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Political Fundraising in difficult times

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  1. 1. Getting There How REALTOR® Organizations can achieve fundraising success, without draining local association time or resources
  2. 2. Why Fundraising is Important <ul><li>It supports candidates that support us </li></ul><ul><li>It empowers lobbying efforts </li></ul><ul><li>It funds issues important to the industry </li></ul><ul><li>It helps promote key messages </li></ul><ul><li>It sends a statement to other groups </li></ul><ul><li>It shows our collective strength </li></ul><ul><li>It shows our dedication to our causes </li></ul>
  3. 3. There is no FUN in Fundraising <ul><li>Fundraising is the least enjoyable element of Government Affairs </li></ul><ul><li>It can also be our most powerful statement </li></ul><ul><li>It is also… </li></ul>The easiest part of the job that we don’t do !!!
  4. 4. WHAT Aren’t We Doing? <ul><li>Most Non-Contributors claim they were never asked to contribute to the PACs </li></ul><ul><ul><li>Dues Billing, Solicitations, Special Programs, Fundraising Events </li></ul></ul><ul><ul><li>Articles, Emails, discussions, events </li></ul></ul><ul><li>Contributors remember these requests </li></ul><ul><li>Non-Contributors DON’T </li></ul>
  5. 5. Where is the Disconnect? <ul><li>Top Contributors cite a request from Brokers, Mentors, and Leaders is what started their support for the PACs </li></ul><ul><li>Mailings are reminders of WHY they support the PACs annually </li></ul><ul><li>A successful program breeds a CULTURE OF SUPPORT </li></ul>
  6. 6. Start With LEADERSHIP <ul><li>They have already “Bought In” </li></ul><ul><li>Get Higher Commitments </li></ul><ul><li>Continue through committee structure </li></ul><ul><li>Get Quotes & Testimonials </li></ul>
  7. 7. Bring in the Brokers <ul><li>Brokers are key to the office </li></ul><ul><li>Appeal to their interests </li></ul><ul><ul><li>Ease of Transaction </li></ul></ul><ul><ul><li>Speed of Transaction </li></ul></ul><ul><ul><li>Availability of Quality Agents </li></ul></ul><ul><ul><li>Lower Taxes / Licenses / Fees </li></ul></ul><ul><ul><li>Limited Exposure to Liability </li></ul></ul><ul><li>Get their commitments in the $500+ range </li></ul>
  8. 8. Support in the Brokers <ul><li>Provide Brokers with the materials they need </li></ul><ul><ul><li>Plans for an effective fundraising office meeting </li></ul></ul><ul><ul><li>Handouts on political efforts </li></ul></ul><ul><ul><li>Speakers for office meetings </li></ul></ul><ul><ul><li>Regular and Timely Updates </li></ul></ul><ul><ul><li>Lists of agents who have / haven’t committed </li></ul></ul><ul><ul><li>Training materials for new agents </li></ul></ul><ul><ul><li>Education for seasoned agents </li></ul></ul><ul><li>MAKE CONTRIBUTIONS AS EASY AS POSSIBLE & </li></ul><ul><li>GET FEEBACK ON AGENT INVOLVEMENT </li></ul>
  9. 9. Target TOP-PRODUCERS <ul><li>They have the most to lose </li></ul><ul><li>Change Messages to their interests, which are: </li></ul><ul><ul><li>Freedom to represent clients </li></ul></ul><ul><ul><li>Limited restrictions on trade </li></ul></ul><ul><ul><li>Fewer process changes </li></ul></ul><ul><ul><li>Lower taxes / fees / licenses </li></ul></ul><ul><ul><li>Ability to maintain their “system” </li></ul></ul><ul><li>Get commitments at higher levels </li></ul><ul><li>Get Quotes & Testimonials </li></ul>
  10. 10. Target SEASONED AGENTS <ul><li>Often mentors, a vital resource in developing a culture of commitment </li></ul><ul><li>Identify their motivations, such as: </li></ul><ul><ul><li>Preserving the right to service clients </li></ul></ul><ul><ul><li>Lower fees / taxes / costs of transacting real estate </li></ul></ul><ul><ul><li>Competent and well versed agents </li></ul></ul><ul><ul><li>Fewer changes to their business model </li></ul></ul><ul><ul><li>Preservation of their “Book of Business” </li></ul></ul><ul><li>Get their commitments above basic levels </li></ul>
  11. 11. Create Opportunities <ul><li>Get New Agents Early </li></ul><ul><ul><li>If they contribute from the start, they’ll continue </li></ul></ul><ul><ul><li>Focus on the value of the PAC </li></ul></ul><ul><ul><li>Solicit early, push when they’ve succeeded </li></ul></ul><ul><ul><li>Show them successful models, and who’s involved in the PAC </li></ul></ul>
  12. 12. What about Affiliates ? <ul><li>Much of your efforts benefit their business models and industries </li></ul><ul><li>All members are able to contribute </li></ul><ul><li>Their support can go a long way with the agents they work with </li></ul><ul><li>AND… </li></ul><ul><li>THEY ARE ALWAYS IN THE OFFICES! </li></ul>
  13. 13. Seem to be EVERYWHERE What Role does PAC Fundraising Play in - Focus on 1 item a month and in 1 year you’ll be EVERYWHERE! Association & MLS Staff Association Facilities Caravan & Office Mtgs. MLS Events Education Dues Billing Articles Newsletter E-mail Website Orientation
  14. 14. Getting There How REALTOR® Organizations can achieve fundraising success, without draining local association time or resources CHIP AHLSWEDE [email_address] (714) 402-1430