Media Institutions powerpoint in relation to my AS media construction.

1. Media Institutions
PASTURES NEW

2. Production
BBC Films would is a fundamental institution in the
production aspects of the film. Although it does not
produce on the largest budgets, their funding and
direction would be suitable for Pastures New.
Furthermore we would be keen to work with a British
company as our film is set in England and we would also
like to support the local film industry. However, they do
tend to work in partnership with other international and
UK production companies which in our case, could give
us the option to increase the production budget by
pitching it to a larger partnership that branches off of
the BBC. BBC Films also prides themselves on “finding
and developing new talent” which means that they
would potentially be open to ideas that stay away from
the stereotypical conventions of film making in the
horror genre.
Fibonacci Films is our own independent
production company. By using our own
company this will enable us to have
greater control and power over decision
making throughout the entire process.
Furthermore as the script is personal to
ourselves, we can guide the larger
production company and help them to
grasp our initial concepts with first hand
knowledge.
• With the support of an established production company,
legally they will also be able to guide us when it comes
to areas such as contracts, licenses and what to do if any
liabilities arise.

3. Audio presentation

4. Distributors for our Independent film:
Guerilla and BBC
We chosen Guerilla Group as one of our distributors because
they are an independent company and also have a long history in
distributing British and Irish films since 1998. The company is
categorised for its low budgets, minimal crew members and their
ability to turn the simplest things into fantastic props. However,
they do not have the budget to hold a permit or rent out
locations although this will not be a problem with distribution, we
would not consider using them for the production side of the
process. On the other hand, we felt that Guerilla would give allow
us a lot more freedom with how we go about distributing and
allow their small status would allow us to maintain a low profile
yet at the same time, we would have the BBC’s financial input to
help us.
As for the BBC, they are funded by a licence fee which gives us a
low budget however this is more than enough to cover the start
up costs and in addition should create a comfortable profit.
Furthermore, as they also played a key role in the production
aspects of the piece we would be inclined to stay with them for
continued financial support.

5. The consumer
 In terms of the consumer, I would be keen to make sure our film is consumed
through cinema chains such as Cinieworld and Odeon by audiences between
the ages of 16 and 30. Due to their being scenes that viewers may find
disturbing, scenes of an aggressive nature, possible drug taking and sadistic
violence the final film would be classified as certificate 15.

6. Synergy
In order to create a larger consumer audience, we would use cross media convergence by integrating with an artiste in the music
industry to help with the promotion and publication of Pastures New. Initially this may be quite difficult to achieve, as in order to
keep up our ‘independent’ feel we could not approach an artist that is in the mainstream music industry. Rather one of the multi-
national conglomerates such as Universal Music Group, I would choose a independent music group such as Domino Records or
XL Recordings.
In terms of sound, we would need an artiste that is listened to
by our target audience (16-30), to produce a soundtrack for
our film. I would suggest The Last Shadow Puppets as they
have a very unique and distinctive sound and are liked by the
younger age groups. Their recent comeback could be a great
opportunity to promote and raise awareness of our up and
coming film, for example, if they produced a new song and
created a music video that featured footage from our film.
Please click to listen to example