The document provides tips and tricks for tracking and measuring email marketing campaigns in Swiftpage ACT!. It discusses monitoring email campaigns, tracking email opens and clicks, creating call lists, using the ACT! Marketing Results tab, monitoring drip marketing, differences between email and drip marketing tracking, list clean up, handling opt-outs strategically, and details for an upcoming advanced Swiftpage training webinar.

1. Top Tips & Tricks: Tracking and
Measuring

2. Todd Viau Lori Feldman

3. 1. Monitoring Email Campaigns
2. Tracking & Scoring Emails
3. Creating a Call List
4. ACT! Marketing Results Tab
5. Monitoring Drip Marketing
6. Difference between Swiftpage Email and Drip
Marketing tracking
7. List Clean Up
8. Handling Opt-Outs Strategically
9. Next Advanced Training Date

4. Warning, Warning Will Rogers!
Template Editor
Browser Incompatibility!
IE or Chrome
Edit Swiftpage Templates in… NOT in…

21. Tracking Opens/Clicks in Drip Marketing Campaigns

24. Differences Between Email and
Drip Marketing Tracking
 Email and Drip are modular; there’s no “one-world view”
 Scores are accessed and downloaded from different
places in each module
 Scores must be downloaded from the same machine that
the campaign was sent from
 Email Call Lists can be created “on demand” after a blast
 Drip Marketing Call Lists must be added as a drip stage in
your Drip Marketing Campaign
 “Last 14 Days” Call List includes only email blast info, not
drip marketing info

26. Easy List Clean Up – www.Exponenciel.com
“Email Address Lookup” - Free
Instructions:
1. Send yourself the Swiftpage
“Unsent” email file from the
Email Summary Report
2. Open report in Excel
3. Sort on “reason”
4. Copy email addresses from each
reason group into the Email
Address Lookup box (left)
5. Create Lookup button
6. In ACT!: Edit > Replace Field
7. Repeat with next “reason”

27. www.exponenciel.com
/actaddons/actaddon.
aspx?id=134

35. Leveraging Opt-Outs
<First Name>,
Got your opt-out request and I’ve removed your email address
from future <product>-related emails.
Are you not using <product]> anymore? Do you mind if I ask what
are you using? (I promise this is not a sales gimmick…I just like to
keep up with where the market is going.)
At any rate, hope you are doing well and that you have a great
year.
Best,
<MY:Contact>
<MY:Title>
<MY:Company>

36. “25 (Secret) Swiftpage Shortcuts”
http://www.thedatabasediva.com/webinar-advanced-swiftpage-strategies-
25-secret-shortcuts/
Date: Monday, April 14, 2014
Time: Noon Central
** Link will be sent to you with the recording of this training **
Next Advanced Swiftpage Training

37. Q&A
www.TheDatabaseDiva.com
314-485-4350 (US)
Skype: thedatabasediva
Diva@TheDatabaseDiva.com