The document provides information about advertising, including its definition, objectives, and techniques. It discusses how advertising aims to turn people's attention towards specific products or services by communicating information to induce people to buy. The summary also mentions that advertising agencies can help plan strategies to differentiate products from competitors and communicate information to consumers. Finally, it states that advertising works by moving potential buyers through stages from awareness to interest to desire to action.
This document discusses different types of advertising methods and strategies. It outlines various advertising channels like online, print, broadcast, outdoor and mobile advertising. It also describes common advertising strategies such as the before-and-after, advice, empathy, testimonial and demonstration strategies. Additionally, it mentions important considerations for advertising like the creative needs, legal constraints, ethics and available budget. As an example, it analyzes a Dogs Trust advertisement that uses an empathy strategy to communicate the need to adopt rescue dogs.
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
This document discusses different types of advertising methods and strategies. It outlines various advertising channels like online, print, broadcast, outdoor and mobile advertising. It also describes common advertising strategies such as the before-and-after, advice, empathy, testimonial and demonstration strategies. Additionally, it mentions factors to consider in advertising like the creative needs, media, audience, budget and legal/ethical constraints.
This document provides an overview of a student project report on advertisements. It includes an introduction, acknowledgements, table of contents, and sections on the meaning and purpose of advertising, different types of advertising aims and media, and factors that influence consumer behavior. The project was submitted by Anshu Maheshwari, a student of Bachelor of Business Administration at Dezyne E’cole College, towards their degree requirements. It discusses key advertising concepts and provides examples to explain different topics.
This document discusses surrogate advertising by liquor companies in India. It begins by providing background on the ban on liquor advertising and how companies have gotten around this by using surrogate ads. These ads promote a different product but use an already established liquor brand name to contribute to brand recall of the original product. The document then discusses how surrogate ads have intensified, particularly on television, and how regulatory bodies have started cracking down by banning certain ads and monitoring for violations. It aims to study whether surrogate ads actually help recall the original liquor brand.
The document provides information about advertising, including its definition, objectives, and techniques. It discusses how advertising aims to turn people's attention towards specific products or services by communicating information to induce people to buy. The summary also mentions that advertising agencies can help plan strategies to differentiate products from competitors and communicate information to consumers. Finally, it states that advertising works by moving potential buyers through stages from awareness to interest to desire to action.
This document discusses different types of advertising methods and strategies. It outlines various advertising channels like online, print, broadcast, outdoor and mobile advertising. It also describes common advertising strategies such as the before-and-after, advice, empathy, testimonial and demonstration strategies. Additionally, it mentions important considerations for advertising like the creative needs, legal constraints, ethics and available budget. As an example, it analyzes a Dogs Trust advertisement that uses an empathy strategy to communicate the need to adopt rescue dogs.
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
This document discusses different types of advertising methods and strategies. It outlines various advertising channels like online, print, broadcast, outdoor and mobile advertising. It also describes common advertising strategies such as the before-and-after, advice, empathy, testimonial and demonstration strategies. Additionally, it mentions factors to consider in advertising like the creative needs, media, audience, budget and legal/ethical constraints.
This document provides an overview of a student project report on advertisements. It includes an introduction, acknowledgements, table of contents, and sections on the meaning and purpose of advertising, different types of advertising aims and media, and factors that influence consumer behavior. The project was submitted by Anshu Maheshwari, a student of Bachelor of Business Administration at Dezyne E’cole College, towards their degree requirements. It discusses key advertising concepts and provides examples to explain different topics.
This document discusses surrogate advertising by liquor companies in India. It begins by providing background on the ban on liquor advertising and how companies have gotten around this by using surrogate ads. These ads promote a different product but use an already established liquor brand name to contribute to brand recall of the original product. The document then discusses how surrogate ads have intensified, particularly on television, and how regulatory bodies have started cracking down by banning certain ads and monitoring for violations. It aims to study whether surrogate ads actually help recall the original liquor brand.
The document discusses the nature and evolution of advertising. It covers how advertising brings products and services to public notice and aims to persuade the public. Advertising supports media as their main source of income. Traditionally, television, radio and newspapers were used but due to the shift to internet, advertisers have had to change to new media like mobile phones and social networking. Advertising stimulates the economy by promoting sales, ensuring growth and preventing economic crashes. The document compares old and new advertisements, noting how new ads are often more minimalist and allow consumers to think for themselves rather than being directly told what to do.
The document discusses various advertising techniques used to influence consumer behavior, many of which rely on emotional appeals rather than logical or factual arguments. It notes that advertisers commonly use sex appeal, humor, patriotism, and positive imagery to create emotional associations with products. While these strategies can be effective, the document warns that consumers should think critically about advertising claims and not accept them at face value, as advertisers sometimes use vague language, selective facts, or misleading scientific references to promote their products.
This document discusses the effects of advertising. It begins by defining advertising as a form of marketing communication used to persuade audiences to buy or use a product. The purpose of advertising is then discussed as promoting new products and convincing people to prefer certain brands. Both positive and negative effects of advertising are outlined. Positive effects include advertising providing information to customers, improving product sales, and changing attitudes and habits. However, negative effects are that advertising can make people shopaholic, feel excluded if unable to afford products, and cause wasteful economic behaviors and environmental damage from constant innovation.
Business research report on effects of advertisement on the buying behavior o...Projects Kart
The document provides an introduction to a report on the effects of advertisement on the buying behavior of females. It begins with defining advertisement and its history. It discusses the different types, reasons, pros, and cons of advertisement. It then outlines the research process, including that the type of research is basic/pure research. It discusses preliminary data collection through unstructured interviews with the educational and advertising sectors to understand factors influencing female buying behavior and advertisement's role. The goal is to understand how advertising influences females and provide recommendations to marketers.
The document discusses several roles and impacts of advertising. It describes how advertising helps create awareness of products and services, develops brand loyalty, and popularizes brands. Advertising also reflects cultural trends, influences how companies are viewed, supports mass media, and encourages product purchasing. However, advertising can also include deception, promote harmful products, and create unrealistic expectations. Overall, the document provides an overview of both the positive and negative roles of advertising.
This document provides examples of different types of advertising methods including print, broadcast, outdoor, online, mobile, packaging, product placement, guerrilla and more. It discusses constraints in advertising like laws, ethics, money and target audiences. It also gives examples of communication strategies used in advertising like empathy and comparison approaches.
This document outlines various advertising types and techniques, including:
1) Product information ads that provide facts and figures to show a product is reliable.
2) Product image ads that aim to associate a product with desirable lifestyles or values.
3) Personalized ads that relate to audiences' desires to make them feel connected to a product.
4) Lifestyle ads that sell an image or identity rather than just the product.
This document discusses and summarizes several advertisements related to social causes. It describes advertisements that promote saving tigers, increasing egg consumption, supporting education initiatives, and encouraging eye and organ donation. The final advertisement discussed is a song created to raise awareness of drug addiction in India on Anti-Narcotics Day.
The document provides an introduction to advertising, defining it as a complex form of communication used to impact consumer thoughts and actions. It discusses the four main components of advertising as strategy, creative idea, creative execution, and media planning/buying. Additionally, it outlines the key roles of advertising as marketing, communication, economic, and societal and describes different types including brand, retail, direct response, and nonprofit advertising.
Effects of advertising, an insight into advertising world.Syed Jahangir Ali
Advertising has both positive and negative effects on society. It promotes prosperity through public service announcements that raise awareness of health and safety issues. However, it can also degrade some forms of art by promoting constant consumerism. Advertising provides economic benefits by encouraging competition and new products, but it also imposes hidden costs on consumers who ultimately pay for the cost of advertising through product prices. Overall, while advertising can educate and create jobs, it sometimes uses exaggeration and deception that negatively impact consumers.
The document discusses the impact of advertising on children and youngsters. It begins by covering topics like the father of advertising, types of advertising, and pros and cons. It then focuses on how advertising affects children, noting they pay more attention to TV than studies. Advertising influences children's purchase requests and product familiarity. Youngsters are also impacted as some ads aim to attract the opposite sex or promote unhealthy behaviors. The conclusion is that children are more susceptible than adults to advertising's effects.
The document discusses three topics related to advertising and sales promotion. For the first topic, the document argues that for ideas to be accepted, they need to be effectively advertised or "sold" by a good spokesperson. The second topic discusses whether too much advertising can be harmful, providing arguments both for and against this position. Potential downsides of excessive advertising discussed include choice overload, unrealistic expectations, targeting of children, and promotion of unhealthy products. The third topic discusses whether sales promotion is important for companies, noting that it can provide incentives for immediate purchases or brand switching.
Emotional and rational appeals are two of the most important types of advertising appeals. Emotional appeals target an individual's psychological and social needs and are often effective for younger consumers, while rational appeals emphasize the functional benefits of a product and tend to work better for older audiences. The document then describes various other specific types of advertising appeals commonly used, including personal, social, fear-based, humor, sex, music, scarcity, masculine/feminine, brand, snob, adventure, less than perfect, romance, emotional word usage, youth, endorsement, wordplay, statistics, plain, and bandwagon appeals.
The document discusses the history and evolution of advertising from ancient times to the modern information age. It traces the shift from pre-marketing eras where advertising involved simple notices, to the industrial economy period where mass communication and research became important. More recently, the interactive era has emerged with the rise of digital media that allows for two-way communication between advertisers and consumers. The document provides sources and context for understanding the changing nature of advertising over time.
Common types of advertising strategies Liam Heeley
Common types of advertising strategies include:
1) Before and after, which shows the negative state before using a product and the positive state after, like a stain removed.
2) Advice, which ambiguously promotes a product while advising needs the audience may not realize they have.
3) Empathy, which aims to make the audience feel empathy to promote donating to charities helping those in need.
Advertising has evolved over thousands of years from simple images identifying businesses in ancient times to the complex, targeted, data-driven advertising seen today. Early advertising involved location-based signs and handbills, while the Industrial Revolution led to mass-produced goods and the need to promote products on a large scale. Modern advertising developed in the late 19th/early 20th century with radio and television, and continues to adapt with new technologies and focus more on personalization through data collection and electronic media. The functions of advertising are to promote brand awareness, differentiate products, and ultimately influence consumers to respond as advertisers intend.
The Customer Revolution: 3 Remarkable Stories to Live ByVision Critical
There's a revolution going on.
We are living in the age of the empowered customer. Fuelled by the widespread adoption of cloud, social, and mobile technologies, our customers now have access to more information, more choices, and more opportunities to broadcast their opinions than ever before.
Equip yourself for today’s empowered customer. Read this Slideshare presentation to learn about 3 companies that are showing what it means to thrive in the customer revolution.
To learn more, read the manifesto for companies in the age of the empowered customer: http://bit.ly/custrevs
The document discusses different types of advertising including online, print, guerrilla, broadcast, outdoor, product placement, mobile, and packaging advertising. It also covers common advertising strategies such as "before and after", "advice", "empathy", "testimonial", "demonstration", "competitive", and "negative to positive". Finally, it analyzes sample advertisements and discusses constraints in advertising related to law, money, and ethics.
The document provides a status report on the study of advertising agency business in India. It includes a certificate from the researcher's supervisor certifying that the research is original work. It also includes a declaration by the researcher stating they completed the research and a acknowledgements section thanking those who provided assistance and support. The table of contents provides an overview of the 10 chapters that make up the thesis, covering topics like the concepts and applications of advertising, the role of advertising in business, the growth of advertising business in India, the structure and types of advertising agencies, and conclusions and recommendations from the study.
The document discusses advertising, including its definition, evolution, objectives, types, and characteristics. Some key points:
- Advertising is a form of paid, non-personal promotion used to influence buying behavior and promote products/services. It has evolved from early forms like signboards to modern mass media advertising enabled by printing technology.
- The main objectives of advertising are to inform potential customers, persuade them, and remind existing customers. Major types include product, institutional, and local/national advertising.
- Characteristics include it being a tool for promotion, non-personal communication, requiring payment, having wide applicability, and using various media channels. Advertising aims to achieve business goals like increased sales and brand
This document provides an overview of advertising, including its aims, effectiveness, definitions, and persuasive nature. It discusses how advertising aims to attract attention, build desire, and obtain action from consumers. Advertising persuades by appealing to psychological and emotional needs, associating products with desirable values and lifestyles, and creating symbolic images. The document also covers media selection, planning, and scheduling, discussing the various media channels available and factors to consider when determining ad placement.
This document provides an overview of advertising, including its aims, definitions, and persuasive techniques. It discusses how advertising aims to attract attention, build desire, and obtain action from consumers. Advertising persuades by appealing to consumer needs and desires, and by associating products with positive values, images, and lifestyles. The document also covers different media used for advertising, factors to consider in media selection/planning/scheduling, and the history of television in India.
The document discusses the nature and evolution of advertising. It covers how advertising brings products and services to public notice and aims to persuade the public. Advertising supports media as their main source of income. Traditionally, television, radio and newspapers were used but due to the shift to internet, advertisers have had to change to new media like mobile phones and social networking. Advertising stimulates the economy by promoting sales, ensuring growth and preventing economic crashes. The document compares old and new advertisements, noting how new ads are often more minimalist and allow consumers to think for themselves rather than being directly told what to do.
The document discusses various advertising techniques used to influence consumer behavior, many of which rely on emotional appeals rather than logical or factual arguments. It notes that advertisers commonly use sex appeal, humor, patriotism, and positive imagery to create emotional associations with products. While these strategies can be effective, the document warns that consumers should think critically about advertising claims and not accept them at face value, as advertisers sometimes use vague language, selective facts, or misleading scientific references to promote their products.
This document discusses the effects of advertising. It begins by defining advertising as a form of marketing communication used to persuade audiences to buy or use a product. The purpose of advertising is then discussed as promoting new products and convincing people to prefer certain brands. Both positive and negative effects of advertising are outlined. Positive effects include advertising providing information to customers, improving product sales, and changing attitudes and habits. However, negative effects are that advertising can make people shopaholic, feel excluded if unable to afford products, and cause wasteful economic behaviors and environmental damage from constant innovation.
Business research report on effects of advertisement on the buying behavior o...Projects Kart
The document provides an introduction to a report on the effects of advertisement on the buying behavior of females. It begins with defining advertisement and its history. It discusses the different types, reasons, pros, and cons of advertisement. It then outlines the research process, including that the type of research is basic/pure research. It discusses preliminary data collection through unstructured interviews with the educational and advertising sectors to understand factors influencing female buying behavior and advertisement's role. The goal is to understand how advertising influences females and provide recommendations to marketers.
The document discusses several roles and impacts of advertising. It describes how advertising helps create awareness of products and services, develops brand loyalty, and popularizes brands. Advertising also reflects cultural trends, influences how companies are viewed, supports mass media, and encourages product purchasing. However, advertising can also include deception, promote harmful products, and create unrealistic expectations. Overall, the document provides an overview of both the positive and negative roles of advertising.
This document provides examples of different types of advertising methods including print, broadcast, outdoor, online, mobile, packaging, product placement, guerrilla and more. It discusses constraints in advertising like laws, ethics, money and target audiences. It also gives examples of communication strategies used in advertising like empathy and comparison approaches.
This document outlines various advertising types and techniques, including:
1) Product information ads that provide facts and figures to show a product is reliable.
2) Product image ads that aim to associate a product with desirable lifestyles or values.
3) Personalized ads that relate to audiences' desires to make them feel connected to a product.
4) Lifestyle ads that sell an image or identity rather than just the product.
This document discusses and summarizes several advertisements related to social causes. It describes advertisements that promote saving tigers, increasing egg consumption, supporting education initiatives, and encouraging eye and organ donation. The final advertisement discussed is a song created to raise awareness of drug addiction in India on Anti-Narcotics Day.
The document provides an introduction to advertising, defining it as a complex form of communication used to impact consumer thoughts and actions. It discusses the four main components of advertising as strategy, creative idea, creative execution, and media planning/buying. Additionally, it outlines the key roles of advertising as marketing, communication, economic, and societal and describes different types including brand, retail, direct response, and nonprofit advertising.
Effects of advertising, an insight into advertising world.Syed Jahangir Ali
Advertising has both positive and negative effects on society. It promotes prosperity through public service announcements that raise awareness of health and safety issues. However, it can also degrade some forms of art by promoting constant consumerism. Advertising provides economic benefits by encouraging competition and new products, but it also imposes hidden costs on consumers who ultimately pay for the cost of advertising through product prices. Overall, while advertising can educate and create jobs, it sometimes uses exaggeration and deception that negatively impact consumers.
The document discusses the impact of advertising on children and youngsters. It begins by covering topics like the father of advertising, types of advertising, and pros and cons. It then focuses on how advertising affects children, noting they pay more attention to TV than studies. Advertising influences children's purchase requests and product familiarity. Youngsters are also impacted as some ads aim to attract the opposite sex or promote unhealthy behaviors. The conclusion is that children are more susceptible than adults to advertising's effects.
The document discusses three topics related to advertising and sales promotion. For the first topic, the document argues that for ideas to be accepted, they need to be effectively advertised or "sold" by a good spokesperson. The second topic discusses whether too much advertising can be harmful, providing arguments both for and against this position. Potential downsides of excessive advertising discussed include choice overload, unrealistic expectations, targeting of children, and promotion of unhealthy products. The third topic discusses whether sales promotion is important for companies, noting that it can provide incentives for immediate purchases or brand switching.
Emotional and rational appeals are two of the most important types of advertising appeals. Emotional appeals target an individual's psychological and social needs and are often effective for younger consumers, while rational appeals emphasize the functional benefits of a product and tend to work better for older audiences. The document then describes various other specific types of advertising appeals commonly used, including personal, social, fear-based, humor, sex, music, scarcity, masculine/feminine, brand, snob, adventure, less than perfect, romance, emotional word usage, youth, endorsement, wordplay, statistics, plain, and bandwagon appeals.
The document discusses the history and evolution of advertising from ancient times to the modern information age. It traces the shift from pre-marketing eras where advertising involved simple notices, to the industrial economy period where mass communication and research became important. More recently, the interactive era has emerged with the rise of digital media that allows for two-way communication between advertisers and consumers. The document provides sources and context for understanding the changing nature of advertising over time.
Common types of advertising strategies Liam Heeley
Common types of advertising strategies include:
1) Before and after, which shows the negative state before using a product and the positive state after, like a stain removed.
2) Advice, which ambiguously promotes a product while advising needs the audience may not realize they have.
3) Empathy, which aims to make the audience feel empathy to promote donating to charities helping those in need.
Advertising has evolved over thousands of years from simple images identifying businesses in ancient times to the complex, targeted, data-driven advertising seen today. Early advertising involved location-based signs and handbills, while the Industrial Revolution led to mass-produced goods and the need to promote products on a large scale. Modern advertising developed in the late 19th/early 20th century with radio and television, and continues to adapt with new technologies and focus more on personalization through data collection and electronic media. The functions of advertising are to promote brand awareness, differentiate products, and ultimately influence consumers to respond as advertisers intend.
The Customer Revolution: 3 Remarkable Stories to Live ByVision Critical
There's a revolution going on.
We are living in the age of the empowered customer. Fuelled by the widespread adoption of cloud, social, and mobile technologies, our customers now have access to more information, more choices, and more opportunities to broadcast their opinions than ever before.
Equip yourself for today’s empowered customer. Read this Slideshare presentation to learn about 3 companies that are showing what it means to thrive in the customer revolution.
To learn more, read the manifesto for companies in the age of the empowered customer: http://bit.ly/custrevs
The document discusses different types of advertising including online, print, guerrilla, broadcast, outdoor, product placement, mobile, and packaging advertising. It also covers common advertising strategies such as "before and after", "advice", "empathy", "testimonial", "demonstration", "competitive", and "negative to positive". Finally, it analyzes sample advertisements and discusses constraints in advertising related to law, money, and ethics.
The document provides a status report on the study of advertising agency business in India. It includes a certificate from the researcher's supervisor certifying that the research is original work. It also includes a declaration by the researcher stating they completed the research and a acknowledgements section thanking those who provided assistance and support. The table of contents provides an overview of the 10 chapters that make up the thesis, covering topics like the concepts and applications of advertising, the role of advertising in business, the growth of advertising business in India, the structure and types of advertising agencies, and conclusions and recommendations from the study.
The document discusses advertising, including its definition, evolution, objectives, types, and characteristics. Some key points:
- Advertising is a form of paid, non-personal promotion used to influence buying behavior and promote products/services. It has evolved from early forms like signboards to modern mass media advertising enabled by printing technology.
- The main objectives of advertising are to inform potential customers, persuade them, and remind existing customers. Major types include product, institutional, and local/national advertising.
- Characteristics include it being a tool for promotion, non-personal communication, requiring payment, having wide applicability, and using various media channels. Advertising aims to achieve business goals like increased sales and brand
This document provides an overview of advertising, including its aims, effectiveness, definitions, and persuasive nature. It discusses how advertising aims to attract attention, build desire, and obtain action from consumers. Advertising persuades by appealing to psychological and emotional needs, associating products with desirable values and lifestyles, and creating symbolic images. The document also covers media selection, planning, and scheduling, discussing the various media channels available and factors to consider when determining ad placement.
This document provides an overview of advertising, including its aims, definitions, and persuasive techniques. It discusses how advertising aims to attract attention, build desire, and obtain action from consumers. Advertising persuades by appealing to consumer needs and desires, and by associating products with positive values, images, and lifestyles. The document also covers different media used for advertising, factors to consider in media selection/planning/scheduling, and the history of television in India.
Advertising is an important element of the promotion mix. The promotion mix consists of advertising, personal selling, sales promotion, and publicity. Advertising is a paid, non-personal form of communication used to inform or persuade target audiences. It has various dimensions including social, economic, psychological, and as a form of communication. There are different types of advertising such as informative, persuasive, reminder, and image building advertising which are used for various objectives.
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1. The document discusses the origin and definition of advertising, noting that advertising originated thousands of years ago with traders shouting out what they had for sale in marketplaces.
2. It then discusses the impact and role of advertising, providing benefits to manufacturers, retailers, customers, salespeople and society such as introducing new products, creating demand, expanding markets, assisting sales, and building brand image.
3. The document also discusses the role of advertising agencies, noting that large companies prefer to use advertising agencies for their expert services, economical services, wide range of services including marketing research, and creativity in advertising campaigns.
This Module explains Advertisement Definition, Concept, Features, Objective of Advertising, Purpose, Importance, Characteristics, Advertising Functions, Advertising and Marketing Management, Classification of Advertisement, Creation of Ads and Advertisement Industry in India.
This document discusses various advertising concepts and strategies. It defines advertising and its key characteristics. It also outlines different target market approaches including undifferentiated, concentrated, and differentiated marketing. Additionally, it discusses how advertising relates to and impacts other elements of the marketing mix like product, price, place, and promotion. The document also covers internal and external growth strategies for organizations.
Group 18 (M.Com P) is comprised of 5 students: Eraj Shamim, Fahad Khan, Mubashra Aslam, Nazia Khan, and Salka Fareed. The document defines advertising and discusses its meaning, types, positive and negative impacts. Advertising is defined as any paid non-personal promotion of ideas, goods, or services to induce people to buy. Common types include print, outdoor, broadcast, and online ads. While advertising can increase awareness, sales, and profits, it can also promote social ills, be costly, and encourage monopolies.
The document discusses different types of advertising including their purposes, pros, cons, and common methods. It defines advertising as a communication method used to persuade customers to purchase particular brands and increase consumption. The key steps in marketing are identified as market research, product development, and promotion. Some pros are that advertising can increase sales, raise living standards by introducing new products, and be found through various media. Cons mentioned are that advertising can encourage purchasing unneeded items and make people feel inadequate. Common advertising types outlined are outdoor, broadcast, covert, surrogate, and celebrity advertising.
This document provides definitions and explanations of key concepts related to advertising. It defines advertising as any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. The document outlines 10 features of advertising including that it is a means of communication, provides information, and aims to persuade. It also discusses the objectives of advertising which include introducing new products and supporting personal selling. Additionally, the roles of various groups involved in advertising like advertisers, agencies, media, and audiences are described.
This document provides definitions and explanations of key concepts related to advertising. It defines advertising as any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. The document outlines the features of advertising including communication, information, persuasion, and identification of sponsors. It discusses the objectives of advertising such as introducing new products and supporting personal selling. Finally, it examines the importance of advertising for promotion of sales, introduction of new products, and creation of good public image, as well as the roles of advertising in marketing mix and society.
37 37 creativity_in_advertising_project_reportArun Rai
1) The document discusses the planning and execution of advertising campaigns. It outlines factors to consider like the organization, budget, product, consumers, competitors, and media.
2) When planning a campaign, advertisers must review the company's marketing position, define the target market, and determine campaign objectives. The planning process involves joint meetings between the company and ad agency.
3) Executing a campaign requires a series of coordinated ads published over time with the same theme. Continuity in messaging helps remind consumers and address issues like forgetfulness or confusion. Well-planned campaigns are more effective than sporadic ads.
1. Advertising provides mass communication to inform consumers about new products and services through various media channels like TV, radio, internet and print. Companies spend large amounts on advertising to reap its benefits.
2. Advertising is a form of promotion that is part of a company's marketing mix. It is widely used in today's competitive consumer markets to promote both new and existing products and services across different industries.
3. The basic purpose of advertising is to gain consumers' attention, create awareness and influence purchasing decisions through information dissemination using techniques like repetition to make ads more attractive and persuasive.
The document discusses the evolution and purposes of advertising. It traces advertising from ancient and medieval times, when it was conducted primarily by word of mouth, to the modern era. Key developments included the growth of print advertising alongside the development of newspapers and magazines in the 15th-18th centuries. In the 19th century, the advertising industry emerged alongside growing business, and advertising expanded through various media like television, radio, and the internet in the 20th century. The document also outlines several common objectives of advertising, such as informing and persuading buyers, building brand image, and assisting sales.
Advertising is a paid form of non-personal communication used to promote organizations, products, services, or ideas. It aims to influence audiences through mass media like television, radio, magazines and newspapers. Advertising is important for creating brand awareness and image. It helps companies introduce new products to large audiences in a cost-effective manner. Regulations govern advertising to prevent false, misleading, or unethical claims. Advertising must consider legal, social, cultural and ethical aspects to avoid harming audiences like children.
This document provides an overview of advertising, including its objectives, importance, key participants, and definitions. It discusses how advertising aims to introduce new products, support sales, educate consumers, and more. Advertising is defined as a paid, non-personal form of communication from an identified sponsor. Key participants include advertisers, target audiences, advertising agencies, and creative production staff. The document also outlines 10 features of advertising like its persuasive and creative nature.
The document discusses various aspects of advertising including its features, importance, types, and process of creation. It notes that advertising plays a vital role in various fields like education, health, technology, and more. It helps inform people, create awareness, and expand markets. The document also outlines the steps involved in creating an advertisement, from briefing to execution and performance evaluation. It provides an overview of the advertising industry in India, its market size and share across different media. The Indian digital ad market is projected to grow significantly in the coming years.
Marketing involves identifying and satisfying customer needs through products and services. It includes activities like advertising, selling, and delivering goods and services. A market allows buyers and sellers to interact and exchange goods or services. Marketing aims to promote and deliver 10 types of entities to consumers and businesses: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. There are also different types of demand like negative, no, latent, declining, irregular, full, overfull, and unwholesome demand. Market segmentation, targeting, and positioning help organizations focus their marketing efforts. The marketing mix and extended marketing mix are tools used to determine a product or brand's offering.
This document discusses humanity in the time of epidemics and the role of literature in shaping humanity. It analyzes characters from Albert Camus's novel "The Plague" who exemplify self-sacrifice during the plague outbreak in their city, such as Dr. Bernard Rieux who works tirelessly to treat victims. Literature helps keep a record of events, connects people to larger truths, and molds human behavior through reflection on reality. It can be thought-provoking.
Non fictional prose from Pre Chaucerian to Contemporary Hema Goswami
This document provides an overview of non-fiction prose. It discusses the key characteristics of non-fiction, including that it presents factual information and events. It also lists common forms of non-fiction such as expository writing, biographies, memoirs, and journalism. The document then covers the history of non-fiction writing from the Anglo-Norman period through the Elizabethan and Romantic eras, discussing important works and authors during each time period. It concludes by summarizing some of the major non-fiction writers from different eras like the Puritan age and Neoclassical period.
Drama: An Introduction, Development,Popular Types of Drama, Ancient and Medieval Drama, Anglo-Norman Period, Drama of the Age of Revival,Dramatists of Elizabethan Age, Shakespeare, Heroic Drama, Comedy of Manners, Neo Classical drama, The Age of Johnson, The Victorian Drama, Modern Age Drama, Contemporary Drama
English in India: History, evolution and futureHema Goswami
History of English,Colonial Period
,Post independence, Evolution,Future of English
,Rabindranath Tagore,Sarojini Naidu, Malgudi Days
, Swami and Friends ,K.R Srinivasa Iyengar’s Indian Writing in English
Google Meet: A Platform for ELT, Useful for Presenters, Speech by Plenary speakers, How useful for ELT ?,LSRW Skills, Technology enhanced teaching environment is more effective than lecture based class
India: Location, Geological Structure and Physiography-IIHema Goswami
The document summarizes physiographic regions and rock types in India. It discusses the following key points:
- India has two coastal plains - a narrow western coast and a broader eastern coast, both formed by river deposition. The western coast has creeks and backwaters favorable to fisheries.
- The two major archipelagos are the Andaman and Nicobar Islands and the Lakshadweep Islands. The Andaman and Nicobar Islands have mountain ranges formed by volcanic activity.
- There are three main rock types - igneous rocks formed from cooled magma like granite and basalt, stratified or sedimentary rocks formed from pressure like limestone and coal, and metamorphic rocks formed
Function of Criticism by T.S Eliot, Why Criticism in Literature?, Four Parts of the essay “Function of Criticism”, Tradition and the Individual Talent, I Part: Eliot’s views on critic and critical work of art, II Part: John Middleton Murry’s Essay and Eliot’s Contradiction, III Part: Eliot’s criticism of Murry and function of criticism, IV Part: Relation of Criticism with creative work of art
The document outlines 12 committees and their responsibilities for organizing various events at the Maharaja Krishnakumarsinhji Bhavnagar University department of English. It then lists 13 events held over the year, including International Yoga Day, a PhD viva, a blood donation camp, competitions, workshops, guest lectures, and celebrations for holidays. It concludes by noting that creating a memorabilia gives students a way to demonstrate their creativity and critical thinking, and publish their work.
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LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
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"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
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4. Definition of Advertising
Without advertising, many companies
and products would simply close. And
with them billions of jobs would vanish.
So advertising is there, strong and still
growing as a force that keeps business
going and influences society in a big
way.
Advertising promotes goods, services
and ideas
Advertising has emerged as a
major tool for marketing
communication. It informs people
about the advertised products.
It let us know about the various
options available for us
4
5. Development of Advertisement: From street side seller to press ads
1.
Advertising started on a very
small note.
In ancient time advertising was
limited
2.
The first big change came when
Greek and Roman merchants
developed better business
practices. Merchants hung
carved signs in front of their
shops
3.
Advertising moved to a new level of
communication from small group
communication to mass
communication - with the invention
of printing press
5
4.
people started using printed materials
to promote their products.
British printing pioneer William Caxton
published the oldest existing print
advertisement in the United Kingdom
5.
The pioneer in this field was
Volney B. Palmer, who opened
the first 'advertising agency' in
1841 in Philadelphia.
6.
Calkens was the first to
introduce "image advertising".
Caples was the first to introduce
'brevity' in advertising. He used
short words, short sentences and
short paragraphs.
6. “John E. Kennedy gave this
definition of advertising
"salesmanship in print'.
6
7. ⋄ From 1930s radio became one of the leading
advertising media.
7
8. Advertising
Media
Advertising Media: Over the years the various
mass media including news papers, magazines,
radio, television and to some extent films have
become part and parcel of the advertising
world..
8
9. Advantages or benefits of advertisement
⋄ Advertising plays a number of social roles
⋄ It informs us about new and improved products.
⋄ Some times it tells us how to use certain products
⋄ It also helps us compare products and services.
⋄ advertising helps consumers in making informed buying decisions.
⋄ Advertising mirrors fashion and design trends
⋄ Advertising helps in making our life style better.
9
10. Roles of Advertising
Marketing Role
Marketing is the
strategic process
in business used
to satisfy
consumer needs
and wants
through goods
and services
Communication
Role
It transmits
different types of
marketing
information and
tries to match
buyers and sellers
in the market place.
Societal Role
It informs us about
new & improved
products. Some
times it tells us how
to use certain
products. It also
helps us compare
products and
services.
10
Economic Role
advertising plays an
important role in the
economy by helping
the society to
achieve abundance
by informing and
persuading people
about products,
services and goods.
11. Types of Advertising:
Consumer Advertising
advertisements that
we see in the major
media like TV, radio,
newspapers,
magazines etc. are
consumer
advertisements.
Business Advertising
few products are not meant
for professional use. These
include machines, machine
parts and a variety of services.
Advertisements of these kinds
of products do not generally
appear in the mass media.
These ads are usually
published in specialized
business publications
Industrial Advertising
This is meant for people who
buy or influence the purchase
of industrial goods and
services. These goods and
services are used in the
manufacture of other
products and include raw
materials, machinery,
equipments, semi
manufactured goods, machine
parts
11
12. Types of Advertising:
Professional Advertising:
This is aimed at
professionals like
doctors, engineers,
architects, teachers,
lawyers etc. These
advertisements appear in
highly specialized
professional journals.
Action Advertising
It seeks immediate and
direct response from the
audience. The best
examples are the 'Sale'
ads and direct mail ads,
which give coupons and
encourage direct
response. .
Awareness Advertising
This has long-term
objectives. It tries to first
create awareness about
the product advertised
and a positive image
about the product. This
leads to the action.
12
13. Advertising Appeal
The most basic of human needs is the need for
food, clothing and shelter. Special need for
these necessities cannot be created with
advertising. However there are certain other
products that provide comfort in life and
advertising aims to generate demand for these
products. Advertising uses appeals as a way of
persuading people to buy certain products.
Advertising appeals are designed in a way so
as to create a positive image of the individuals
13
14. Advertising Appeal:
Emotional Appeal
An emotional appeal is
related to an
individual’s
psychological and
social needs for
purchasing certain
products and services
Fear Appeal
Fear is also an important
factor that can have
incredible influence on
individuals. Fear is often
used to good effect in
advertising and
marketing campaigns of
beauty and health
products including
insurance
Humour Appeal
Humour can be an
excellent tool to catch
the viewer’s attention
and help in achieving
instant recall which
can work well for the
sale of the product.
14
15. Advertising Appeal
Sex Appeal
Sexuality, sexual
suggestiveness, over
sexuality or sensuality
raises curiosity of the
audience and can result in
strong feelings about the
advertisement. It can also
result in the product
appearing interesting
Scarcity Appeal
Scarcity appeals are based
on limited supplies or
limited time period for
purchase of products and
are often used while
employing promotional
tools.
Masculine Feminine
Appeal
Used in cosmetic or
beauty products and
also clothing. This type
of appeal aims at
creating the
impression of the
perfect person
.
15
16. Advertising Appeal
Brand Appeal
This appeal is directed
towards people who
are brand conscious
and wish to choose
particular products to
make a brand
statement
Endorsement
Celebrities and well
known personalities
often endorse certain
products and their
pitching can help
drive the sales.
Adventure Appeal
This appeal is directed
towards giving the
impression that
purchasing a product will
change the individual’s
life radically and fill it
with fun, adventure and
action
16
17. “• Advertising leads to a large-scale production
creating more employment opportunities to the
public in various jobs directly or indirectly.
• It initiates a process of creating more wants and
their satisfaction higher standard of living. For
example, advertising has made more popular and
universal the uses of such inventions as the
automobiles, radios, and various household
appliances
17
19. Question Bank
⋄ What do you mean by advertising? Discuss the development of advertising.
⋄ Discuss the main features of advertising.
⋄ What are the benefits or advantages of advertising? Discuss in detail.
⋄ Advertising media are the means to transmit the message of the advertiser to the desired
class of people. What are the major types of advertising media? Explain.
⋄ Discuss in detail various advertising appeals.
⋄ Write a note on Indian advertising industry.
19