Kenny Colliver presents the plan for an anti-bullying advert featuring 5 teenagers discussing their experiences with cyberbullying. The advert aims to promote the Connectcast website which helps teenagers cope with issues related to cyberbullying. Research involved focus groups with teenagers, audience questionnaires, and choosing to air the advert on the E4 TV channel which targets 16-33 year olds. Storyboards and an animatic were created showing what the finished advert would look like. Filming took place at a school in Sutton using rented cameras and editing was done using Adobe Premiere. The research informed decisions around the tone, target audience, and ensured the advert would effectively raise awareness of the issues.