Reply to each of the following 5 discussions – Label each response 1 – PJ I can think of two things right of the bet when thinking about Google's successes and failures of the company's innovations.  One of the biggest successes that I saw and have used countless times and still continue on using it is "Google Maps."  This has helped me get places I need to go when I need directions to get there.  It is super easy to use and helpful and it shows some great details on the maps you look at it as well.  I think this was a great innovation when talking about Google's success over the years.  This was introduced on February 8, 2005.  As of now it’s been 14 years, and it is still a huge success in my opinion.  The data doesn’t lie when it comes to Riley Panko.  Panko (2018) stated the percentages:  77% of people use Google Maps, the second highest is Waze (12%), then Apple Maps (11%), and finishing the top four is MapQuest (8%).  Surveys stated the reasons for people using their favorite navigation app is because of clearer directions (25%), preferred features (20%), user-friendly design/interface (20%), best directions for non-drivers (17%), and never used another navigation app (14%) (Panko, 2018). The second thing that I thought about being a big failure for Google was the Google Glass wear product.  It was not a great looking product, it was bulky, and created a lot of attention to the face because it looked so weird to everyone that wasn't wearing them.  However, for the first people to pay for this product spent $1,500 each for early access to the newest tech product created by Google (Metz, 2014, para. 1).  According to Metz (2014), it had a lot of great features attached to the product, but the problem with it was that none of them really worked well at all (para. 4).  "Glass does a handful of things—it can take videos, give you turn-by-turn directions, make phone calls, or search the Web—but it doesn’t do any of them all that well" (Metz, 2014, para. 4).  Another reason that caused it to fail because it was not fashionable.  Isabelle Olsson, the lead designer for Glass, said "...the prospect of having more fashionable options “sounds kind of banal in a way” but is even more important than miniaturizing the technology... if you can pick the frame that you would normally pick and that you’re normally comfortable with, it’s going to look more like you" (Metz, 2014, para. 18-19).  Google Glass was introduced for the first time as "Google Explorers" on April 15, 2013 for $1,500 and later became available to the public on May 15, 2014. Resources: Metz, R. (2014, November 26).  Google Glass is dead; long live smart glasses. MIT Technology Review. Retrieved from https://www.technologyreview.com/s/532691/google-glass-is-dead-long-live-smart-glasses/ Panko, R. (2018, July 10). The popularity of Google Maps: trends in navigation apps in 2018. The Manifest. Retrieved from https://themanifest.com/app-development/popularity-google-maps-trends-navigat.

1. Reply to each of the following 5 discussions – Label each
response
1 – PJ
I can think of two things right of the bet when thinking about
Google's successes and failures of the company's innovations.
One of the biggest successes that I saw and have used countless
times and still continue on using it is "Google Maps." This has
helped me get places I need to go when I need directions to get
there. It is super easy to use and helpful and it shows some
great details on the maps you look at it as well. I think this was
a great innovation when talking about Google's success over the
years. This was introduced on February 8, 2005. As of now it’s
been 14 years, and it is still a huge success in my opinion. The
data doesn’t lie when it comes to Riley Panko. Panko (2018)
stated the percentages: 77% of people use Google Maps, the
second highest is Waze (12%), then Apple Maps (11%), and
finishing the top four is MapQuest (8%). Surveys stated the
reasons for people using their favorite navigation app is because
of clearer directions (25%), preferred features (20%), user-
friendly design/interface (20%), best directions for non-drivers
(17%), and never used another navigation app (14%) (Panko,
2018).
The second thing that I thought about being a big failure for
Google was the Google Glass wear product. It was not a great
looking product, it was bulky, and created a lot of attention to
the face because it looked so weird to everyone that wasn't
wearing them. However, for the first people to pay for this
product spent $1,500 each for early access to the newest tech
product created by Google (Metz, 2014, para. 1). According to
Metz (2014), it had a lot of great features attached to the
product, but the problem with it was that none of them really
worked well at all (para. 4). "Glass does a handful of things—it

2. can take videos, give you turn-by-turn directions, make phone
calls, or search the Web—but it doesn’t do any of them all that
well" (Metz, 2014, para. 4). Another reason that caused it to
fail because it was not fashionable. Isabelle Olsson, the lead
designer for Glass, said "...the prospect of having more
fashionable options “sounds kind of banal in a way” but is even
more important than miniaturizing the technology... if you can
pick the frame that you would normally pick and that you’re
normally comfortable with, it’s going to look more like you"
(Metz, 2014, para. 18-19). Google Glass was introduced for the
first time as "Google Explorers" on April 15, 2013 for $1,500
and later became available to the public on May 15, 2014.
Resources:
Metz, R. (2014, November 26). Google Glass is dead; long live
smart glasses. MIT Technology Review. Retrieved from
https://www.technologyreview.com/s/532691/google-glass-is-
dead-long-live-smart-glasses/
Panko, R. (2018, July 10). The popularity of Google Maps:
trends in navigation apps in 2018. The Manifest. Retrieved from
https://themanifest.com/app-development/popularity-google-
maps-trends-navigation-apps-2018
2 – RC
Apple is one of the world’s most successful and recognizable
brands. The company has been a trend setter in various markets
and product environments and has built an unmistakable
presence in various technological fields through its illustrious
career. However, some products did not exactly meet the mark
when, and have since been forgotten.
Apple Lisa – Failure
There are copious amounts of articles on the internet that list
the top Apple product failures, and a large percentage include
the Apple Lisa. The Lisa was a commercial computer released
in 1983. The Lisa was the first machine to incorporate a mouse
for navigation and the first to use icons and images as opposed

3. to lines of text (Huddleston, 2018.) What’s more interesting is
the Lisa’s technology laid the groundwork for some of Apple’s
most successful products, including the Macintosh. The main
reason the Lisa failed was because of its price point. The Lisa
retailed at almost $10,000 USD- which to me is an outstanding
amount of money. Considering inflation, that price tag would be
equal to $25,444 in 2018(westegg.) Of course, markets,
availability and the amount of substitute products available
today have changed, but it is almost impossible to fathom a
consumer spending that type of money for a computer.
Ultimately, the price for the Lisa’s new technology exceed
consumer demand for the product.
Apple I-Phone- Success
The I-phone needs little introduction. Since the products
inception and throughout its many versions, the I-phone has
been a leader in the mobile phone industry. There is various
reason for the I-Phones Success. For one, the I-phone
incorporated many convenient features into one device. The
user can download and store music, take digital photos and
access the internet all from once device. In short, the I-phone
allowed for greater convenience for users. Furthermore, the I-
phone was at the forefront of the Internet of Things with
connectivity to the Apple watch, Apple Tv, automobiles and
other devices. That said, all these features are very easy to us
and are presented in a simple manner for users of all
technological backgrounds to use and enjoy.
References
Bajarin, T. (2012, May 7). 6 Reasons Apple Is So Successful.
In Time. Retrieved from
http://techland.time.com/2012/05/07/six-reasons-why-apple-is-
successful/
Huddleston, T. (2018, September 1). Remember these failed
Apple products? They were some of the tech giant's biggest
flops . In CNBC. Retrieved
from https://www.cnbc.com/2018/08/31/from-the-newton-to-

4. lisa-failed-apple-products.html
https://westegg.com/inflation/infl.cgi
3 – LS
Amongst many successful products that Apple has come up
with, I have chosen to write about the iPhone because in my
opinion it is one of the most successful products of all time.
Ever since its creation in 2007 the iPhone is now on its 10th
model. An article written in 2014 by Time Magazine stated that
Apple had sold over 500 million iPhones and was the first cell
phone company to introduce a touchscreen smart phone that
handles music, internet browsing phone calls, and much more.
The impact that the iPhone has had on modern mobile
communication cannot even be compared to any other phone.
Although there are other companies creating phones similar to
the iPhone, they will never amount to the engineering Steve
Jobs, iPhone. In the first quarter of 2018, Apple sold 42.3
million iPhones, and 216 million, worldwide in 2017. 56% of
Apples total revenue came from iPhone sales. (Porter, 2018).
A failure that Apple created was Ping - Music Social Media
Network. Ping was a social media network that combined
music-oriented social networking with recommendations for
finding new music. Ping allowed users to follow artists that they
liked and view posts from artists and friends. Ping launched in
2010 and had one million members but quickly closed down in
2012. (Barbee, 2018). At the time, Apple was booming with the
iPad. That is also when social media such as Facebook and
Twitter became extremely popular so Apple decided to launch a
social media network of its own. Although Ping ended up
failing, Apple as iTunes and Apple Music which are somewhat
similar and very successful so Apple took its failure and still
made themselves successful.
References
https://www.bbc.com/news/business-45044963
https://www.digitaltrends.com/mobile/biggest-apple-fails-and-
disappointments/

5. https://www.time.com/apple/iphone
4 - AV
Failure:
In 2006, Apple released the iPod Hi-FI, a stereo system that
allowed iPod users to play music directly from their iPod. It
was their first home speaker system and was designed to
compete with companies like Bose that had built in iPod docks.
According to the initial press release, the iPod Hi-Fi promised
surround sound speaker quality that has the flexibility to be
portable with its battery powered option (Apple Inc., 2006).
Additional highlights included charging the iPod while
connected and remote controlled from anywhere in the room.
The system was sold at a premium price of $349 and marketed
as re-inventing the home stereo, however did not go over well
with customers. After two years of low sales, Apple
discontinued the product.
The failure was mostly attributed to timing. The iPod Hi-Fi was
introduced well after the iPod and stereo systems that provided
iPod docking. The release was actually near the end of the iPod
era, because the introduction of the iPhone in 2007 replaced the
need for streaming music on the iPod. If Apple had created the
stereo in the beginning after the launch of the iPod, it may have
been more successful as a new product to the market that
enhanced the iPod user’s experience. Apple’s timing was just
too late to the market to entice consumers to switch their stereo
systems over to the Hi-Fi for that much money.
Success:
The original iPhone released by Apple in 2007 was a huge
success. It was unlike the well-known Blackberry and Motorola
smartphones with the keyboard and stylus control. The iPhone
revolutionized the way we know and love to use mobile phones
today with the touch of our fingers. Apple described their new
product as “a revolutionary and magical product that is literally
five years ahead of any other mobile phone. We are all born
with the ultimate pointing device—our fingers—and iPhone

6. uses them to create the most revolutionary user interface since
the mouse” (Ritchie, 2019). Most of the smartphones available
had keyboards and if they had touch screen features, a stylus
was used to function. They were still new and mostly used by
companies and early adopters (Ritchie, 2019). The new
touchscreen interface feature attracted mainstream customers,
and soon smartphones were adopted by everyone.
The success was due to creating an innovative product that was
technologically advanced compared to current products. It was
unlike any smartphone on the market. Leaders of Motorola and
Blackberry underestimated the iPhone saying that “Apple's
design-centric approach [will] ultimately limit its appeal by
sacrificing needed enterprise functionality” and “[Apple] will
have the most expensive phone, by far, in the marketplace.
There's no chance that the iPhone is going to get any significant
market share” (Ritchie, 2019). They did not see how mainstream
consumers would be able to afford the product or how enterprise
level consumers would find the functionality useful. Apple was
able to disrupt the market while competitors were blinded to it
because it was not something consumers were using or even
knew they wanted.
References
Apple, Inc. (2006, February 28). Apple announces ipod hi-
fi [Press release]. Retrieved
from https://www.apple.com/newsroom/2006/02/28Apple-
Announces-iPod-Hi-Fi/
Ritchie, R. (2019, January 22). The secret history of
iphone. www.imore.com. Retrieved
from https://www.imore.com/history-iphone-original
5 – KL
The company I chose to do my discussion on was Apple, in all
reality every giant company who is successful today must have
many failures along the way. When researching this topic, I
came across an article on CNBC’s website called “Remember
these failed Apple Products? They were some of the tech

7. companies biggest flops.” (Huddleston, T. 2018)
I think we can all agree that the Apple I phone has been a
ginormous success for Apple. The I phone really has changed
the game on how we use a cellular phone and really has been a
good definition of disruptive technology. I am sure all of us can
think of the days when the smaller your phone the cooler you
were, then there were blackberry’s both concepts gone or are
non-existent today. But everything can’t be perfect and reading
this article there are several things that they have failed on.
I found this article interesting for several reasons, not just
because it talks about what Apple has gotten wrong or failed at,
but what exactly they are calling fails. One of the things that
they say as a fail was Macintosh TV. This was an Apple
computer that you were able to watch T.V on. To me this sounds
so familiar to what we do every day now. This was launched in
1993 and scrapped three months later. The reason the article
gives for failing is #1. Cost, this computer cost $2,100 and you
could only do one or the other, not both at the same time. They
did sell 10,000 Macintosh TV’s in those three months. Now
today they have Apple TV.
Another fail that this article brings up is Apple’s Newton
Message Pad, a personal digital assistant. This was a handheld
device that you could use a stylus to write notes and it would
translate those notes to text. In reading, the text never turned
out that good and Apple scrapped this project after only selling
50,000 in three months. And today they have developed the I
Pad.
These are just two examples out of many others that Apple has
failed on. I also think that if Apple did not fail at these products
who knows where they would be as a company today. As noted
in this article that Steve Jobs once said, “You’ve got to be
willing to crash and burn… If you’re afraid of failing, you
won’t get very far”. Just like watching the video from Week 5's
assignments on Innovation at Google, all of the engineers that
were interviewed, not one said they were afraid of failing.
There are so many successful CEOs that have said that failing is

8. what makes them who they are today and I agree 100% with
that.
Reference
Huddleston, T (2018, September 1) Remember these
failed Apple products? They were some of the tech giant's
biggest flops.Retrieved from
https://www.cnbc.com/2018/08/31/from-the-newton-to-lisa-
failed-apple-products.