‘Advertising is a boon as well as curse to the society.’
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This document is a paper submitted by Patel Kinjal to their professor S.B. Gardi at Maharaja Krishnakumarsinhji Bhavnagar University. The paper discusses advertising and its role in society, describing it as both a "boon" and "curse." It provides definitions of advertising and different types. It then outlines reasons for advertising including increasing sales and maintaining brands. The paper also discusses different views of advertising and how it can influence consumers and society. It details how advertising can be beneficial by informing consumers but also how it can be a curse by increasing costs and distorting reality. The conclusion states that both advertisers and consumers must use advertising intelligently and responsibly.
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Communication is the basis of promotional activities. Companies attempt to convey product information to potential customers. Promotion involves marketing efforts that inform, remind and persuade customers. Product or service promotion is carried through communication and certain tools are adopted for this:
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Pengantar Penggunaan Flutter - Dart programming language1.pptx
‘Advertising is a boon as well as curse to the society.’
- 1. Topic: ‘Advertising is a boon as well as curse to the society.’ Name: Patel Kinjal Paper Name: Mass Media and Mass Communication Roll No: 14 Semester : 4 Submitted to: S.B.Gardi Department of English Maharaja Krishnakumarsinhji Bhavnagar University. Gmail Id: patelkinjal.u21@gmail.com
- 2. What is Advertising? Advertising is the process of communication where by a person or group of people are persuaded to take some form of action, usually to make a purchase or participate in a particular behavior.
- 4. There are several reasons for advertising Increasing the sales of the Product or Service. Creating and maintaining a brand identity or real image. Communicating a change in the existing Product lines.
- 5. Different views on Advertising Source of learning or condition Establishing role models and as impacting social behavior Anthropologists view it as ritual and symbols It influences on child development Communication scholars often equate it with propaganda
- 6. Advertisement as a boon Informs the consumer about qualities and prices. It helps the consumer to save time. It provides knowledge about the new designs of the commodities to consumer.
- 7. Advertising as a curse An organization has to spend large amount on advertising. It increases the cost of the products. An advertisement is a sort of day dreaming for the people that takes people away from reality and close to artificiality.
- 8. Advertising as a Curse Distorted version of reality is shown in the advertising, believing in it consumers buy the products and feel cheated. Every manufacturer projects his product as superior one in the advertisement.
- 9. Conclusion Advertisement sometimes can be misused. It is up to both advertisers and consumers to ensure that advertising is used intelligently and responsibly.