The Lexington Leadership Foundation (LLF) is a faith-based nonprofit founded in 1998 that works to bring resources to the community. It tackles large problems in the city and develops leadership in organizations. The document discusses that LLF has a Facebook page but does not use it or other media outlets much. It is suggested that LLF update its Facebook page monthly, create a Twitter account, and post updates and events on YouTube to help expand its reach and name.

1. Dakotah Tyler

2. History
In 1998 a local group led by John
Withers attended a meeting of the
Leadership Foundations of America.
 The group began Lexington Leadership
Foundation
 Since then, many initiatives have been
executed strategically at LLF, including
Amachi, Urban Impact, The Link
 Located at 1750 Alexandria Drive
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3. Purpose
LLF is a faith based non-profit
organization that works together to bring
resources to the community
 Tackle the largest problems of the city
 Develop leadership in organizations
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4. Why I Chose Them
They try to help the community
 Job shadowed there for another class
 They need help with publicity
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5. New Media tools
They have a face book page
 Explains what they do
 Projects they are involved with
 Wouldn’t say it replaced anything they
don’t use it for much
 It’s helping to raise awareness
 They never update it
 Website that explains everything
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6. Media Strategy
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They are not using media outlets to the
extent they could
The facebook page isn’t messed with much
No twitter account
They say they don’t want the publicity, just
want to keep helping
I see that they don’t want the credit, but in
expanding an organization you need
publicity

7. Changes
Update the facebook page at least
monthly
 Create a twitter account
 Keep updating what they are doing
 Who they are working with
 Local commercials
 Post events or videos on youtube
 These help expand the name and reach
young people
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