Steve Jobs introduces the iPhone for the first time in a 2007 speech. He begins by stating that occasionally a revolutionary product is introduced that changes everything, and Apple has created a few such products including the Macintosh in 1984 and the iPod in 2001. Jobs then says Apple is introducing three revolutionary new products: a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device. However, he reveals that these are not three separate devices but rather all incorporated into one device that they are calling the iPhone. Jobs then contrasts iPhone with existing smartphones, stating iPhone will be way smarter but also super-easy to use.

1. © 2015 SkimaTalk, Inc.
SkimaTalk Official Course
Advanced Speech Delivery
Lesson 4: “iPhone Introduction”
by Steve Jobs

2. 1. “I Have a Dream”
2. “Inaugural Address”
3. “Remarks at the Brandenburg Gate”
4. “iPhone Introduction”
by Steve Jobs
5. “First Inaugural Address”
Advanced Speech Delivery
2© 2015 SkimaTalk, Inc.
Today’s Lesson!

3. Session Guidelines
3
Your session with your SkimaTalk instructor will be structured
as follows:
Introduction / briefing
Deliver the speech
(speech text on pages 9 & 10)
Teacher feedback / discussion
5
min
10
min
5
min
5
min
© 2015 SkimaTalk, Inc.
Deliver the speech again
(time permitting)

4. © 2015 SkimaTalk, Inc.
Preparation
4

5. Speech Tip #4: Use Suspense to Build Excitement
5© 2015 SkimaTalk, Inc.
Delay key points or information to build suspense and
increase the impact of your reveal
Notice how Steve Jobs uses suspense to build audience excitement
before his big reveal.
“What is she going to say?”
“What is the big reveal?”
“I am getting so excited!”

6. © 2015 SkimaTalk, Inc.
Are You Ready?
6

7. 1
2
3
Preparing For Your Speech
7© 2015 SkimaTalk, Inc.
You should spend 1 hour preparing for your SkimaTalk
session. To prepare, please take the following steps:
Read the speech that you will be delivering for this
course (pages 9 & 10).
Watch the video of the original speech by Steve Jobs
(video link on page 8). Notice how Jobs builds suspense
before revealing the new product.
Practice delivering the speech in front of a mirror. Use
the speech notes as an aid; you should try to make
eye contact with the audience as much as possible.

8. Speech Details
8© 2015 SkimaTalk, Inc.
Speech Title: “iPhone Introduction”
Speaker: Steve Jobs
Overview:
In this lesson, you will deliver a portion of Steve Jobs “iPhone Introduction” speech. In this
2007 speech, Jobs introduces the iPhone to the world for the first time.
Video source: https://www.youtube.com/watch?v=vZYlhShD2oQ
Text source: Genius.com, http://genius.com/Steve-jobs-complete-transcript-of-steve-jobs-macworld-conference-and-expo-
january-9-2007-annotated

9. Speech: “iPhone Introduction” (pg. 1)*
9© 2015 SkimaTalk, Inc.
This is a day I’ve been looking forward to for two-and-a-half years. Every once in a
while, a revolutionary product comes along that changes everything. And Apple has
been — well, first of all, one’s very fortunate if you get to work on just one of these
in your career. Apple’s been very fortunate. It’s been able to introduce a few of
these into the world. 1984, introduced the Macintosh. It didn’t just change Apple. It
changed the whole computer industry. In 2001, we introduced the first iPod, and it
didn’t just change the way we all listen to music, it changed the entire music
industry.
Well, today, we’re introducing three revolutionary products of this class. The first
one is a widescreen iPod with touch controls. The second is a revolutionary mobile
phone. And the third is a breakthrough Internet communications device. So, three
things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a
breakthrough Internet communications device. An iPod, a phone, and an Internet
communicator. An iPod, a phone … are you getting it?
* The speech in this lesson is an excerpt from Steve Jobs’ 2007 “iPhone Introduction”. The full text can be found on the
Genius.com website: http://genius.com/Steve-jobs-complete-transcript-of-steve-jobs-macworld-conference-and-expo-
january-9-2007-annotated

10. Speech: “iPhone Introduction” (pg. 2)
10© 2015 SkimaTalk, Inc.
These are not three separate devices, this is one device, and we are calling it
iPhone. Today, Apple is going to reinvent the phone, and here it is. No, actually
here it is, but we’re going to leave it there for now.
So, before we get into it, let me talk about a category of things. The most advanced
phones are called smart phones, so they say. And they typically combine a phone
plus some e-mail capability, plus they say it’s the Internet. It’s sort of the baby
Internet, into one device, and they all have these little plastic keyboards on them.
And the problem is that they’re not so smart and they’re not so easy to use, and so
if you kind of make a Business School 101 graph of the smart axis and the easy-to-
use axis, phones, regular cell phones are right there, they’re not so smart, and
they’re not so easy to use. But smart phones are definitely a little smarter, but they
actually are harder to use. They’re really complicated. Just for the basic stuff people
have a hard time figuring out how to use them. Well, we don’t want to do either one
of these things. What we want to do is make a leapfrog product that is way smarter
than any mobile device has ever been, and super-easy to use. This is what iPhone
is. OK? So, we’re going to reinvent the phone.

11. © 2015 SkimaTalk, Inc.
11
End of Lesson
We Hope You Enjoyed It!