The Advanced Internet Marketing Training Programme Digital Marketing Course provided by DIDM comes along with a guarantee 100% job security and placement as well as lifetime job assistance is also provided.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
Essential guide to understanding SEO and Webometrics - and quick tips and actions to imporve website quality -
This presentation was created taking an example of a university website to demonstrate the concepts of SEO and what it means to optimize the site for a search engine. This also includes Webometrics ranking concepts - what it is and how is it calculated, along with the essential steps that can be taken to ensure a better ranking.
Author: Gagandeep Singh Walia
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
The Advanced Internet Marketing Training Programme Digital Marketing Course provided by DIDM comes along with a guarantee 100% job security and placement as well as lifetime job assistance is also provided.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
Essential guide to understanding SEO and Webometrics - and quick tips and actions to imporve website quality -
This presentation was created taking an example of a university website to demonstrate the concepts of SEO and what it means to optimize the site for a search engine. This also includes Webometrics ranking concepts - what it is and how is it calculated, along with the essential steps that can be taken to ensure a better ranking.
Author: Gagandeep Singh Walia
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
What is Search Engine Optimization | Why is SEO Important for the Healthcare ...Kotla Ranjith Kumar Reddy
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets.
Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
Dzone Webinar: Search Patterns with Amazon CloudSearchMichael Bohlig
This webinar is based on the Dzone Refcard (http://refcardz.dzone.com/refcardz/search-patterns) and provides patterns for integrating cloud-based search with a variety of applications. Examples of these patterns are demonstrated using Amazon CloudSearch to abstract away the complexities of deploying and administering your own search servers, but the principles apply to other search systems as well.
WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress S...Ruth Maude
In these back-to-back sessions, you’ll learn the steps to take to help your site do better in search results.
Session One will be an overview of SEO tactics to optimize WordPress for search. In Session Two, we’ll focus on optimizing your content, including keyword research, web copy and images.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
Perform Expert SEO Checklist For Your Website Including Technical, On-Page & Off-Page SEO Checklist By Perfect Marketing Solution At Best Affordable Prices.
https://www.perfectmarketingsolution.com/blog/business/seo-checklist-strategies
CONTACT
Skype: shalabh.mishra
Telegram: shalabhmishra
Whatsapp: +919212306116
Email: shalabh.mishra@gmail.com
Mobile : +919212306116
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Learn about how to maximize your web presence using functional layouts and standard SEO tools to ensure your hard work does not go undiscovered on the internet.
A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
What is Search Engine Optimization | Why is SEO Important for the Healthcare ...Kotla Ranjith Kumar Reddy
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets.
Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
Dzone Webinar: Search Patterns with Amazon CloudSearchMichael Bohlig
This webinar is based on the Dzone Refcard (http://refcardz.dzone.com/refcardz/search-patterns) and provides patterns for integrating cloud-based search with a variety of applications. Examples of these patterns are demonstrated using Amazon CloudSearch to abstract away the complexities of deploying and administering your own search servers, but the principles apply to other search systems as well.
WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress S...Ruth Maude
In these back-to-back sessions, you’ll learn the steps to take to help your site do better in search results.
Session One will be an overview of SEO tactics to optimize WordPress for search. In Session Two, we’ll focus on optimizing your content, including keyword research, web copy and images.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
Perform Expert SEO Checklist For Your Website Including Technical, On-Page & Off-Page SEO Checklist By Perfect Marketing Solution At Best Affordable Prices.
https://www.perfectmarketingsolution.com/blog/business/seo-checklist-strategies
CONTACT
Skype: shalabh.mishra
Telegram: shalabhmishra
Whatsapp: +919212306116
Email: shalabh.mishra@gmail.com
Mobile : +919212306116
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Learn about how to maximize your web presence using functional layouts and standard SEO tools to ensure your hard work does not go undiscovered on the internet.
A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
Gutell R.R. (2013).
Comparative Analysis of the Higher-Order Structure of RNA.
in: Biophysics of RNA Folding. Volume editor: Rick Russell. Series title: Biophysics for the Life Sciences. Series editors: Norma Allewell, Ivan Rayment, Bertrand Garcia-Moreno, Jonathan Dinman, and Michael McCarthy. pp. 11-22. Publisher: Springer, New York, NY.
Yoast SEO is the most popular choice for doing some of the heavy lifting when optimising your site for search engines and social platforms. With millions of active installs, most WordPress sites are using this plugin, but like all good tools, you still need to use it correctly and put in the work yourself to see results.
This talk was delivered at the Melbourne WordPress Meetup in March 2018, I covered what's new in the latest release of Yoast SEO, as well as the fundamental areas you need to focus on to ensure you content can be found in the search engines.
Learn the basics of SEO & how you can extend WordPress to make SEO easy & powerful.
If you're using WordPress (or thinking about using it) - you're off to a good start.
If you add a couple plugins and remember to take a couple actions once you add a new post, your SEO love will go through the roof!
PDF Here: http://www.webmechanix.com/WP-SEO-2013.pdf
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
Overview of On-Page SEO for WordPress by Lou Anne McKeefery of Be-Found.net. Presentation from June 2011 East Bay WordPress Meetup at Tech Liminal in Oakland, California.
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
9 word press plugins you need to create killer ContentAarif Habeeb
The goal of this PPT is to help you create killer content through the help of various WordPress plugins.
And, there is more to this than the words that you write.
9 WordPress plugins you need to create Killer content.
I don’t expect you to use each and every one of these plugins,
but it’s safe to say that a couple can improve your current approach.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
3. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• How
to
go
beyond
the
default
SEO
features
of
WordPress
to
improve
search
engine
visibility
• How
to
redirect
removed
pages,
including
non-‐WordPress
pages
into
WordPress
• How
to
add
forward-‐looking
features
to
your
markup
to
take
advantage
of
new
search
opportuni(es
• Where
to
get
a
copy
of
this
deck
for
reference
What
You’ll
Learn
in
this
Session
There
will
be
code.
There
will
be
resources.
There
will
also
be…
ponies.
4. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• Housekeeping:
A
Review
of
Assump(ons
• Implemen(ng
Authorship
• Structured
Markup
&
Schema
for
Advanced
Search
Display
• Duplicate
Content
in
WordPress
• Redirects:
Permalinks,
Upgrades
&
Migra(on
Session
Agenda
6. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Key
Assump)ons
You’re
following
a
responsible
upgrade
path.
7. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
You
publish
on
your
own
domain
and
use
relevant
keywords
in
your
content.
Key
Assump)ons
8. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
You
have
a
responsive
WordPress
design
in
place,
or
will
soon.
Key
Assump)ons
9. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Key
Assump)ons
You
know
the
basics
of
search
engine
op)miza)on.
10. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Housekeeping:
Key
Assump)ons
You
have
a
solid
SEO
plug-‐in
installed.
11. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
You
have
sufficient
access
to
tweak
themes
or
install
plug-‐ins.
Housekeeping:
Key
Assump)ons
14. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• Allows
you
to
associate
an
author’s
bylined
content
to
their
Google+
account
• May
insert
rich
snippets
into
search
results
• May
increase
engagement
and
click-‐through
rate
• High
future
value
Authorship:
Why
We
Do
It
Within
search
results,
informa(on
(ed
to
verified
online
profiles
will
be
ranked
higher
than
content
without
such
verifica(on,
which
will
result
in
most
users
naturally
clicking
on
the
top
(verified)
results.
The
true
cost
of
remaining
anonymous,
then,
might
be
irrelevance.
15. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
What
We
Need:
1. Human
Factors:
Coopera(on
from
every
author
to
create:
– A
Google+
profile
for
every
author.
With
a
picture.
– A
link
from
that
profile’s
contributor
sec(on
back
to
the
website.
2. Code:
A
link
containing
rel=”author”
on
every
content
page
poin(ng
from
your
website
or
blog
to
an
author’s
Google+
page.
Authorship:
Requirements
16. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Authors
must
create
Google+
profiles:
Authorship:
Human
Factors
Photo
must
be
real
headshot
18. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Authors
must
add
the
site
URL
to
their
profile
under
“Contributor
to:”
1. Go
to
h7ps://plus.google.com
2. Click
on
Profile,
click
on
About
3. Scroll
to
Links,
click
on
Edit
4. Add
link
to
site
under
“Contributor
to”
5. Click
on
Save
Authorship:
Human
Factors
19. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Users
should
add
Google+
info
to
Contact
Info
in
WordPress:
Authorship:
Human
Factors
Variable
can
be
called
by
developers
as
<?php
the_author_meta(’googleplus');
?>
20. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Manual
Add
for
Single-‐Author
Blog:
Edit
that
(header.php)
file!
– Go
to
Appearance
>
Themes
>
Editor
– Choose
Header
(header.php)
– Add
the
following
code
right
before
the
closing
</head>
tag:
<link
rel=“author”
href=h7ps://plus.google.com/
profilenumberhere/>
– Click
on
Update
File
and
you’re
done!
Authorship:
Code
(Single
Author)
22. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Op(on
1:
• Ensure
that
every
author
links
to
their
Google+
profile
in
their
narra(ve
bio
• Ensure
author
bio
displays
on
each
post
If
theme
or
plug-‐ins
aren’t
doing
this
for
you,
you
can
edit
single.php
to
output
Author
Bio
on
blog
posts:
Authorship:
Code
(Mul)-‐Author)
<div
class="author">
<?php
if
(func(on_exists('get_avatar'))
{
echo
get_avatar(get_the_author_meta('user_email'),
'70');
}
else
{?>
<img
src=”<?php
echo
get_template_directory_uri();?>/images/author.jpg"
alt=""
class="imgles
authorpic"
/>
<?php
}
?>
<h5>About
<?php
the_author();?></h5>
<?php
the_author_meta
('descrip(on');
?>
</div>
23. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• Allows
author
indicator
in
byline,
footnote
or
author
box
• Allows
link
to
publisher
organiza(on
Google+
page
Authorship:
Code
(Mul)-‐Author)
24. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Google
Structured
Data
Tes(ng
Tool
Authorship:
Tes)ng
h7p://www.google.com/webmasters/tools/richsnippets
26. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• Schema
is
a
specific
form
of
structured
data
markup
• Each
is
a
set
of
types,
associated
with
a
set
of
proper(es
• Search
engines
osen
use
the
structured
data
to
create
rich
search
results
What
is
Structured
Data?
Can
search
Google
by
various
factors
Shows
picture,
reviews,
more
27. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Schemas
supported
by
Google/Bing:
• People:
Contact
informa(on,
social
networking,
(tle/role,
affilia(on,
address
• Events:
Summary,
loca(on,
descrip(on,
start
date,
end
date,
dura(on,
event
type,
photo,
(ckets
• Reviews:
Item
reviews,
ra(ngs,
reviewer
name,
etc.
• Products:
Name,
price,
image,
offer,
seller
• Recipes:
Prep
(me,
cook
(me,
nutri(on,
ingredients,
author
• Breadcrumb
naviga(on
Key
Schemas
Available
Full
list:
schema.org
28. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• Many
recipe
plug-‐ins
available
• Many
review/ra(ng
snippet
plug-‐ins
available
• Rich
Contact
Widget
useful
for
company
sites
• Broader
scale
plug-‐ins
include:
– All
In
One
Schema.org
Rich
Snippets
– RavenTools
Schema
Creator
Schema
Plug-‐ins
30. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Duplicate
Content:
Examples
Main
blog
archive
Author
archive
Same
content,
two
different
pages.
No
value-‐add
for
users
or
search
engines.
31. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• Date-‐based
• Category-‐based
• Tag-‐based
• Pagina(on
• Author
archives
• Comment
pagina(on
• Post
format
groupings
Duplicate
Content:
WordPress’
Flaw
Standard
installs
of
WordPress
are
filthy
with
duplicate
content:
Duplicate
content
generally
refers
to
substan(ve
blocks
of
content
within
or
across
domains
that
either
completely
match
other
content
or
are
appreciably
similar….
Blogs,
forums,
and
related
systems
osen
show
the
same
content
in
mul(ple
formats.
For
example,
a
blog
entry
may
appear
on
the
home
page
of
a
blog,
in
an
archive
page,
and
in
a
page
of
other
entries
with
the
same
label.
32. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Op(on
1:
Edit
your
header.php
file
to
add
condi(onal
noindex
access
to
archive
pages.
Duplicate
Content:
What
to
Do?
<!-‐-‐?php
if($paged
-‐-‐>
1
||
is_author()
||
is_tag()
||
is_date()
||
is_a7achment()
||
is_category()){
echo
'<meta
name="robots"
content="noindex,follow"
/>';
}
?>
(drop
is_author
for
mul(-‐author
blogs)
33. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Duplicate
Content:
What
to
Do?
Op(on
2a:
Disable
pagina(on
and
date
archives
via
Yoast
SEO;
disable
author
on
single-‐author
blogs
34. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Duplicate
Content:
What
to
Do?
Op(on
2b:
Use
noindex
for
Categories,
Archives
and
Tag
Archives
via
All
in
One
SEO
35. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Op(on
3:
Hack
your
archives
pages
to
show
post
snippets
only:
• Archive.php
• Index.php
• Other
theme
files
controlling
archive
pages
Duplicate
Content:
What
to
Do?
Replace
“the_content”
in
PHP
files
with
“the_excerpt”
“the_excerpt”
shows
only
the
first
55
characters
of
post.
36. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Op(on
4:
Do
Op(on
3,
and
create
custom
archive
page
templates
with
injected
unique
content
• This
requires
1
template
per
category,
tag
and/or
author,
based
on
exis(ng
archive.php
template
• Doing
this
bloats
the
number
of
templates
you
have
to
maintain
• Every
(me
someone
adds
categories
or
tags…
you
have
to
add
templates
Duplicate
Content:
What
to
Do?
37. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• Google
now
supports
pagina(on
• Support
is
na(ve
in
Yoast
SEO
and
All-‐in-‐One
SEO
Should
you
ever
need
the
syntax:
• <link
rel=“next”
href=h7p://www.rideboldly.org/page/2>
• <link
rel=“prev”
href=“h7p://www.rideboldly.org/”>
Duplicate
Content:
Pagina)on
You
can
use
the
HTML
a7ributes
rel="next"
and
rel="prev"
to
indicate
the
rela(onship
between
individual
URLs.
Using
these
a7ributes
is
a
strong
hint
to
Google
that
you
want
to
treat
these
pages
as
a
logical
sequence.
38. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• WordPress
started
placing
canonical
tags
on
single
posts/pages
as
of
v2.9
• Canonicaliza(on
for
paged
comments
is
not
na(ve
• Add
the
following
to
func(ons.php
template
if
you’re
in
a
paginated-‐
comments
scenario:
Duplicate
Content:
Canonicaliza)on
//
canonical
links
for
comments
func(on
canonical_for_comments()
{
global
$cpage,
$post;
if
($cpage
>
1)
:
echo
"n";
echo
"<link
rel='canonical'
href='";
echo
get_permalink(
$post-‐>ID
);
echo
"'
/>n";
endif;
}
add_ac(on('wp_head',
'canonical_for_comments');
40. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
You
should
develop
and
execute
a
redirect
plan
in
the
following
scenarios:
• Migra(ng
a
non-‐WordPress
site
into
WordPress
• Merging
two
websites
into
a
single
website
• When
dele(ng
pages
of
your
site
that
have
value
to
users
and/or
search
engines
• When
a
major
redesign
and
reorganiza(on
of
your
site
is
going
to
cause
significant
structural
change
Redirects:
When
to
Redirect
41. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
301
redirects
are:
• Good
for
users
• Good
for
search
engines
• Good
for
traffic
Redirects:
Why
Use
a
301
Redirect?
If
you
need
to
change
the
URL
of
a
page
as
it
is
shown
in
search
engine
results,
we
recommended
that
you
use
a
server-‐side
301
redirect.
This
is
the
best
way
to
ensure
that
users
and
search
engines
are
directed
to
the
correct
page.
The
301
status
code
means
that
a
page
has
permanently
moved
to
a
new
loca(on.
42. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
What
URLs
should
you
redirect?
• If
dele(ng
individual
pages,
redirect
each
page
being
deleted
to
a
new
target
• If
migra(ng
from
non-‐WordPress,
all
old
URLs
is
the
ideal
Redirects:
Choosing
What
to
Redirect
43. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• 500
URI
crawl
limit
for
free
version
• Allows
full
export
of
all
known
URLs,
headings,
response
codes
• Useful
for
many
SEO
tasks
• Report
against
top
pages,
top
landing
pages,
SEO
Landing
Pages
SEO
Tools
for
Excel
• Provides
a
single-‐spreadsheet
look
at
what
pages
have
social
shares
• Retrieves
Google
toolbar
PageRank
for
a
page
• Can
import
Google
Analy(cs
Data
Google
Webmaster
Tools
• Allows
monitoring
of
site
crawl
errors,
404
pages
not
found
by
Google
Redirects:
What
To
Redirect
When
dealing
with
migra(ng
a
big
site
or
if
wondering
which
URLs
are
“worth”
it,
follow
the
data:
44. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
Crea(ng
manual
redirects
in
.htaccess
1. FTP
to
your
WordPress
host
2. Download
your
.htaccess
file
3. SAVE
A
COPY
JUST
IN
CASE
(seriously)
4. Add
redirects
to
file
5. Upload
it
back
to
your
WordPress
host
– You
may
need
to
rename
to
1.htaccess
to
upload,
then
change
name
aser
upload
when
using
FTP
6. Make
sure
you
didn’t
break
stuff
– If
you
did,
upload
the
old
copy
and
start
again
– If
you
didn’t,
high-‐five
yourself
301
Redirec)on
Using
.htaccess
Syntax:
Redirect
301
/old-‐page.html
h7p://www.site.com/new-‐page/
Each
URL
requires
a
line
in
the
file
Source
URLs
must
be
on
same
domain
as
.htaccess
file
45. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• .htaccess
and
index.php
should
be
together
in
the
top
level
of
the
directory
indicated
by
the
site
address
(URL)
se}ng
on
your
WordPress
General
Op(ons
page
• Make
sure
your
FTP
tool
shows
all
files
(not
all
show
dot-‐files
by
default)
• Some
hosts
won’t
let
you
change
your
.htaccess
file
• If
you
really
don’t
have
one,
create
one
301
Redirects
Using
.htaccess:
What
If
I
Don’t
Have
an
.htaccess
File?!
If
you
create
an
.htaccess
file,
be
sure
to
include
the
following:
#
BEGIN
WordPress
<IfModule
mod_rewrite.c>
RewriteEngine
On
RewriteBase
/
RewriteRule
^index.php$
-‐
[L]
RewriteCond
%{REQUEST_FILENAME}
!-‐f
RewriteCond
%{REQUEST_FILENAME}
!-‐d
RewriteRule
.
/index.php
[L]
</IfModule>
#
END
WordPress
46. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• Edit
.htaccess
from
the
Files
menu
of
the
WordPress
SEO
plug-‐in
• Plug-‐in
specific
to
doing
redirects
• Also
tracks
404
errors,
supports
regex,
reports
on
redirec(on
301
Redirects
Using
Plug-‐Ins
Yoast
SEO
Redirec)on
47. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
The
default
WordPress
setup
for
permalinks
is
not
good
for
SEO.
Preferred
op(ons
include:
• /%year%/%monthnum%/%postname%/
• /%year%/%monthnum%/%day%/%postname%/
• /%postname%/
• /%year%/%postname%/
A
Note
on
WordPress
Permalinks
WordPress
defaults
to
301
redirects
if
you
update
your
permalink
structure
(v3.5.1).
At
one
(me,
this
was
not
true.
That
said,
if
you
have
significant
social
sharing
or
organic
search
traffic,
think
twice
before
changing
your
permalinks!
49. Introduc)on:
Naviga)on
Advanced
SEO
for
WordPress
@betweensta6ons
• Never
change
domains
unless
you
have
a
compelling
business
reason
• If
you’re
just
changing
domains
without
changing
the
site,
best
prac(ce
is:
– Use
a
301
redirect
at
the
domain
level
– Use
Webmaster
Tools
address
change
no(fier
in
both
Google
&
Bing
– Cross
your
fingers
and
hope
hard
– Regularly
review
your
crawl
errors
to
make
sure
that
301
redirects
work
properly
&
404s
do
not
increase
• Try
to
avoid
switching
site
structure
and
domain
all
at
once
– Don’t
redirect
all
your
traffic
to
your
home
page
– Don’t
let
your
old
domain
expire
for
at
least
180+
days
301
Redirects:
A
Note
on
Moving
Domains