SlideShare a Scribd company logo
A digital marketing plan by
Kate Lieberman
Company
Background
• Mission is to provide outstanding
service every day, one customer at a
time.
Competitors
Campaign
• Big Idea: Deck the Halls With Nordstrom this
Holiday Season
• Goal: To Increase Holiday Sales by 15% from
last holiday season via “Nordstrom’s Fashion
Rewards” gift with purchase.
Target Audience
Women
middle to
upper
class

Ages 2560

Family
Oriented

Fashion
Forward
Tools & Tactics
Nordstrom’s Mobile Strategy
Key Performance Indicators
Budget
Facebook Ads

Twitter Ads

$9,200

$15,000

Ad Agency

Google Adwords

$80,000

$610

“Nordstrom’s Fashion
Rewards”

Total= 204,810

$100,000
Summary
• Goal: To Increase sales by 15% from last
holiday season by using “Nordstrom’s
Fashion Rewards.”
• Need to be the best in-store and online.
• Provide the best customer service, while
also providing the perfect place to shop
this holiday season.
• Maintain reputation as being one of the top
retailers in America.

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