Airbus had a very successful 2006, with the second highest number of new orders and delivering the most aircraft ever. In 2007, they have already received 854 new orders but have so far only delivered 330 aircraft, though their target is around 450 deliveries for the year. Airbus' core technology policy focuses on applying proven, mature technologies in new ways to provide tangible benefits for all stakeholders while balancing costs and risks.

1. Advances in Aviation Technology
Leaders i A i ti
Ld in Aviation, J k t 2007
Jakarta
John Blanchfield, Director, Technical Marketing, Airbus

2. Airbus in 2006 and now in 2007 so far …
In 2006, 824 new firm orders - second best year ever
434 aircraft delivered - best year ever
In 2007, 854 new orders
330 deliveries (target ~450 aircraft)
450

3. Technology in design policy
A core value of Airbus product policy
Applied when mature,
Proven basic technology for new applications
Tangible benefits
Must be optimum for the whole design
Costs vs risks for all stakeholders
e.g. affordability, repairability, supportability
Including consultation with customers and operators