Cmj211 Project Advertising

A look into the history of American Advertising By: Robert Scarano

An Introduction to Advertising ,[object Object],[object Object],[object Object]

Organization of the Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Employment ,[object Object],Due to the small size of firms, it is easier for small agencies to start up. Many operations will begin as 1 or 2 person operations. The average age in the industry is between 25 and 54, with nobody below 20. This shows the necessary postsecondary training or experience that one needs to succeed.

Occupations in Advertising ,[object Object],[object Object],[object Object],[object Object]

Occupations in Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Occupations in Advertising Table 1. Employment of wage and salary workers in advertising and public relations services by occupation, 2006 and projected change, 2006-2016. (Employment in thousands)

Important Events in Advertising History ,[object Object],[object Object]

[object Object],[object Object], Volney Palmer

[object Object],[object Object],[object Object],[object Object], Cyrus H.K Curtis

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[object Object],[object Object],[object Object],[object Object],[object Object],Ad Council

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Forms of Advertising ,[object Object],[object Object],[object Object],[object Object]

Mediums of Advertising: The average American is bombarded with 5,000 advertisements in one day. There are several different types of advertising. Each type is unique in it’s own way. Each form reaches out to it’s desired audience in a different way. Over the years, advertising has become more direct and more targeted with the use of the internet. More detailed information regarding each medium can be found on the advertising timeline found earlier in the presentation.

Newspapers ,[object Object],[object Object],[object Object]

Radio ,[object Object],[object Object]

Magazines and Journals ,[object Object],[object Object]

Outdoor Advertising ,[object Object],[object Object]

Television ,[object Object],[object Object]

Direct Mail ,[object Object],[object Object]

Page Takeover Advertising ,[object Object]

Audible Advertising ,[object Object]

Animated Flash Advertising ,[object Object]

Interview with Bud Cushman ,[object Object]

Works Cited ,[object Object],[object Object],[object Object],[object Object]

Cmj211 Project Advertising

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Cmj211 Project Advertising