Business and academy leaders will gather to discuss what makes NAF industry partnerships successful. The session leaders will explore how strong local partnerships positively influence national partnerships, and will share best practices from the relationship between NAF and KPMG that you can use to overcome challenges to implementation. Presenters: Meghan Bracken, KPMG; Charlie Katz, Business/Education Partnership Consultant; Joanne Patrick, Seattle Public Schools

2. Think Nationally, Act Locally
The pivotal role of Academy Directors and
Advisory Board members in developing
quality business-education partnerships
Meghan Bracken, KPMG
Joanne Patrick, Seattle Public Schools
Charlie Katz, Consultant

3. Agenda
• Introductions and Welcome
• What is a “Partnership”?
• What is the role of the Business Partner?
• What are “WIIFMs”?
• Financial Factors
• Altruistic Factors
• What is the Academy Directors’ and Advisory
Board Members’ role, and why is it so critical?
• What’s in it for you?
• Q & A

4. Introductions and Welcome
• Who are we?
• Why are we here?
• Ground rules
– Ask questions
– Share experiences
– Have some fun 

5. What is a “Partnership”?
• Definition: A partnership is an arrangement
where parties agree to cooperate to advance
their mutual interests. – Wikipedia
• KPMG
• Marriott
• Verizon
• Kelly
• Capital One
• Others

6. What is the role of the Business Partner?
• Provide resources
– Human
• Employee volunteers
• Work-based learning activities for students
• Professional development for teachers
• Advocacy and support
– Financial
• National
• Local
• Why? What’s in it for them?

7. What are the “WIIFMs?”
• “What’s In It For Me?”
• Business must consider their “ROI”
– Return on Investment
– Is this the best use of my:
• Time
• Dollars
• Two “WIIFM” areas
– Altruistic factors
– Financial factors

8. Altruistic Factors
• Fulfilling the company’s “missions”
– Philanthropy
– Diversity
– Community Involvement / Employee engagement
• Giving back to the local community
• Being an agent of change in education
• Making an impact on local
schools
– Working with underrepresented
populations
– Assisting with professional
development for teachers

9. Financial Factors
• The “Bottom Line”
• Two ways to increase
– Increase revenues
– Decrease expenses
• Increase Revenues
– Branding, exposure
– Local advertising
– Public relations
– Networking
– More local customers
– Increase market share

10. Financial Factors (continued)
• Decrease Expenses
– Lower recruiting costs
– Lower training costs
– Decrease employee
turnover
• Increase morale
• Increase job satisfaction
– Increase productivity

11. What is the Academy Directors’ and
Advisory Board Members’ role?
• You are the local “NAF Ambassadors”
• As a local interaction goes, so goes the
nation
• Your interaction affects:
– Your academy(ies)
– All other academies
– NAF national
– NAF BOD companies
– Prospective national partners

12. What are some suggestions for success?
• Be “business-like” in your interactions
– Remember the ‘ROI’
• Be transparent and proactive
• Be communicative
– Provide information in a timely fashion
– Give plenty of notice of changes
– Be responsive to emails and phone calls
• Balance expectations

13. What are the “WIIFYs?”
(What’s In It For You?)
• Employee engagement
• Financial resources
• Advocacy
• Professional development
• Speakers
• Mentors
• Job-shadowing
• Project based learning
• Compensated internships

14. Facilitated Discussions
Roundtable discussion questions:
• What are some of your successes?
• How have you aligned expectations?
• What are some of your challenges?
• How have you leveraged support to the
greater community?
• How can you advance the goal of providing
more WBL experiences for students?

15. Q and A
• What’s still on your mind?

16. Contact information
• Meghan Bracken, mbracken@kpmg.com,
201-307-7370
• Joanne Patrick, cjpatrick@seattleschools.org,
206-252-0745
• Charlie Katz, dqydj272@yahoo.com,
646-761-0786