This document discusses several creative media sectors including television broadcasting, radio, film, advertisement, and interactive media. Television broadcasting companies broadcast free programs to the public, with major US networks being ABC, CBS, Fox, and NBC. The radio industry involves companies that broadcast radio stations or provide related services, including public service broadcasters funded by public money. The film industry comprises companies, studios, and personnel involved in film production, distribution, and screening. The advertisement industry uses sponsored messages to promote products and services. Interactive media refers to digital systems that respond to users by presenting content like video, audio, and games.

1. Understanding the
creative media sectors

2. Media sectors
Television
broadcasting
industry
Radio industry
Film industryAdvertisemen
t industry
Interactive
media

3. Television broadcasting industry
• Companies in this industry broadcast
television programs for free to the public.
• The major US broadcast TV networks, often
referred to as the Big Four, are ABC, CBS, Fox,
and NBC; leading companies based outside
the US include ITV (the UK)

4. Radio industry
• The "radio industry" is a generic term for any
companies or public service providers who are
involved with the broadcast of radio stations
or ancillary services. Radio broadcasters can
be broken into at least two different groups:
Public service broadcasters are funded in
whole or in part through public money.

5. Film industry
• The film industry or motion picture industry
comprises the technological and commercial
institutions of filmmaking, i.e., film production
companies, film studios, cinematography, film
production, screenwriting, pre-production,
post production, film festivals, distribution;
and actors, film directors and other film crew.

6. Advertisement industry
• Advertising is an audio or visual form of
marketing communication that employs an
openly sponsored, non personal message to
promote or sell a product, service or idea.
Sponsors of advertising are often businesses
who wish to promote their products or
services.

7. Interactive media
• Interactive media normally refers to products
and services on digital computer-based
systems which respond to the user's actions
by presenting content such as text, moving
image, animation, video, audio, and video
games.