Advertising Copy, Advertising And Brand Management

1. Advertisement Copy
Aniket A. Pujari

2. What is Advertising Copy ?
An advertising copy is a term used to describe the
main text used in the advertisement. ... It is a print,
radio or TV advertising message that aims at
developing and retaining an interest of the target
customer and prompting him to purchase the product
within a couple of seconds.

3. Types of Advertising Copy

4. Examples
 Human Interest Copy –
“Zindagi ke baath bhi, Zindagi ke baad bhi” (LIC)
 Reason Why Copy -

5.  Institutional Copy –
 Educational Copy -

6.  Suggestive Copy –
 Expository Copy -

7. THANK YOU