes)- More than3,000 comments and posts- Most popular page on the topic
We also ran a Displayadvertising campaign 7
4.3m impressions0.5% CTR
The ResultsGame Score: Egypt 4 – Algeria 0Website with highest referrals: MSN MessengerMost visiting country: EgyptPage Views Achieved: 1,040,000

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Case Study: Digital Campaign for a Sports Portal

Editor's Notes

  1. High Speed Digital Communication Activities