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Designing B2B Social Media Stories with iPositioning

•
•
David Butler
David Butler

B2B social marketing. Learn how to design social media ideas and stories to create awareness and drive traffic to a blog article.

Software
1 of 12
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Example Social Story Design for Blog: “Hot Coffee Sprints Fuel B2B David Butler Founder and CEO 1
2 www.ipositioning.com/blog
Social Story Positioning & Media Inputs 3 Story Sheet
4 Story Sheet Social Story Positioning Input: “Narratives, Context, Media” 2 Target: Text Hint 3 Target: Media Hint 1 Target: Narrative
5 Social Story Content Output: “Digital Messages & Images” Hot Coffee Sprints Story Middle Week 2: Tweet Week 2: Post Week 2: Video DESIRED IMAGE Hot Coffee Sprints Story End Week 3: Tweet Week 3: Post Week 3: Video USP ALTERNATIVE Hot Coffee Sprints Story Beginning Week 1: Tweet Week 1: Post Week 1: Video FOR WHO NEED
6 Social Story Web Content: “Blog Articles” http://ipositioning.com/hot-coffee- sprints-fuel-b2b-storytelling/ http://www.marklorion.com/ 2014/04/hot-coffee-sprints-to-keep- your.html
Social Story Positioning & Media Input Social Story 7 Content Output Week 1: Tweet Week 1: Post Week 1: Video Social Story Related Web Content Story Beginning FOR WHO NEED iPositioning Buffer WordPress
Social Story Positioning & Media Input Social Story 8 Content Output Story Middle Week 2: Tweet Week 2: Post Week 2: Post Social Story Related Web Content DESIRED IMAGE iPositioning Buffer WordPress
9 Story End Week 3: Tweet Week 3: Post Week 3: Post Social Story Positioning & Media Input Social Story Content Output Social Story Related Web Content USP ALTERNATIVE iPositioning Buffer WordPress
Using iPositioning to Design and Deliver Brilliant Stories 10 Target Social Network Digital Dialogue Conversation Targeted Social Story Positioning & Design @david_p_butler just shared a fun way for B2B marketing to start storytelling. Check it out. Target Measurement Story Metrics # of CMO's sharing / favoriting on twitter. Target Story Narrative Target Digital Media Story Visuals “Let's ask a marketing expert like David P Butler, CMO. How to get motivated to start a story”
Create iPositioning Story Ideas and Sheets for your: Blogs Customers Webinars 11
Thank You

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Designing B2B Social Media Stories with iPositioning

  • 1. Example Social Story Design for Blog: “Hot Coffee Sprints Fuel B2B David Butler Founder and CEO 1
  • 3. Social Story Positioning & Media Inputs 3 Story Sheet
  • 4. 4 Story Sheet Social Story Positioning Input: “Narratives, Context, Media” 2 Target: Text Hint 3 Target: Media Hint 1 Target: Narrative
  • 5. 5 Social Story Content Output: “Digital Messages & Images” Hot Coffee Sprints Story Middle Week 2: Tweet Week 2: Post Week 2: Video DESIRED IMAGE Hot Coffee Sprints Story End Week 3: Tweet Week 3: Post Week 3: Video USP ALTERNATIVE Hot Coffee Sprints Story Beginning Week 1: Tweet Week 1: Post Week 1: Video FOR WHO NEED
  • 6. 6 Social Story Web Content: “Blog Articles” http://ipositioning.com/hot-coffee- sprints-fuel-b2b-storytelling/ http://www.marklorion.com/ 2014/04/hot-coffee-sprints-to-keep- your.html
  • 7. Social Story Positioning & Media Input Social Story 7 Content Output Week 1: Tweet Week 1: Post Week 1: Video Social Story Related Web Content Story Beginning FOR WHO NEED iPositioning Buffer WordPress
  • 8. Social Story Positioning & Media Input Social Story 8 Content Output Story Middle Week 2: Tweet Week 2: Post Week 2: Post Social Story Related Web Content DESIRED IMAGE iPositioning Buffer WordPress
  • 9. 9 Story End Week 3: Tweet Week 3: Post Week 3: Post Social Story Positioning & Media Input Social Story Content Output Social Story Related Web Content USP ALTERNATIVE iPositioning Buffer WordPress
  • 10. Using iPositioning to Design and Deliver Brilliant Stories 10 Target Social Network Digital Dialogue Conversation Targeted Social Story Positioning & Design @david_p_butler just shared a fun way for B2B marketing to start storytelling. Check it out. Target Measurement Story Metrics # of CMO's sharing / favoriting on twitter. Target Story Narrative Target Digital Media Story Visuals “Let's ask a marketing expert like David P Butler, CMO. How to get motivated to start a story”
  • 11. Create iPositioning Story Ideas and Sheets for your: Blogs Customers Webinars 11