Doin' Business at the Library


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For several years, the Highlands Ranch Library in Douglas County had a unique, stand-alone business collection that catered to the local business community. The displays and programs presented here were examples of the outreach conducted at that Library.

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  • HIZ collection - Unique in that we have a separate collection for business Traditional media books magazines newspapers Growth in multimedia CD's, DVD's, CD-ROM's Online databases Business reference tables Newsletters, business plan encyclopedia SBA resource guide, Chamber membership directory
  • Handouts/bibliographies Investment planning & financial resources Business writing eBay Investing in real estate How to start a small business Women in business Databases New business books
  • Handouts/bibliographies Investment planning & financial resources Business writing eBay Investing in real estate How to start a small business Women in business Databases New business books
  • Outreach Chamber of Commerce Small Business Resource luncheons bring: Business cards Library card applications Library materials – new or pertinent to topic Chamber committees Education Small Business Resource Business Expo New business book handout Joint Library/Chamber speaking series Business survey Grants SBA Jeanette/Jay SCORE U.S. Census
  • Jeanette DeHerrera, Business Development Specialist with the SBA, spoke to the Women's Networking Group September 9 th about programs available to women and small businesses.
  • Projects [Monthly display – Steve Jobs, Harley-Davidson] Binder with monthly displays in business Business card directory Job resource guide, vers. 2.0
  • Programs – one-time/repetitive [Wedding cake display – Investing in real estate, Acupuncture, Road biking in Colorado] Inhouse presentations – developed through community outreach with a combination of business/local individuals Tomboy Tools (8/04) Road Biking in Colorado – Michael Seeberg (11/04, 7/05) It's Your Career – Take Control! - Cathy Beck (2/05) Take the Mystery out of Home Buying – Wells Fargo (4/05) 1 st Time Homebuyers – Douglas County Housing Program (6/05) Low attendance, great success Is Real Estate in Your Future? - Chuck Turner, Turner Financial Planning (7/05) Retirement planning – AP Financial (8/05) Secure While Being Single – Sheryl Garrett (8/05) Discover the Healing Power of Acupuncture – Jan Ruscio, Five Point Acupuncture (9/05) Investing in Properties – Steve McGuire, Phil Maher (Re/Max, Professional Mortgage) (9/05) Feedback from previous session – Lender/broker Feedback forms [slide] Promotion [Banner announcement] Announcements to community relations dept. (ComRel) Print media Newspaper calendars Local reporters – newspaper articles i.e. Robyn Lydick Library website banner display
  • Promotion – Inhouse displays Wedding cake display Reader's Advisory Upcoming Events slatwall - [slide] Sandwich board posters Kinko's (local discount?) - b/w 20”x30” Color printer – color graphics Inhouse laminating Last-minute Tonight! And Tomorrow! Highlighters Using library closing signs for holders Be your own graphic design artist Microsoft Publisher Or, use Microsoft Word and be creative Find free clipart i.e. Color inkjet
  • Network Local Chamber of Commerce Local government offices i.e. SBA, U.S. Census, etc. Remember: They need #'s just as much as you do Discounts through local merchants i.e. Kinko's, etc. Use your existing resources i.e. Develop relationships with local media
  • Doin' Business at the Library

    1. 1. Doin’ Business @ the Library <ul><ul><li>Hutch Tibbetts </li></ul></ul>
    2. 2. Traditional services <ul><li>HIZ collection </li></ul><ul><li>Books, magazines, newspapers </li></ul><ul><li>Multimedia </li></ul><ul><li>Business reference tables </li></ul>
    3. 3. Business stacks
    4. 4. Magazines
    5. 5. New books & multimedia
    6. 6. Business reference
    7. 7. Handouts/Bibliographies <ul><li>Collection strengths </li></ul><ul><li>Starting a small business </li></ul><ul><li>Investing in real estate </li></ul>
    8. 8. Handouts/Bibliographies
    9. 9. Handouts/Bibliographies <ul><li>Local interest </li></ul><ul><li>Women in business </li></ul><ul><li>Personal finance </li></ul>
    10. 10. Handouts/Bibliographies
    11. 11. Handouts/Bibliographies
    12. 12. Outreach <ul><li>Establish relationships </li></ul><ul><li>Chamber of Commerce </li></ul><ul><li>SBA </li></ul><ul><li>Local branches of government </li></ul>
    13. 13. Highlands Ranch Chamber Monthly Small Business Resource luncheon
    14. 14. Small Business Administration Jeanette DeHerrera, Business Development Specialist with the SBA
    15. 15. Projects <ul><li>In-house productions </li></ul><ul><li>Collection displays </li></ul><ul><li>Community Business Directory </li></ul><ul><li>Job resources </li></ul>
    16. 16. Monthly business display
    17. 17. Monthly business display
    18. 18. Monthly business display
    19. 19. Monthly displays
    20. 20. Monthly displays
    21. 21. Monthly displays
    22. 22. Community Business Directory
    23. 23. Job resource guide
    24. 24. Programs <ul><li>Hosted by: </li></ul><ul><li>Local entrepreneurs </li></ul><ul><li>Chamber members </li></ul><ul><li>Government officials </li></ul>
    25. 25. Business expo
    26. 26. Business expo
    27. 27. Promotion <ul><li>In-house displays </li></ul><ul><li>Wedding cake </li></ul><ul><li>Reader's Advisory </li></ul><ul><li>Sandwich boards </li></ul>
    28. 28. Wedding cake display
    29. 29. Reader’s Advisory
    30. 30. Sandwich board
    31. 31. Network <ul><li>Chamber of Commerce </li></ul><ul><li>Local government offices </li></ul><ul><li>Local merchants </li></ul><ul><li>Media </li></ul>
    32. 32. Chamber electronic newsletter
    33. 33. Chamber electronic newsletter
    34. 34. Local newspaper
    35. 35. Library website
    36. 36. Happy patron
    37. 37. Thanks!