This document defines and describes various types of promotion. It discusses product promotion to build relationships with customers, institutional promotion to create a favorable business image, advertising through various media to get people to buy products, direct marketing targeted at specific groups, sales promotions using activities other than advertising to encourage purchases, the role of public relations in relating to the public and providing information, how news releases and publicity bring organizational information to public attention, and different sales promotion techniques like combinations of promotions, consumer promotions, coupons, and premiums.

1. Vocabulary words

2. Promotion
Promotion is to inform people about your products and
what you are selling
And to persuade people that your products are valuable

3. Product promotion
 Trying to form a relationship with customers to get
them to bye your product

4. Institutional promotion
 To create a favorable image for a business and take a
trade or community issues like a maintain , and web
sites to provide news are what is going on in the
community
 Say no to drugs , go to the football game

5. Advertising
 You are trying to get someone to bye something from
your companies it can be found everywhere example
newspaper , magazines , television ,web site

6. Direct marketing
 Is a type of advertising directed to a targeted group of
prospects and customers rather than to a mass
audience

7. Sales promotions
 Is all marketing activities other than personal selling
and advertising and public relations that’s used to
purchasing and selling

8. Public relations
A department that relates to the public and gives
information

9. News release
 It is a big announcement that is sent to the appropriate
media outlets

10. Publicity
 It bringing news information about an organization to
the publics attention.

11. Promotional mix
 A combination

12. Sales promotions
 Is to encourage customers to try new products are
services

13. Consumers promotions
 Are sales that encourage customer to bye a product

14. Coupons
 Are a certificates that customers use to get a discount
on the product that they are buying

15. Premiums
 Are low cost items to consumer at a discount or for free