1. Account Director: Dylan King
Account Planner: Yingqi Dong (Dwight)
Creative Director: Katrina Lovell
Executive Producer: Yizhu Zheng (Bamboo)

2. Market Penetration
• Reimage the brand
• Appeal to the target market of males
aged 18-40
• Increase awareness
• Low Involvement
• Sponsorship

3. Increase of gate sales by 20% to 2,118,847
Increase TV viewership by 40%
Strong recall of brand
Long Term Strategies

4. New ad campaign
Print, Television and billboards
Sponsorship
Web Presence
Global reach
Low Cost
Interactive

5.  Individual Team
Pages
 A-League own
page and store