Advertising is a structured approach to communicating information about products or services through various channels, including television, online, and print media. It has distinct features such as being a paid and impersonal form of communication aimed at promoting goods and services, while also having advantages like increased sales and disadvantages such as high costs and potential negative social impacts. Effective advertising requires adherence to legal standards and a thorough understanding of the target audience.

2. Advertising is an
organised method
of communicating
information about a
product or service
which a company or
individual wants to
sell to the people

3. TYPES OF ADVERTISING
 Television advertising
 Infomercials
 Online advertising
 Radio advertising
 Covert advertising
 Domain name
advertising
 Billiboard advertising
 Mobile billiboard
advertising
 Press advertising
 In-store advertising
 Coffee-cup advertising
 Street advertising
 Shelter outdoor
advertising
 Aerial advertising
 Celebrity brand
 Customer generated
advertising

4. Television
Advertising
Infomercials
Online Radio
Advertising advertising

5. Covert Billiboard
Advertising Advertising
Domain Name Mobile Billiboard
Advertising Advertising

6. Press In-store
Advertising Advertising
Coffee Cup Street
Advertising Advertising

7. Shelter Outdoor Aerial
Advertising Advertising
Celebrity Customer Generated
Advertising Advertising

8. Public service
Advertising
Surrogate
Advertising

9. FEATURES OF ADVERTISING
 PAID FORM
attempt of the seller on which
he/she has spent some money to communicate
information to the consumer is called
advertising.
 IMPERSONAL PRESENTATION
the advertiser and the consumer do not
come into personal contact

10. SPEEDY AND MASS COMMUNICATION
Speedy Medium And Reaches
Millions Of People
 IDENTIFIED SPONSOR
Sponsor Can Be Either The Seller
Or The Producer Of That Product Or Service
 SELL OR PROMOTE IDEAS,GOODS,
SERVICES
Advertising Is Aimed At
Promoting And Selling Not Only Tangible
And Physical Goods, But Also Ideas And
Services

14. ADVANTAGES
 Increased Sales
 Steady Demand
 Quick Turnover
 Education of Consumers
 Lower Costs
 Creation Of Goodwill
 Controls Product Price
 Greater Dealer Interest

15. DISADVANTAGES
 Costly Function
 Encourage Monopoly
 High Prices
 Buying Problems
 Promotion Of Social Evils
 Creating Unrequired Desire
 Influences Purchasing Power
 Misuse Of Advertising

16. DO’S OF ADVERTISING
DO pick a company name , trademark or service mark that has
not already been chosen by someone else.
DO register your company with the appropriate state officials..
DO follow all state and national health and safety requirements
in developing your product.
DO advertise your product or service in a manner which is
lawful.
DO your homework and research before making the claim so
that U know it is true.
DO plan ahead.. Be prepared to spend money to market your
product

17. DONT’S OF ADVERTISING
DON'T be a copycat.
DON'T make guarantees or claims that
you can’T support with facts and evidence.
DON'T advertise in a misleading or
deceptive manner.
DON'T fail to appreciate your target
audience.

19. PRESENTED
BY
M.NOORISH NIHAR
PRIST SCHOOL OF BUSINESS