The 5 Step How-to Guide for Uniting Your Outreach Campaigns
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Best combinations of tools and some hacks for creating a powerful outreach campaign. See how LinkedIn and email prospecting could work together.
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Top of Form
Hide Submission Folder Information
Submission Folder
Assignment 4: Social Media Presence/LinkedIn
Instructions
Designing your Social Media Presence
Introduction
The head of your company passed you in the hall and asked, “Why couldn’t I find you on LinkedIn? I want to make a connection with you!"
Companies are expanding their use of social media to external stakeholders for a variety of reasons, including, as cited by Social Media Today (2014):
· Customer Service – successful use of social media provides channels to customers that allow for real-time communication that can be used to
· answer questions
· solve problems
· support the sales process
· convey care for customers
· solicit customer feedback
· Brand Building – by increasing exposure through more channels brands can be strengthened by
· building awareness and identity
· associating a “voice” with the brand
· reaching more customers
· enabling competition with larger companies
· expanding reach to global markets
· while making relationships more personal
· Reputation Management – through monitoring of online presence that enables companies to
· become more accessible
· drive more traffic to web presence
· link to other partners
· respond swiftly to negative comments and complaints
In addition, companies are employing social media internal to their organizations. Towers Watson (2013) found in their surveys that “56% of the employers surveyed currently use various social media tools as part of their internal communication initiatives.”
· Internal Communications – serving as official and unofficial channels of communication for the purposes of
· sharing company-wide official information
· introducing and reinforcing company culture
· facilitating communication among employees across organizational boundaries
· supporting collaborative work
· building a sense of community
There has also been a rise in “social recruiting,” employers, recruiters, and job seekers employing social media to find jobs and hire candidates.
· Recruiting – by performing web searches
· Employers and recruiters seek out prospective employees to obtain more information about them, both professional and personal; examine examples of their past work; and gain insights into potential “fit” with the organization
· Job seekers are using social media to gather information on potential employers, checking their outlets for information company culture, management, benefits, and employee opinions
A survey of recruiters reports that overwhelmingly, recruiters who use social media use LinkedIn to post jobs, search for candidates, contact candidates and do pre-interview vetting (Jobvite 6th Annual Social Recruiting Survey). A new survey from Careerbuilder found:
· 43% of employer respondents use social networking sites to research job candidates, and that
· 51% of those employers who researched job candidates found content in their profiles that ...
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- The document provides guidance on using LinkedIn effectively for lead generation, including planning a LinkedIn strategy, profiling yourself as an industry expert, developing valuable content, and targeting specific industries.
- It recommends choosing 3 industries to focus on, creating a list of prospective clients within those industries, and designing an "ascension model" with a range of offer levels.
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Top of Form
Hide Submission Folder Information
Submission Folder
Assignment 4: Social Media Presence/LinkedIn
Instructions
Designing your Social Media Presence
Introduction
The head of your company passed you in the hall and asked, “Why couldn’t I find you on LinkedIn? I want to make a connection with you!"
Companies are expanding their use of social media to external stakeholders for a variety of reasons, including, as cited by Social Media Today (2014):
· Customer Service – successful use of social media provides channels to customers that allow for real-time communication that can be used to
· answer questions
· solve problems
· support the sales process
· convey care for customers
· solicit customer feedback
· Brand Building – by increasing exposure through more channels brands can be strengthened by
· building awareness and identity
· associating a “voice” with the brand
· reaching more customers
· enabling competition with larger companies
· expanding reach to global markets
· while making relationships more personal
· Reputation Management – through monitoring of online presence that enables companies to
· become more accessible
· drive more traffic to web presence
· link to other partners
· respond swiftly to negative comments and complaints
In addition, companies are employing social media internal to their organizations. Towers Watson (2013) found in their surveys that “56% of the employers surveyed currently use various social media tools as part of their internal communication initiatives.”
· Internal Communications – serving as official and unofficial channels of communication for the purposes of
· sharing company-wide official information
· introducing and reinforcing company culture
· facilitating communication among employees across organizational boundaries
· supporting collaborative work
· building a sense of community
There has also been a rise in “social recruiting,” employers, recruiters, and job seekers employing social media to find jobs and hire candidates.
· Recruiting – by performing web searches
· Employers and recruiters seek out prospective employees to obtain more information about them, both professional and personal; examine examples of their past work; and gain insights into potential “fit” with the organization
· Job seekers are using social media to gather information on potential employers, checking their outlets for information company culture, management, benefits, and employee opinions
A survey of recruiters reports that overwhelmingly, recruiters who use social media use LinkedIn to post jobs, search for candidates, contact candidates and do pre-interview vetting (Jobvite 6th Annual Social Recruiting Survey). A new survey from Careerbuilder found:
· 43% of employer respondents use social networking sites to research job candidates, and that
· 51% of those employers who researched job candidates found content in their profiles that ...
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What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
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We will examine enhancements to LinkedIn that make it indispensable for finding business prospects, closing sales, and building a professional network that supports your brand and feeds your business.
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This document outlines 7 steps for creating a social media instrument (SMI) marketing campaign:
1. Register on social media sites like Squidoo, Hubpages, and Twitter.
2. Choose an offer to promote based on criteria like landing page quality and demographics.
3. Select a keyword meeting specified criteria and 3-4 related keywords.
4. Build quality content articles and the SMI page as instructed in a video.
5. Build backlinks using techniques like social profiles and article submissions.
6. Promote the SMI page through helpful answers on sites like Answers.com.
7. Monitor traffic and create more SMIs if needed.
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This document provides tips for using LinkedIn effectively to find a job quickly. It discusses optimizing one's LinkedIn profile, understanding key LinkedIn terms and features, using advanced search, joining groups, and connecting with recruiters. The presentation covers LinkedIn statistics about its large network size and reach across industries and regions to emphasize why it is a powerful job searching tool. It also provides guidance on customizing LinkedIn settings, profile components, and using answers to showcase expertise and stand out to recruiters.
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This document provides tips on how to optimize content and advertising on LinkedIn. It discusses how the LinkedIn algorithm works, focusing on engagement and contribution. It provides dos and don'ts for content optimization, including posting frequently, using varied formats, relevant hashtags, and engaging comments. It also discusses LinkedIn's Content Marketing Score, paid advertising strategies like matched audiences and lookalike audiences, and integrating marketing and sales. The overall summary is on optimizing content and advertising approaches on LinkedIn.
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The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
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2024 Slides: Sales Productivity: A Deep Dive into Daily Success
Slides from the Demandbase customer lab on Sales Productivity
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ChartMogul Sales Deck Example - SaaS payment analytics
ChartMogul Sales Deck Example - SaaS payment analytics
2024 Slides: Sales Productivity: A Deep Dive into Daily Success
2024 Slides: Sales Productivity: A Deep Dive into Daily Success
The 5 Step How-to Guide for Uniting Your Outreach Campaigns
- 1. THE 5-STEP HOW-TO GUIDE FOR UNITING YOUR OUTREACH CAMPAIGNS 01 LinkedIn Automation ONE2LEAD
- 2. Let’s discuss what to do for LinkedIn and email work together and be happy ever after for the sake of your brightest outbound campaigns.
- 3. Find Your Leads on Linkedin STEP 1 Make sure that you know who is your buyer persona or the ideal customer profile IDEAL CUSTOMER Do not forget to use filters like the title, industry, profile language, and a specific company if needed. USE FILTERS LIKE A PRO The next step will be collecting the selected contacts on LinkedIn. Let’s use One2Lead for that purpose, click “collect” after you’ve set the filters. TIME TO COLLECT LinkedIn Automation ONE2LEAD
- 4. After collecting double-check your users, remove redundant and then start inviting all the rest. FINALLY, INVITING To divide them use the “export” feature of One2Lead for the export of pending invitations. Just remove 1st connections from the export list and all the rest are your pending contacts. DIVIDE AND CONQUER LinkedIn Automation ONE2LEAD Invite Your Leads STEP 2
- 5. Generate and Verify Emails STEP 3 LinkedIn Automation ONE2LEAD Use Snovio Social URL Search for generating email addresses from LinkedIn profiles. Just upload the exported .CSV file from One2Lead and let Snovio do the rest. GENERATE BUSINESS EMAILS When an email is successfully generated it should be verified, and by doing this we decrease the risk of your message landing to spam. For such purposes, you can use Neverbounce VERIFY EMAILS Some of the automation tools could be both integrated into your Gmail account and show there some useful data from LinkedIn, Reply.io is a good example of such tools CHOOSE EMAIL AUTOMATION TOOL
- 6. Prepare a Smart Campaign Send contact request on LinkedIn via One2Lead and start sending messages to those who accepted invite LINKEDIN STEP 4 Export all those who didn’t accept your invite and start email drip campaign with them. EMAIL CAMPAIGN Run Facebook Ads for several segments from all the collected people (e.g. those who ignore both your emails and LinkedIn requests, and those who are likely to become a hot lead but they still need some push) FACEBOOK ADS Your outbound strategy could look as follows
- 7. A list of contacts is properly filtered on LinkedIn, then collected via One2Lead and all those who do not look like your ideal customer are removed from the list Phase 1 The selected contacts are invited and all those who remain pending for quite a long period of time are exported (to be used in email campaigns) Phase 2 The emails are generated and verified via tool(s) you have chosen. All those people without emails (not verified/bounced) are left for further outreach on LinkedIn Phase 3 The perfect step-by-step campaign is designed and all scenarios for all channels are ready Phase 4 STEP 5 GO THROUGH THE CHECKLIST
- 8. The tool you are going to use for running ads is configured and ready Phase 5 Email templates are verified, the spam words removed, sender domain reputation is OK Phase 6 The tool for email automation is configured, integrated with necessary extensions and ready for use Phase 7 You know for sure that the contacts on your list would not receive the same message twice Phase 8
- 9. Congratulations! You’re awesome! Wishing you many great qualified leads in your outbound campaigns. Remember, we know how to help you a little bit, pal. LinkedIn Automation ONE2LEAD