The document discusses how the internet is changing language and business interactions ("Weebonics"). It introduces Travis Smith and John Paul Mendocha, experts in search engine optimization, internet marketing, and sales who have developed a hybrid model to deliver customer interactions that match the fast pace of today's hyper-connected world.

1. Weebonics™
How the web is changing the language of
business
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

2. The Next Generation of Customer Interaction
Travis Smith, SEO and Internet
marketing expert, and John Paul
Mendocha, a.k.a. “Dr.
SpeedSelling,”™ meld together the
entire customer acquisition and
interaction process.
Their hybrid is specially designed to
deliver customer interaction that not
only matches the pace of today’s
Travis Smith
hyper-connected, over-
communicated world, but also finds John Paul Mendocha
a way to surpass it.

3. • More than ten years of internet marketing experience with companies
such as SoccerPro.com and MidwayUsa.com
• Co-founder of former LiftDivision.com, a search marketing agency
• Former Vice President of Search Marketing at Pure (Inc 500 Award
Winner)
• Adjunct professor at the University of Missouri School of Journalism
• Author of the book “Lift: How to Grow Your Local Business with Google”
• Former technology columnist for The Columbia Daily Tribune
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

4. John Paul Mendocha: “Dr. SpeedSelling”™
• Serial entrepreneur • Evangelist MIT startup
• 39 years of experience • Netscape ring of honor
• Turnaround consultant • Consultant
• Sales marketing and advertising • 30 years of experience
• Business structure advisor • SpeedSelling™
• First LBO in 1983 • Developer, author & teacher
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

5. WARNING!
Don’t let this happen to you…
“In times of change, learners inherit the Earth, while the
learned find themselves beautifully equipped to deal
with a world that no longer exists.” – Eric Hoffer
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

6. Goals for Today…
3 Key
Takeaways
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

7. #1: Traffic, Conversions, Customer Experience
Traffic Conversion Customer
Experience
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

8. #2: The Marketing Triangle
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

9. #3: Goals, Strategy, Tactics, Techniques, Tools
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

10. Everything is Amazing!
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

11. The Web Is No Longer Cheap
― Ain’t no nickel clicks
― It is the way it is
― The gravity of customer acquisition
― Ever increasing need for back end marketing
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

12. #2: The Marketing Triangle
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

13. Zappos | Delivering “WOW”
with Customer Service
“We all sat around one day talking about what
we wanted the Zappos brand to represent. We
decided to be about providing the best service;
we said, ‘We're a service company that just
happens to sell shoes.’”
– Tony Hsieh, CEO
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

14. The Inmates are Running the
Asylum
• Who rules?
• Yelp
• Webmasters vs. Web users
• Trolls, web-intimidation, cyberbullying….
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

15. Do You Have What It Takes
to Keep Up?
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

16. 5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha
and are used by Perry S. Marshall and Associates under license. c2012

17. This isn’t drinking from
a fire hose; this is
getting drowned by a
fire hose.
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

18. Two Seconds Rule
On the Web, you have two
seconds to engage users… or
loose them forever.
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

19. This isn’t amazing…WTF?!?!?
― 15 years website
― 10 years
― 6 years, YouTube took off
― 4 years Web 2.0 continued when Facebook took
off
― 6 months
― 30 days
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

20. Websites Are Not Created Equal
• The difference between a:
• Premium website and a template ($500) and a semicustom site ($2,000)
and a real site ($5,000 and above)
• Not a single website using a GoDaddy template for free
• 15 years behind the time = Decrepit
• Paying the trust tax
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

21. Questions?
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012