Unlocking the Potential: Explore the world of Social Media Marketing in our dynamic presentation. Discover the strategies, platforms, and tactics that can help your business thrive in the digital age. From engaging content to analytics and the latest trends, this presentation provides valuable insights into leveraging social media for business success. Join us on this journey to harness the power of social media and boost your brand's presence!

1. SOCIAL MEDIA
MARKETING
Leveraging the power of social media for your business

2. 1. INTRODUCTION
 There are many advantages to social media marketing,
including brand recognition, audience engagement,
and increased website traffic.
 There are eight functions are essential to the marketing
of all goods and they are: buying, selling, transporting,
storing, grading, financing, risk taking, and securing
market information.
 There are three main aspects to strategic social media
marketing packages should have:
 Profile development.
 Engagement.
 Tracking and reporting.

3. 2. SOCIAL MEDIA MARKETING
Social Media Marketing (SMM)
is marketing that targets social
platforms like Facebook, Instagram,
Twitter for brand promotion, target
audience growth, driving website
traffic, and increasing sales.

4. 3.WHY USE SOCIAL MEDIA FOR
MARKETING

5. 4. KEY SOCIAL MEDIA PLATFORM
 The main features of social media apps comprise
like and share options, media sharing, profile/ page
following, private & group chat, video calls, voice
calls, push notifications, and more.
FOUR CHRACTERSTICS
 Communication
 Community-based input
 Interaction
 Content-sharing and collaboration

6. 5.OVERVIEW OF POPULAR SOCIAL MEDIA
PLATFORM

7. 6. TARGET AUDIENCE
A social media target audience is a
group of people that you've
identified that you want to appeal
to. This can be based on
demographics such as age, job title,
income level, education, location, or
behavior.

8. 7.SOCIAL MEDIA STRATEGY
 Choose goals that align to business objectives.
 Learn everything you can about your audience.
 Get to know your competition.
 Do a social media audit.
 Set up accounts and improve profiles.
 Find inspiration.
 Create a social media content calendar.
 Create compelling content.

9. 7. VISUAL CONTENT
Visual content marketing
involves using visual content, such
as images, videos and GIFs, to
convey information to your
audience, build emotional
connections and grow your
business.

10. 8.POSTING SCHEDULE
 Set Goals for Your Schedule.
 Consider the Purpose of Each Social Media
Network.
 Choose the Right Time of Day to Post.
 Mix Up Your Content.
 Focus on One or Two Networks.
 Measure and Tweak.

11. 9.ENGAGEMENT
 Post Compelling Content. The key to any
successful social media strategy is to post
content that captures people's attention.
 Use Attractive Visuals.
 Use Hashtags.
 Engage with Your Followers.
 Use Calls to Action.
 Host Contests or Giveaways.

12. 10. ADVERTISING ON SOCIAL MEDIA
 Paid social is the practice of displaying
sponsored advertising content on third-party
social networking platforms with the goal of
targeting specific customers. Marketing leaders
often use paid social to increase marketing
efficiency and capture new subsets of
customers.
 Paid media is defined as the purchase of ad
inventory on a media channel or publisher site
to broadcast your brand message and reach
your target audiences.

13. ANALYTICS AND TRACKING
 importance of monitring
 Helps to identify any potential issues,
track progress, and measure
outcomes.
Analyzing social media perfomance
 The process of collecting the most
valuable data from your social media
channels and drawing actionable
conclusions.

14. CASE STUDIES
 Coke started its Share a Coke campaign by
replacing its brand name on the bottle of Coke with
150 popular names and adding the “Share a Coke”
tagline. Because of its low price point, it was easy
to encourage customers to buy a bottle for
themselves and one for their friends or loved ones.

15. INFLUENCER MAEKETING
 Influencer marketing is a collaboration between popular
social-media users and brands to promote brands'
products or services. These partnerships have been
going on informally since the dawn of social media.
 IMPACT
 influencer marketing can have a
significant impact on your business. It
can help you increase brand awareness,
achieve higher engagement rates,
improve your SEO, and promote your
brand in a cost-effective way.

16. USER-GENERATED CONTENT
original, brand-specific content
created by customers (at no cost to
you) and published on social media
or other channels.
EXAMPLES
 snap a pic and post it on your
social profiles.

17. CHALLENGES IN SOCIAL MEDIA MARKETING
 1. Developing social strategies to support business
goal.
 2. Identifying and understanding our target
audience.
 3. Securing budget and resources of social media .
 4. Publishing content.
 5. Measuring ROI.
 6. Monitoring our competition .
 7. Aligning social strategy with other part of the
business .
 Team bandwidth .

18. SOCIAL MEDIA TRENDS

19. COMPLIANCE AND ETHICS
EFFECTIVE ETHICS AND COMPLIANCE
PROGRAM
1.Standard and procedure
2.Oversight
3.Education and training
4.Monitoring and auditing
5.Report
6.Enforcement and disipline
7.Response and prevention

20. THANKS!
Do you have any questions?
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