Study on social media and its significant role
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Paper presentation on Study on social media and its significant role. (National Seminar on Business Dimensions in Digital Era - Challenges and Opportunities, DSBS, Bangalore)
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Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
Digital marketing overview 2014
Digital Marketing Overview 2014
The document discusses the importance of digital media for brands. It covers how digital engagement builds brand equity through awareness, loyalty, quality perception and word-of-mouth. It also discusses how the consumer purchase funnel has changed, with evaluation and advocacy becoming more important stages that digital media can influence. Key metrics for digital campaigns like engagement, followers and sentiment are covered. The document concludes with trends like social TV and mobile usage growth in developing markets that will impact digital marketing.
Social Media Marketing - Tijen Mergen
Why should I care Social Media?
What’s wrong with Traditional marketing?
Market research
Top 10 social media questions Marketers ask
The benefits of Social Media Marketing
What should I do?
The rules of Social Media Marketing
Social media marketing strategies
Key points to success
How do I run a social media campaign?
How to measure success?
Use of social media to attract and engage new customer base
This document summarizes a research article from the International Journal of Management (IJM) that examines the use of social media to attract and engage new customers. The article discusses how social media has become an important tool for marketers to promote their brands, learn about customer opinions, and build relationships. It analyzes common social media platforms used by marketers like Facebook, Twitter, and YouTube. The document also explores factors that influence online consumer behavior and purchasing decisions, like word-of-mouth recommendations. Finally, the article reviews strategies used by marketers on social media to attract new customers, such as hosting online competitions and providing customized content and offers.
Customer experience banking_on_social_media
A whitepaper specifically on Indian Bank's adoption of Social media for Customer engagement... Is mere presence sufficient?
Read on to find out!
Customer Experience: Banking on Social Media
The financial meltdown of 2008 led to millions of customers losing faith in the banking system. The article gives a deep insight into how Indian banks can harness social media - use it to rebuild this lost trust, while creating an interactive and enriching customer experience.
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Study on social media and its significant role
- 1. “Study on Social Media and Its Significant Role in Marketing” Presented by Aniket A. Pujari Department of MBA School of Commerce and Management Studies Dayananda Sagar University Bangalore
- 2. • Social media marketing is marketing using online communities, social networks, blog marketing and more. India is among the first proponents of social media marketing. As India is considered as one of major countries in the list of Social Media Channel users, it focuses more on the same. • The explosion of social media phenomenon captures the mind of people within a fraction of seconds.
- 3. Problem Statement • Social media is a huge platform for marketing activities like promotions, introduction of new product, offers introduction etc. • This presentation will give the information about how significantly the social media is been used for Marketing.
- 4. 1. To understand about Social Media. 2. To understand the role of Social Media in Marketing. 3. To understand the findings and comparison of online and offline marketing.
- 5. * The present study is a conceptual paper purely based on secondary data which is collected from books, journals and websites. * The findings are collected through survey websites. Research Methodology
- 6. • What is Social Media ? • Characteristics It creates visual contents Social media discipline and ethics. Everywhere where your customers are • Benefits Cost reduction by decreasing staff time and number. Increase revenue generation.
- 7. Role of Social Media in Marketing • Identity • Creating relationship with people • Generates communication • Reaches targeted customers
- 8. Findings • 70 % of Indians are the users of Social media networks. • About 70.7 percent of internet users in India will have purchased products online by then. The majority of digital shoppers in India are male. • Digital Marketing is growing at a rate of 25-30% in India annually. And if statistics are to be believed, India has reached 500 million users of the internet by the end of 2018. • The survey says, there is decline stage for the business who doesn’t allow to accept the digital marketing strategies and making shutters down
- 9. • Social media is considered as essential factor for SSI, MSI, LSI for rapid growth. • It is high time that every business adopts social media and takes it seriously
- 10. • http://www.zitzsolutions.com/internet-marketing-services/social- mediaoptimizationmarketing/ • http://www.analectic.org/social-media-marketing-brands-india/ • http://www.analectic.org/brand-engagement-on-social-media- industryperspective/ • http://www.socialmediaexaminer.com/3-new-studies-prove-social- mediamarketinggrowth/#more-2583 • Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53 (1): 59–68. doi:10.1016/j.bushor.2009.09.003. ISSN 0007-6813. http://www.sciencedirect.com/science/article/B6W45-4XFF2S0 • Social Media in India – An Overview by techiedevil on June 11, 2010 in Social Media http://www.internetmarketingjournal.org/social-media-india
- 11. But, “THE BEST MARKETING DOESN’T FEEL LIKE A MARKETING” THANK YOU