This document outlines different styles used in television advertising such as humor, shock tactics, intertextual references, surrealism, and codes and conventions. It provides examples of ads that use humor, surrealism, and shock tactics. The lesson task is for students to find ads representing each style, identify the product and air date, and explain how the ads use techniques to convey a message and encourage purchasing.

1. Unit 30:TV
Advertising

2. Learning Objectives:
To develop knowledge and
understanding of the ways in which
adverts use style to sell their
products/message

3. • Styles used in Television Advertising

4. • Humour makes
adverts more
memorable.
• Example: Yeo
Valley advert
• New Flora advert

5. /Dramatic Tactics
• Charity and health
adverts tend to use
shock tactics to grab
the attention of the
audience and get a
serious message
across to the
audience.

6. Intertextual References
• Using other texts to
create or add
meaning to an
advert. Adverts often
use parody or pay
homage to existing
texts.

7. Surrealism
• Audience are not too sure what the product is
• Plays on being different and away from the ‘norm’
Examples
• David Lynch - PS2
• Belly’s gonna get ya - Reebok
• Kevin the hamster - Levi’s (banned)

8. Codes and Conventions
• Camera shots/angle
movement
• Editing
• Mise en scene
• Sound/ music
• Lighting
• SFX
• Computer graphics
• Also Consider how the
technical elements
work together to
create a specific
message and sell the
product to the
audience.

9. Lesson Task
• Humour
• Shock tactics
• Intertextual References
(parody)
• Surrealism
• Codes and conventions
• Using the internet find an
advert for each of the different
styles.
• Identify the product being sold
and when the advert was aired
on TV.
• Explain how the adverts use the
codes and conventions to get a
message across to the audience
and encourage consumers to
buy the product.