Advanced Swfitpage Training 25 Hacks & Shortcuts
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Swiftpage has been "a little busy" since buying ACT from Sage Software. If you've struggled with getting support or easy answers to simple email design and execution issues, here are 25 of our favorite hacks and shortcuts. (If you're tired of fighting with your software, go here: http://www.thedatabasediva.com/outgrown-act)
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Advanced Swfitpage Training 25 Hacks & Shortcuts
- 1. 25 Hacks & Shortcuts
- 2. Todd Viau Lori Feldman
- 3. 1. Template Design 2. Database Segmentation 3. Deliverability / Engagement 4. Database Clean Up 5. E-Marketing ROI 6. Special Offer Hack (Def.): “A clever solution to a tricky problem” --Urban Dictionary
- 5. IE or Chrome Edit Swiftpage Templates in… NOT in… 1. Browser Incompatibility…
- 7. 2. Naming Convention 1-Off Email Blasts Drip Marketing Campaigns
- 8. 3. Create a Plain Text Master
- 10. 4. Copy/Paste into Notepad first
- 11. 5. Design for Mobile
- 12. 6. Use [First Name] not [Salutation] Not all data sources have a salutation Most have a first name (especially new contacts coming in from the web.)
- 13. 7. Remove Hyperlinks Underlines Looks prettier, more professional. First create your hyperlink as you normally do. Then, go to the template SOURCE and copy this code: <a style="text-decoration:none;color:orange;" href=“http://www.thedatabase.com”> www.thedatabasediva.com</a> Before: www.thedatabasediva.com After: www.thedatabasediva.com
- 15. 9. Add 10 Hard Line Breaks
- 18. 11. Segregate “free” from “business” email addresses Free accounts have higher opt-out rates, higher spam filtering Are often checked infrequently. They will lower your overall deliverability, open and click-thru rate. Mail these separately and compare metrics. Strive to replace these addresses with the recipient’s primary email address.
- 20. 12. Create an SPF Record http://www.swiftpageconnect.com/deliverability/SPFrecord.htm
- 21. 13. Test your SPF Record http://www.kitterman.com/spf/validate.html
- 22. 14. Make FROM/DISPLAY Addresses Reader Friendly
- 23. 15. Spam Check Before Sending
- 24. 16. Email a live proof to people on different browsers https://litmus.com/email-testing
- 25. 17. Send a Follow-Up Email to Unopens via Swiftpage Drip Marketing
- 27. 18. Send a Final Outlook Email to Opt-Outs
- 29. www.exponenciel.com /actaddons/actaddon. aspx?id=134 19. Easy List Clean Up “Email Address Lookup” - Free
- 30. 19. Easy List Clean Up – www.Exponenciel.com “Email Address Lookup” - Free Instructions: 1. Send yourself the Swiftpage “Unsent” email file from the Email Summary Report 2. Open report in Excel 3. Sort on “reason” 4. Copy email addresses from each reason group into the Email Address Lookup box (left) 5. Create Lookup button 6. In ACT!: Edit > Replace Field 7. Repeat with next “reason”
- 31. 20. Use Swiftpage surveys so contacts update your database for you
- 32. 20. Swiftpage List Clean Up Survey: * 300+ Responses (1.76%) * Tons of content ideas for blogging & social updates * 3 speaking engagements * 7 Quotes
- 33. 21. Use Hidden Fields
- 35. 22. Test Personalized Subject Lines Example Subject Line: I thought of you while writing this, [First Name] Note: Not recommended for newsletters and HTML templates (too spammy) Won’t work in the drip marketing module.
- 36. 23. Increase Click-Thrus with More Links
- 37. 24. Split Test Subject Lines
- 38. 25. Bounces Are Sales Leads
- 39. Special Offer: $50 OFF Private 2-hour Swiftpage Training • Create and launch a template together • Set up a drip campaign you have ready to go • Create a customer survey • Add a landing page and web form to your website • Expires April 30, 2014 314-485-4350 x 102 or www.TheDatabaseDiva.com/contact-us
Editor's Notes
- Welcome to this advanced training on 25 Swiftpage Hacks and ShortcutsI’m Lori Feldman, President of Aviva LLC and “The Database Diva.” which was recently named the Top Swiftpage Reseller in the world. We help Swiftpage and ACT users grow their business with email and drip marketing. Today’s training was inspired by all of the calls I’ve gotten recently about how difficult it is for some users to create and modify Swiftpage templates. Since Swiftpage purchased ACT from Sage, getting help has been much more challenging, for sure. So these are the hacks and shortcuts we’ve used for many years that helps us maximize our email marketing efforts.OK, here’s how it works:Today’s presentation is being recorded. You will automatically receive a copy plus our list of resources we’ll be talking about.On your screen you should see the meeting panel, which has a place for you to enter your questions. I’ll be monitoring questions as we go and we’ll save time for Q&A at the end.We want to keep this session to 60 minutes, as promised. So at the end, I’ll let you know when our time’s up, and we’ll officially end the meeting. However, if you still have questions, we’ll stay on a bit longer, and that will be part of the recording if you need to jump off.OK, let me introduce Todd who will be presenting our Swiftpage TUT in just a bit…
- Todd Viau is VP of Technology Services and has been with our company for 15 years. Today he’s our man behind the curtain, but he’s our Swiftpage expert, so you’ll be hearing from him later and he’ll be around for your questions.
- Have you ever noticed that sometimes when you open the Swiftpage editor you can’t perform certain functions or it opens in HTML?It’s not you…It’s Swiftpage.There is a browser incompatibility.Don’t use anything but Firefox to design and modify your templates
- One of the biggest complaints I hear about Swiftpage is how difficult it can be to work with the content editor.But if you just need to send out a quick, trackable email, here’s a tip.
- from the internet, Word, or any other program. (Windows Start button > Type Notepad). Notepad removes extraneous code, reducing formatting time in the Swiftpage content editor.You can use the Word or Text converter in the content editor, but it’s not always reliable
- 47% of emails are read on mobile devices1 column designOffer at the topHyperlink your phone number for 1 push calling on smart phonesShorter subject lines
- Todd Demo
- Snippet of a drip template
- Which one of these would you open?Messages from humans get better open rates…unless you’re Apple or Facebook
- Email a live proof to recipients on multiple browsers before sending live blasts
- Todd demo
- Keep up with trendsXsell other services they may be interested in
- Swiftpage suppresses all opt-outs and 3bounce emails for you.But if you’re really working your list, you’ll want to keep up with lost opportunities because of opt-outs, bounces, bad addresses, duplicatesNeither ACT or Swiftpage make it easy for you to do this. But you can get a free add-on app called Email Address Lookup from Exponenciel.com that works great.Essentially
- Many Swiftpage subscribers don’t realize that a survey tool is built into their spe subscription. If you paid for Survey Monkey or similar, for ex., you’d pay up to $50/mo in another sub fee. It’s a great utility
- On our next Swiftpage Training, we’ll cover how to set up list clean-up surveys and customer surveys that automatically update your ACT database and give you topics to talk about on blog posts and social media.
- Use hidden fields to track where info comes from. Map it to the Referred By field
- No one can know what will work best for readershipSort your list by ascending email address (randomizes the list). Create 3 different subject linesSend the same email at the same time to 100 contacts each with the 3 different subject linesCheck your open rates and click-thru’s after 2 hours. Pick the winning subject line to send to the remaining list. Potential to increase open rates by 20%+