The document discusses the potential audience for a media product about teenage binge drinking. It suggests that the primary audience could be teenagers affected by binge drinking in certain areas like Hartlepool and Portsmouth. However, it also cites evidence that audiences sometimes want insight into issues that don't directly affect them. So the audience could also include those not affected but interested in learning more. The document goes on to discuss how to attract and address both the primary teenage audience and secondary parental audience through an online format and addressing relevant themes and perspectives.