Advertising
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This POWERPOINT PRESENTATION provides detailed description about advertising and its types,features,objectives, merits & demerits,Do's & Dont's etc.,
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Advertising as a Means of Communication
This document discusses different types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, product, classified, and corporate advertising. It also discusses the objectives of advertising like increasing sales and brand awareness. Additionally, it covers advertising techniques and models like the AIDA model. The document concludes by emphasizing the importance of creativity in advertising.
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This document discusses advertising and publicity. It defines advertising as the preparation and dissemination of paid messages to make people aware of and favorably inclined towards a product or idea. Advertising aims to compel action, while publicity generates unpaid media coverage. The document outlines the characteristics, purposes, functions, and advantages of advertising, as well as the purposes, effects of bad publicity, and ways to distinguish between advertising and publicity.
Ad Appeals
The document discusses different types of advertising appeals and claims that advertisers use to convince consumers to purchase products. It describes common appeals such as fear, humor, sex, music, rational arguments, and emotions. It also examines the effectiveness of different appeals and provides examples of ads that utilize specific appeals. The document then discusses different types of claims advertisers employ, such as scientific claims, compliments to the consumer, rhetorical questions, unfinished comparisons, and weasel words.
Ppt of advertising appeal
This document appears to be a PowerPoint presentation about advertising appeals and product categories. It includes sections on the introduction, objectives of advertising, advertising industry in India, importance of advertising, different types of advertising appeals including rational, emotional, moral, direct, and indirect appeals. Examples are provided for different types of appeals used in advertisements. The presentation concludes that deciding the target audience and message is important for effective advertising.
Different Types of Advertising Appeals
Communication is the process of sharing ideas, thoughts, and feelings between people so they can understand each other. It involves a source sending a message through a channel that is received by the intended audience. For communication to be effective, the receiver must understand the message. Technology now plays an important role in communication by making the process faster and allowing it to reach more people through different channels. However, barriers like language differences or distractions can interfere with effective communication.
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Appeal Techniques to Lure Customers
credits to Internet and book sources for information and data
(created for a group/school presentation)
Video links broken
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Advertising as a Means of Communication
This document discusses different types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, product, classified, and corporate advertising. It also discusses the objectives of advertising like increasing sales and brand awareness. Additionally, it covers advertising techniques and models like the AIDA model. The document concludes by emphasizing the importance of creativity in advertising.
Advertisementpublicity lulu
This document discusses advertising and publicity. It defines advertising as the preparation and dissemination of paid messages to make people aware of and favorably inclined towards a product or idea. Advertising aims to compel action, while publicity generates unpaid media coverage. The document outlines the characteristics, purposes, functions, and advantages of advertising, as well as the purposes, effects of bad publicity, and ways to distinguish between advertising and publicity.
Ad Appeals
The document discusses different types of advertising appeals and claims that advertisers use to convince consumers to purchase products. It describes common appeals such as fear, humor, sex, music, rational arguments, and emotions. It also examines the effectiveness of different appeals and provides examples of ads that utilize specific appeals. The document then discusses different types of claims advertisers employ, such as scientific claims, compliments to the consumer, rhetorical questions, unfinished comparisons, and weasel words.
Ppt of advertising appeal
This document appears to be a PowerPoint presentation about advertising appeals and product categories. It includes sections on the introduction, objectives of advertising, advertising industry in India, importance of advertising, different types of advertising appeals including rational, emotional, moral, direct, and indirect appeals. Examples are provided for different types of appeals used in advertisements. The presentation concludes that deciding the target audience and message is important for effective advertising.
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Communication is the process of sharing ideas, thoughts, and feelings between people so they can understand each other. It involves a source sending a message through a channel that is received by the intended audience. For communication to be effective, the receiver must understand the message. Technology now plays an important role in communication by making the process faster and allowing it to reach more people through different channels. However, barriers like language differences or distractions can interfere with effective communication.
Good for nothing & price pie short brief final (1)
PricePie is a social enterprise that aims to increase pricing transparency for consumers and businesses. It provides pie charts that break down how a business prices its goods and services, showing consumers where their money goes when making a purchase. PricePie's founder started the company to help address customers' increasing concerns about where their money is spent when buying products. The company works with businesses to obtain their financial data and create customized pie charts that visually display the pricing breakdown. PricePie's goal is to promote ethical pricing practices and help ethical businesses attract customers who care about these issues.
Marketing – Everybody’s job
The document discusses three approaches to the market - product orientation, sales orientation, and marketing orientation. A product orientation focuses on the product but may not meet customer needs. A sales orientation emphasizes selling existing products but will fail if customer tastes change. A marketing orientation begins by understanding customer needs and wants. It recognizes that customers come to satisfy their own needs rather than because of any single product. The marketing orientation is presented as the superior approach.
Appeal Techniques to Lure Customers
credits to Internet and book sources for information and data
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A Series of Presentation By Mr Allah Dad Khan Master Trainer in Mushroom Technology Former DG Agriculture Extension KPK , Visiting Professor the University of Agriculture Peshawar
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Audiance
The client agrees with most of the audience research but provides some additional details. While the typical customer age is 30-50, age is not a key factor as customers share similar life attitudes. The middle class is the right target, including niche shop owners who could be seen as "hippies." More women buy the company's jewelry than men. Most customers have shops in city centers, though advertisements will target trade shows not locations.
Advertisement & publicity
Advertising involves the preparation and dissemination of messages through paid media to make people aware of and favorably inclined towards a product, brand, service, idea or point of view. It aims to create demand and compel action. Advertising provides information, creates new demand, instructs on product use, and encourages consumers. It has benefits for manufacturers, salespeople, and consumers. However, it can also increase prices, encourage luxury spending, and involve false or misleading claims. Publicity differs in that it involves generating unpaid media coverage to manage public perception of a subject such as a person, organization, or product. Its goals are to build credibility and shift demand through favorable or unfavorable impressions.
Advertising - aims and tactics
The document discusses various techniques used in advertising to inform and persuade consumers. It aims to first gain attention, then keep people interested by making them believe they need the product, ultimately leading to a purchase. Common tactics include appealing to basic human needs, portraying idealized families, exploiting fears of inadequacy, using celebrity endorsements, visual effects, statistics, comparisons to competitors, bandwagon messaging, catchy slogans, and sexually suggestive images.
Advertisement
This document defines advertising and outlines its key features, functions, importance, advantages, and disadvantages. Advertising is defined as any paid non-personal presentation of ideas, goods, or services by an identified sponsor. The key features of advertising include gaining understanding of its role in marketing communications and consumer behavior. Its main functions are to create brand images, increase sales and profits, and persuade people. Advertising is important as it can increase sales, create good public image, and boost economic growth for companies. While advertising can boost sales and create brand awareness, it also has disadvantages like being costly, potentially misleading, and able to encourage monopolies.
Creativity in advertising
This document discusses creativity in advertising. It defines creativity as making the complicated simple. Creative advertising fulfills psychological and marketing needs by adding new perceptions of products. To be creative, an advertisement must motivate consumers or stimulate their brain in some way. Creative ads are more memorable and can impress customers. They can also make a company more likeable. Creative ideas don't necessarily cost more but can provide a better return on investment. The document also lists some advantages of creative advertising such as increasing sales, saving consumer time, preventing lost sales, introducing new products, and informing consumers.
Advertising appeals
The document discusses different types of advertising appeals that are used to influence consumer purchasing decisions. It identifies 18 different appeals including emotional appeals like fear and humor appeals, rational appeals that focus on product features, and social appeals that play on desires for status or acceptance. The appeals are designed to create a positive image of products and make consumers feel purchasing them will fulfill psychological or social needs. Examples of how different appeals could be implemented in advertisements are provided.
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Market research involves gathering information about target markets through surveys, focus groups, and interviews. This helps companies understand customer wants/needs and determine where to advertise. A market analysis presents research findings and identifies gaps. Marketing strategy sets objectives and outlines the product, price, place, and promotion plan. Advertising is important for raising brand awareness and shaping perceptions of products. Positive publicity generates goodwill while damage limitation aims to minimize harm to reputation from negative events. Lobbying seeks to influence legislation by advocating for special interests to politicians and parties.
Demand and advertising
This document discusses advertising, including its definition, key features, importance, types of media, and effects. It covers topics like the five Ms of advertising, benefits to consumers and manufacturers, determining ad spend, and the role of advertising in selling consumer durables.
The History Of Marketing
1) In the past, people lived in small, isolated groups and each group functioned as its own small market. Marketers could only influence consumers through word-of-mouth within each group.
2) The development of television, newspapers, and national/global brands allowed marketers to reach larger markets through mass marketing. This led to more competitive markets and an emphasis on differentiated branding.
3) The internet connected all people, allowing consumer opinions and word-of-mouth to spread more widely than ever. This gave power to consumers and smaller marketers, who could now influence markets overnight through online reviews and recommendations. Marketing and business models were forever changed.
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Advertising Management
Integrated Marketing Communication (IMC) takes a comprehensive approach to evaluating various communication tools, including advertising, sales promotion, branding, and public relations. IMC recognizes that these channels can complement each other. For example, advertising may create awareness while sales promotions spur purchases. Branding aims to maintain equity for high-involvement products. Public relations develops a favorable company image. Coordinating these tools through IMC can maximize their combined impact on consumers.
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This document discusses the social function and structure of advertisements. It explains that advertisements are used to encourage, persuade, or manipulate audiences into buying or doing something. The document outlines key considerations for making advertisements, such as identifying the product, target customers, distribution method, and price. It also describes the common structure of advertising texts, including describing the product, persuasive statements, informational statements, and contact details. Finally, it lists language features that make advertisements more effective, such as being evocative, informative, persuasive, simple, and using positive language.
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The document provides information on bromeliad plants, advertising, branding, signage, and marketing projects. It discusses bromeliad care, the stages of planning an advertising campaign including target audience, message, medium, and timing. It also defines branding strategies and discusses different media for advertising like websites, newspapers, TV, radio, and billboards. Finally, it gives an example marketing project and advertisement for a romantic rose bouquet product.
Advertising vs pr
This document compares and contrasts advertising and public relations (PR). It defines advertising as a paid, non-personal form of promotion by an identified sponsor, while defining PR as a strategic communication process that builds mutually beneficial relationships. Key differences outlined are that advertising is paid and builds exposure, while PR is earned and builds trust. Advertising allows more control over messaging and placement, whereas PR relies on media coverage. Advertising is always positive, while PR can be negative as well, and advertising has a higher cost than PR.
Task 1
Marketing and PR functions are explained in the document. Market research involves learning about target audiences to help design products and marketing strategies. Market analysis studies product attractiveness and dynamics compared to competitors. Marketing strategies consider both long and short term goals. Advertising is important for promoting brand awareness and visibility. Brand promotion uses various methods like ads, banners, posters, and TV commercials tailored to different times of year. PR involves managing messaging to portray the most positive brand image. Positive publicity and events can boost public perception while damage control aims to minimize harm from negative situations. Lobbying targets influential decision makers like government to facilitate favorable policies.
Advertising Social,Legal,Ethical & Economical Aspects
Advertising has social, legal, ethical, and economic aspects. Socially, advertising must balance informing consumers and avoiding deception or manipulation. Legally, advertising must comply with government regulations. Ethically, advertising needs to be truthful and consider its effects on children and sensitive products. Economically, advertising makes consumers aware of options, encourages consumption, and fosters competition, but also increases product costs.
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The client agrees with most of the audience research but provides some additional details. While the typical customer age is 30-50, age is not a key factor as customers share similar life attitudes. The middle class is the right target, including niche shop owners who could be seen as "hippies." More women buy the company's jewelry than men. Most customers have shops in city centers, though advertisements will target trade shows not locations.
Advertisement & publicity
Advertising involves the preparation and dissemination of messages through paid media to make people aware of and favorably inclined towards a product, brand, service, idea or point of view. It aims to create demand and compel action. Advertising provides information, creates new demand, instructs on product use, and encourages consumers. It has benefits for manufacturers, salespeople, and consumers. However, it can also increase prices, encourage luxury spending, and involve false or misleading claims. Publicity differs in that it involves generating unpaid media coverage to manage public perception of a subject such as a person, organization, or product. Its goals are to build credibility and shift demand through favorable or unfavorable impressions.
Advertising - aims and tactics
The document discusses various techniques used in advertising to inform and persuade consumers. It aims to first gain attention, then keep people interested by making them believe they need the product, ultimately leading to a purchase. Common tactics include appealing to basic human needs, portraying idealized families, exploiting fears of inadequacy, using celebrity endorsements, visual effects, statistics, comparisons to competitors, bandwagon messaging, catchy slogans, and sexually suggestive images.
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This document defines advertising and outlines its key features, functions, importance, advantages, and disadvantages. Advertising is defined as any paid non-personal presentation of ideas, goods, or services by an identified sponsor. The key features of advertising include gaining understanding of its role in marketing communications and consumer behavior. Its main functions are to create brand images, increase sales and profits, and persuade people. Advertising is important as it can increase sales, create good public image, and boost economic growth for companies. While advertising can boost sales and create brand awareness, it also has disadvantages like being costly, potentially misleading, and able to encourage monopolies.
Creativity in advertising
This document discusses creativity in advertising. It defines creativity as making the complicated simple. Creative advertising fulfills psychological and marketing needs by adding new perceptions of products. To be creative, an advertisement must motivate consumers or stimulate their brain in some way. Creative ads are more memorable and can impress customers. They can also make a company more likeable. Creative ideas don't necessarily cost more but can provide a better return on investment. The document also lists some advantages of creative advertising such as increasing sales, saving consumer time, preventing lost sales, introducing new products, and informing consumers.
Advertising appeals
The document discusses different types of advertising appeals that are used to influence consumer purchasing decisions. It identifies 18 different appeals including emotional appeals like fear and humor appeals, rational appeals that focus on product features, and social appeals that play on desires for status or acceptance. The appeals are designed to create a positive image of products and make consumers feel purchasing them will fulfill psychological or social needs. Examples of how different appeals could be implemented in advertisements are provided.
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Market research involves gathering information about target markets through surveys, focus groups, and interviews. This helps companies understand customer wants/needs and determine where to advertise. A market analysis presents research findings and identifies gaps. Marketing strategy sets objectives and outlines the product, price, place, and promotion plan. Advertising is important for raising brand awareness and shaping perceptions of products. Positive publicity generates goodwill while damage limitation aims to minimize harm to reputation from negative events. Lobbying seeks to influence legislation by advocating for special interests to politicians and parties.
Demand and advertising
This document discusses advertising, including its definition, key features, importance, types of media, and effects. It covers topics like the five Ms of advertising, benefits to consumers and manufacturers, determining ad spend, and the role of advertising in selling consumer durables.
The History Of Marketing
1) In the past, people lived in small, isolated groups and each group functioned as its own small market. Marketers could only influence consumers through word-of-mouth within each group.
2) The development of television, newspapers, and national/global brands allowed marketers to reach larger markets through mass marketing. This led to more competitive markets and an emphasis on differentiated branding.
3) The internet connected all people, allowing consumer opinions and word-of-mouth to spread more widely than ever. This gave power to consumers and smaller marketers, who could now influence markets overnight through online reviews and recommendations. Marketing and business models were forever changed.
ADV319 - ch 8
The document discusses principles of persuasion used in advertising such as reciprocity, scarcity, authority, consistency, liking, and consensus. It also discusses factors that influence the effectiveness of message sources, including source credibility, attractiveness, and biases. Interactive communication models are presented that show consumers as more proactive and in control of processing messages across various new media formats.
Presentation - The Red Cross
This document outlines a marketing plan proposed by OneSpot Marketing to Alysha Simmons for a campaign called "Bake The World A Better Place" to raise donations and awareness for The Red Cross. The plan suggests educating the public about the cause, seeking a celebrity endorsement, gaining sponsorship from Coles Supermarket to provide incentives, engaging schools to participate, promoting through social media advertising and competitions, and following up to demonstrate the impact and build brand loyalty.
Advertising Management
Integrated Marketing Communication (IMC) takes a comprehensive approach to evaluating various communication tools, including advertising, sales promotion, branding, and public relations. IMC recognizes that these channels can complement each other. For example, advertising may create awareness while sales promotions spur purchases. Branding aims to maintain equity for high-involvement products. Public relations develops a favorable company image. Coordinating these tools through IMC can maximize their combined impact on consumers.
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This document discusses the social function and structure of advertisements. It explains that advertisements are used to encourage, persuade, or manipulate audiences into buying or doing something. The document outlines key considerations for making advertisements, such as identifying the product, target customers, distribution method, and price. It also describes the common structure of advertising texts, including describing the product, persuasive statements, informational statements, and contact details. Finally, it lists language features that make advertisements more effective, such as being evocative, informative, persuasive, simple, and using positive language.
5 4 advertising
The document provides information on bromeliad plants, advertising, branding, signage, and marketing projects. It discusses bromeliad care, the stages of planning an advertising campaign including target audience, message, medium, and timing. It also defines branding strategies and discusses different media for advertising like websites, newspapers, TV, radio, and billboards. Finally, it gives an example marketing project and advertisement for a romantic rose bouquet product.
Advertising vs pr
This document compares and contrasts advertising and public relations (PR). It defines advertising as a paid, non-personal form of promotion by an identified sponsor, while defining PR as a strategic communication process that builds mutually beneficial relationships. Key differences outlined are that advertising is paid and builds exposure, while PR is earned and builds trust. Advertising allows more control over messaging and placement, whereas PR relies on media coverage. Advertising is always positive, while PR can be negative as well, and advertising has a higher cost than PR.
Task 1
Marketing and PR functions are explained in the document. Market research involves learning about target audiences to help design products and marketing strategies. Market analysis studies product attractiveness and dynamics compared to competitors. Marketing strategies consider both long and short term goals. Advertising is important for promoting brand awareness and visibility. Brand promotion uses various methods like ads, banners, posters, and TV commercials tailored to different times of year. PR involves managing messaging to portray the most positive brand image. Positive publicity and events can boost public perception while damage control aims to minimize harm from negative situations. Lobbying targets influential decision makers like government to facilitate favorable policies.
Advertising Social,Legal,Ethical & Economical Aspects
Advertising has social, legal, ethical, and economic aspects. Socially, advertising must balance informing consumers and avoiding deception or manipulation. Legally, advertising must comply with government regulations. Ethically, advertising needs to be truthful and consider its effects on children and sensitive products. Economically, advertising makes consumers aware of options, encourages consumption, and fosters competition, but also increases product costs.
Brand management positioning
The document discusses key aspects of brand management, including defining brand management as overseeing all aspects of a product from marketing to sales. It emphasizes that brand managers are responsible for ensuring their brand performs as well as possible and interfaces with all departments. Other topics covered include the importance of focusing on consumer benefits rather than features, using "kitchen logic" to convince consumers of a brand's benefits, and developing a unique brand positioning statement that differentiates the brand in the marketplace. The document stresses finding a truly unique benefit and communicating it clearly to disrupt competition.
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The document discusses advertising concepts, definitions, objectives, techniques, forms, and ethics. It provides information on advertising agencies, campaigns, and effectiveness models like AIDA. Some key points include:
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- Objectives include increasing awareness, sales, market share, and brand recognition.
- Common techniques are repetition, endorsements, emotional appeals, and association.
- Campaigns involve coordinated messages across media over time to achieve objectives.
- Agencies help create, plan, and manage campaigns for advertisers.
- Effectiveness models like AIDA describe the customer journey from awareness to action.
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this presentation helps how to market a product so you can easily find solution for marketing a new product
Advertising Project
The document provides an overview of advertising targeted towards children. It discusses where advertisements can be found, different types of advertisements, how advertising works, legislation around children's advertising, and concerns around unhealthy advertising influences. It also describes techniques used in advertising, including using celebrities or "real people", marketing directly to teens, and potentially misleading claims.
Advertising Project 2
The document provides an overview of advertising targeted towards children. It discusses where advertisements can be found, different types of advertisements, how advertising works, legislation around children's advertising, and concerns around unhealthy advertising influences. It also describes common advertising techniques used to target children and attract their interest in products.
Advertising 3
The document provides an overview of advertising targeted towards children. It discusses where advertisements can be found, different types of advertisements, how advertising works, legislation around children's advertising, and concerns around unhealthy advertising influences. It also describes techniques used in advertising, including using celebrities or "real people", marketing directly to teens, and potentially misleading claims.
Socially Responsible Marketing Communication
The document discusses various socially responsible marketing communication techniques including social marketing, advertising, sales promotion, and personal selling. It notes that social marketing aims to encourage positive behavioral changes, while advertising must avoid false or deceptive claims. Laws require advertising to be truthful, but some companies have made misleading health claims. Effective sales promotion uses strategies like promotional pricing and contests to attract customers. Personal selling allows customized presentations and getting feedback to persuade prospects. Relationship building is key to personal selling.
Advertsing & Sales Promotion
This document provides an overview of advertising and sales promotion. It discusses the objectives, importance and classifications of advertising. It also examines the economic and social effects of advertising. Specifically, it notes that advertising aims to spread information, build brand image and drive innovation. It can stimulate consumer demand and competition in the market. However, advertising can also reinforce stereotypes and raise ethical issues if not properly regulated. Overall, the document provides a high-level introduction to the key concepts and impacts of advertising.
Lo2 workbook
The document provides an overview of key marketing and public relations concepts, including:
- The importance of understanding clients and the market in marketing.
- Tools for market research like SWOT analysis and marketing maps.
- Defining the 4 Ps of the marketing mix: product, price, place, and promotion.
- Explaining audience profiling and common information included.
- The purposes of various PR tactics like press releases, media packs, and networking.
Lo2 2
This document provides an overview of key marketing and public relations concepts and techniques. It discusses the importance of understanding clients and markets in marketing. It also explains tools like SWOT analysis, audience profiling, and the four Ps of the marketing mix (product, price, place, promotion). In public relations, it outlines press releases, media packs, briefings, conferences, handouts, interviews, photo opportunities, networking and useful contacts. The document aims to help understand principal methods in marketing and PR.
Integrated Marketing Communication Mix
The document discusses marketing communications mix, which refers to the variety of strategies used to advertise and promote a business or product line. It focuses on the five main aspects: sales promotions, personal selling, direct marketing, general advertising, and public relations. Together these make up an organization's promotional mix to alert consumers to product benefits and availability. The goal is to effectively communicate with customers through an integrated approach.
Advertising Management
This presentation has been made by myself to show a clear idea about the advertising management, nature and scope, significance of it, objectives, advantages and disadvantages, types of Advertising management, advertising budget flow, pie chart ...etc..
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Advertising
- 2. Advertising is an organised method of communicating information about a product or service which a company or individual wants to sell to the people
- 3. TYPES OF ADVERTISING Television advertising Infomercials Online advertising Radio advertising Covert advertising Domain name advertising Billiboard advertising Mobile billiboard advertising Press advertising In-store advertising Coffee-cup advertising Street advertising Shelter outdoor advertising Aerial advertising Celebrity brand Customer generated advertising
- 5. Covert Billiboard Advertising Advertising Domain Name Mobile Billiboard Advertising Advertising
- 6. Press In-store Advertising Advertising Coffee Cup Street Advertising Advertising
- 7. Shelter Outdoor Aerial Advertising Advertising Celebrity Customer Generated Advertising Advertising
- 9. FEATURES OF ADVERTISING PAID FORM attempt of the seller on which he/she has spent some money to communicate information to the consumer is called advertising. IMPERSONAL PRESENTATION the advertiser and the consumer do not come into personal contact
- 10. SPEEDY AND MASS COMMUNICATION Speedy Medium And Reaches Millions Of People IDENTIFIED SPONSOR Sponsor Can Be Either The Seller Or The Producer Of That Product Or Service SELL OR PROMOTE IDEAS,GOODS, SERVICES Advertising Is Aimed At Promoting And Selling Not Only Tangible And Physical Goods, But Also Ideas And Services
- 14. ADVANTAGES Increased Sales Steady Demand Quick Turnover Education of Consumers Lower Costs Creation Of Goodwill Controls Product Price Greater Dealer Interest
- 15. DISADVANTAGES Costly Function Encourage Monopoly High Prices Buying Problems Promotion Of Social Evils Creating Unrequired Desire Influences Purchasing Power Misuse Of Advertising
- 16. DO’S OF ADVERTISING DO pick a company name , trademark or service mark that has not already been chosen by someone else. DO register your company with the appropriate state officials.. DO follow all state and national health and safety requirements in developing your product. DO advertise your product or service in a manner which is lawful. DO your homework and research before making the claim so that U know it is true. DO plan ahead.. Be prepared to spend money to market your product
- 17. DONT’S OF ADVERTISING DON'T be a copycat. DON'T make guarantees or claims that you can’T support with facts and evidence. DON'T advertise in a misleading or deceptive manner. DON'T fail to appreciate your target audience.
- 19. PRESENTED BY M.NOORISH NIHAR PRIST SCHOOL OF BUSINESS