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Understanding the
creative media sectors
Media sectors
Television
broadcasting
industry
Radio industry
Film industryAdvertisemen
t industry
Interactive
media
Television broadcasting industry
• Companies in this industry broadcast
television programs for free to the public.
• The major US broadcast TV networks, often
referred to as the Big Four, are ABC, CBS, Fox,
and NBC; leading companies based outside
the US include ITV (the UK)
Radio industry
• The "radio industry" is a generic term for any
companies or public service providers who are
involved with the broadcast of radio stations
or ancillary services. Radio broadcasters can
be broken into at least two different groups:
Public service broadcasters are funded in
whole or in part through public money.
Film industry
• The film industry or motion picture industry
comprises the technological and commercial
institutions of filmmaking, i.e., film production
companies, film studios, cinematography, film
production, screenwriting, pre-production,
post production, film festivals, distribution;
and actors, film directors and other film crew.
Advertisement industry
• Advertising is an audio or visual form of
marketing communication that employs an
openly sponsored, non personal message to
promote or sell a product, service or idea.
Sponsors of advertising are often businesses
who wish to promote their products or
services.
Interactive media
• Interactive media normally refers to products
and services on digital computer-based
systems which respond to the user's actions
by presenting content such as text, moving
image, animation, video, audio, and video
games.

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Media jpeg

  • 2. Media sectors Television broadcasting industry Radio industry Film industryAdvertisemen t industry Interactive media
  • 3. Television broadcasting industry • Companies in this industry broadcast television programs for free to the public. • The major US broadcast TV networks, often referred to as the Big Four, are ABC, CBS, Fox, and NBC; leading companies based outside the US include ITV (the UK)
  • 4. Radio industry • The "radio industry" is a generic term for any companies or public service providers who are involved with the broadcast of radio stations or ancillary services. Radio broadcasters can be broken into at least two different groups: Public service broadcasters are funded in whole or in part through public money.
  • 5. Film industry • The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production companies, film studios, cinematography, film production, screenwriting, pre-production, post production, film festivals, distribution; and actors, film directors and other film crew.
  • 6. Advertisement industry • Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services.
  • 7. Interactive media • Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games.