The document discusses the potential audience for a media product about teenage binge drinking. It suggests that the primary audience could be teenagers affected by binge drinking in areas like Hartlepool, Sunderland, Liverpool, Hackney and Portsmouth. However, it also notes that research shows audiences are sometimes those not directly affected but wanting insight into the issue. The document goes on to discuss how the audience was attracted and addressed, noting the use of internet distribution and having the main character be part of the target age group to attract and address the primary audience.