Abbreviated version. Full presentation available upon request.

1. ADVENTURES IN CORPORATE
PHILANTHROPY
The 5 Love Languages of Institutional Fundraising
2019 AFP Forum on Strategic Fundraising:
Building Generosity

2. ALICIA CRANK
• Institutional Trust/Banking
Senior Analyst Comerica Bank
• Student Services Liaison
Stanford Graduate School of
Business
• Executive Director
Chamber of Commerce Mountain
View / Leadership Mountain View
• Development
Washington Business Week,
CityYear Seattle and YWCA Seattle |
King | Snohomish

3. CORPORATE VS PERSONAL
• Focus and Strategy
• It’s not “their” money.
• Rarely an emotional attachment
• Can’t just “write a check”
• More than just physical $$$
• Timing is everything
• Fiscal year budgets
• Planning for future budgets/line items

4. HOMEWORK IS YOUR FRIEND
• Industry/Trade Reading
• Weekly if not daily!
• Puget Sound Business Journal
• Seattle Business Magazine
• Social Media
• LinkedIn
• Twitter
• Annual Reports
• Company CSR pages
• Supports Other Development Team Endeavors

5. 1. CORPORATESE

6. CORPORATESE
• Understand your product /
value
• Understand their
business/model and how it
works
• Draw comparisons /shared
goals between your
organizations.
• Data + Passion + ROI = Pitch

7. 2. DATA

8. DATA
• Who does your org serve and
why?
• Demographics?
• Race/Sex/Gender/Socio-
economic/Neighborhood/Ed
ucation
• Trajectory?
• Trending up or down?
• How do you figure in this?
• How can “we” impact this data
for the better?

9. 3. RETURN ON INVESTMENT (ROI)

10. ROI
• What does the company want or
get in return?
• Is it wrong for the company to
expect something in return?
• How is the ROI good for your
agency?

11. 4. EMPLOYEE ENGAGEMENT

12. EMPLOYEE
ENGAGEMENT
• Time = > Money
• Great Business Decision
• Creating Champions
• Fostering Relationships
• Org Visibility

13. 5. HAPPY HOUR

14. HAPPY HOUR
• Go where they are!
• The “Original” Social
Networking
• Org Visibility

15. PATIENCE