This document discusses the purpose and structure of advertisements. Advertisements aim to promote and sell products or services using persuasive language and visual elements. They are found in various media like newspapers, television, and websites. An effective advertisement grabs attention, maintains interest, creates desire for the product or service, and inspires action. It typically includes a heading, persuasive text, product details, contact information, slogan, and logo. The document also describes assessment activities related to understanding advertisements.

1. ShorterTransactional
Texts
ADVERTISEMENTS

2. In this lesson;
 You will learn about advertisements
 Advertisement structure and techniques
 The purpose of advertisements

3. What are
advertisement
s?
 Advertisements aim to sell
products or services.
 They are found in medias
such as; newspapers, posters,
Television, radio, websites
etc.
 Their purpose is to promote a
product, service or idea.

4. Structure of an
Advertisement
 Heading
 Persuasive sentence
 Information about the product or service
 Contact details
 Slogan
 logo

5. Advertising
techniques
 Use persuasive language in your advertisement ( it will make
people to buy your product of service)
 Use creative language (figures of speech and a catchy headline) to
get the readers/viewers attention.
 Use visual effects like pictures, photographs, cartoons and
drawings.
 Interesting and eye-catching layout , use different types of fonts
to get the users attention.
 Target market- the group of people the advert is aimed at.
 Emotive and manipulative language : techniques such as
rhetorical questions and repletion are used to persuade people to
buy the product or service.

6. AIDA principle
 A-ttention: grab the
attention of the consumer
 I-nterest: arouse and
maintain the consumers
interest
 D-esire: create a desire to
own the advertised product
 A-ction: manipulate the
consumer into taking action

7. Activity 1 and 2
 FORMATIVEASSESSMENT
 Activity 1
 Use the following link to
access the quiz
 https://b.Socrative.com/login
/student/
 Provide the room number :
APHANE3650
 SUMMATIVEASSESSMENT
 Activity 2
 Use the following link to
access the quiz
 https://quizizz.com/join/quiz/
5f63daf3a2a34f001b4e4cff/st
art?studentShare=true
 Watch the video and answer
the questions that follow
 Video link:
https://youtu.be/vUMQeNw2
DA