User-generated advertising has transformed marketing by empowering everyone's voice and encouraging customer engagement over direct selling. It boasts higher ROI and faster audience reach compared to traditional advertising, with notable successful campaigns like Doritos' Super Bowl commercials. However, companies must carefully assess their approach and objectives, maintain transparency, and manage expectations to avoid pitfalls in their campaigns.

1. Shishir Kumar Upadhyaya

2. What is User Generated Advertising? Technology has democratized what was once the world of “the few”- now we all have voice!

3. User generated v/s Traditional Advertising Listening to and engaging with your customers first, selling second! Multi Way One Way

4. Benefits of User Generated Advertising Real Time Evaluation High ROI compared to Traditional Media Reaches out to a large audience in less time Engages audience in a dialogue

5. Successful User Generated Advertising Campaigns

6. Doritos and Pepsi MAX Crack the Super-bowl Commercials

7. Heinz Top This TV Challenge

8. WORD OF CAUTION CAUTION

9. User Generated Advertising Campaigns gone wrong

10. Cheetos Orange Underground

11. Microsoft Vista's 'Wow'

12. Some Important Considerations for Companies To crowd source on its own or use a PR firm Clear and Well Defined objectives of the campaign Balanced scorecard to measure the effectiveness of the campaign Moderation and Control Understand what motivates participation Pick the best format for a particular demographic segment Ensure transparency and maintain realistic expectations Create and maintain novelty factor Offer unique and attractive prizes

13. THANKS