The document discusses creating an advertisement for the NSPCC charity to raise awareness of child abuse among 17-19 year olds. Research was conducted through questionnaires, focus groups, and reviewing websites and videos about sexual abuse. The advertisement aims to help the target audience recognize signs of abuse and understand it is a common issue. Shock tactics and simple codes will be used to appeal to viewers and catch their attention. The ad will be distributed on television channels like E4 and MTV as well as online on YouTube to reach the target audience. Legal codes from regulating bodies will be followed to ensure the ad is appropriate.

2. NSPCC is a charity which is putting a stop to child abuse.

3. Target audience as I said before was between 17- 19
years old.
Some values and ideologies in which the audience are
very vulnerable, and insecure within themselves.
This will fit in the ages as people may be reflecting the
same issues which involves abuse. For example, people
may know someone who has been involved with abuse
or was abused which could relate to my advert.

4. Questionnaire:
• Questionnaires was carried out to
understand what people feel about
emotional abuse and how they could
recognise it.
Focus Group:
• Focus group was used to get the
audience opinion and facts on the
questions in which needed to be
further answered as they was not
answered thoroughly.

5. Research Log:
The research log which I carried out was mainly
focused on sexual abuse and has website and
YouTube clips about sexual abuse.

6. Primary audience:
The target primary audience for my advert is
females between 17 to 19.
Secondary Audience:
The target secondary audience for my advert is
family and friends.

7. • My specific message of my advert is to raise awareness that abuse
occurs in people’s lives, hence to the audience that it will highlight
the importance of abuse and how people tend to be quiet about it.
• Also the message in my advert is to make the audience have the
knowledge and the understanding the signs if they knew someone
they know was abused.

8. Subject affects people
everyday lives.
Its about real life
events.
Makes the audience appeal
to the advert as its
realistic.

9. Beginning:
Middle:
End:

10. • Shock tactics will be used to appeal
to the audience of how serious the
advert is.
• Simple codes and conventions will
be used to catch the audiences eye
and watch the advert.

11. My advert will be distributed over both
Television and Online as I want my target
audience to be able to have access to
watch the advert online as well as T.V.
The advert will be on channels such as E4
and MTV as that is what young teens
mostly watch nowadays.
Websites in which the advert will be
available to watch online is YouTube as
these websites are the one in which
young teens use often.

12. I will ensure not to break any legal codes which was set by ASA and
OFCOM.
• Ensuring that I do not use any swear words.
• To make sure no nudity or explicit images
are used.
• To be advertise on suitable channels and
websites.
• To ensure that if advertise on T.V to be
displayed after the watershed.