Nordstrom's Digital Strategy Presentation
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The digital marketing plan aims to increase Nordstrom's holiday sales by 15% through a "Nordstrom's Fashion Rewards" gift with purchase campaign. The campaign targets fashion-forward, middle to upper class women ages 25-60 with a family-oriented lifestyle. Tactics include Facebook, Twitter, Google, and mobile ads totaling $204,810 along with an $80,000 ad agency budget to promote Nordstrom as the best place to shop this holiday season and maintain its reputation as a top retailer.
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Target Stores is a major discount retail chain operating over 1,600 stores across the United States. [1] It differentiated itself from competitors by offering trendy merchandise at affordable prices in a clean and attractive store environment. [2] Target's positioning and branding focused on providing an upscale shopping experience at discount prices through innovative merchandising strategies that anticipated customer trends. [3]
Measuring Returns from Loyalty Marketing
Learn a basic framework for measuring returns from loyalty marketing, see real data from small businesses that are using rewards programs, and understand how to optimize returns from loyalty.
NationalPromotions-LR
This document summarizes the services of Imagine Advertising, a marketing agency with over 20 years of experience in the home furnishings industry. They believe marketing should be engaging like candy, not medicinal. They provide a full range of marketing solutions, from creative strategy and design to media planning and social media. Their goal is to drive sales for brands and retailers through innovative promotions.
Facebook Advertising Strategy for Small & medium organizations
Facebook Advertising strategy for small and medium organization. - SINCE 2004, Facebook is a top social networking site, with more than 1. 23 billion users of assets at the end of 2013.
Sponsored updates
Budget friendly advertising program
Super targeted
Powerful local marketing
You can see your potential reach
It snowballs
You can use images
Objectives of Ad
Page Post Engagement: Promote your Page posts
Page Likes: Get Page likes to grow your audience and guild your brand
Clicks to Websites: Get people to visit your website
Website Conversions: Get people to perform certain actions on your site (requires adding a Facebook pixel to your site)
App Installs: Get people to install your mobile or desktop app
App Engagement: Get people to use your desktop app
Event Responses: Increase attendance at your event
Offer Claims: Create offers for people to redeem in your store
Facebook also gives advertisers the ability to upload their own information in order to make Custom Audiences. With Custom Audiences you can target users by:
Email addresses
Phone numbers
User IDs
Mobile advertiser IDs
People who have visited your site
You can then take these Custom Audiences and have Facebook create “Lookalike Audiences” based on the demographics they all share.
Set a budget according to the size of the audience that you're targeting.
If you have a small budget and a large audience, you'll reach a smaller percentage of your target.
Bigger audiences require bigger budgets to reach more people.
The minimum daily budget for any ad set is $1.00 USD and must be at least 2 times your cost per click (CPC) bid. For example, if you have a $1.00 CPC, your daily budget must be at least $2.00.
Jcp final digital_marketingstrategy-final-8
JC Penneys Powerpoint Presentation for NBC's Fashion Show and NYU includes Facebook, mobile strategy, email marketing tactics, Social Media Flowchart
Marketing Sample Pitch by Lori Peters
Work From Home and Make Money As a Life or Business Coach In This HOT Market
The field of life and business coaching is booming! You can be an entrepreneur and work full time or part time from the convenience of your home and earn up to $100 to $150 per hour coaching and consulting. It's a great profession and people are looking to hire more business and life coaches. Pick your niche and get trained in this exciting career today and start making money and give up a traditional job so you can have the freedom of being an entrepreneur at last.
Boost Your Brand with the Best Digital Marketing Company in Canada
Looking to boost your business's online presence? Anmol IT Solution, the leading digital marketing company in Canada, offers top-level digital marketing services customized to your needs. From SEO and social media marketing to content creation and PPC advertising, our expert team delivers innovative strategies that drive real results. Partner with us today to transform your digital view and achieve unbeatable success. Contact us now to get started!
Direct Marketing Theatre; Go Get Growth! How to power your business expansion...
The document provides guidance on international b2b marketing and growing businesses overseas. It discusses key trends like the importance of international growth and digital marketing. It also outlines tips for planning successful international campaigns, including allowing enough time, analyzing existing customer data, testing small initially, and speaking with experienced professionals. The document then presents a case study of how an IT security company used integrated online and offline marketing across Europe to exceed their sales targets of 30,000 units. It discusses the research conducted, customized multi-channel campaigns executed, and lead generation and nurturing processes used. The company generated over £2.6 million in leads within 9 months.
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Nordstrom's Digital Strategy Presentation
- 1. A digital marketing plan by Kate Lieberman
- 2. Company Background • Mission is to provide outstanding service every day, one customer at a time.
- 3. Competitors
- 4. Campaign • Big Idea: Deck the Halls With Nordstrom this Holiday Season • Goal: To Increase Holiday Sales by 15% from last holiday season via “Nordstrom’s Fashion Rewards” gift with purchase.
- 5. Target Audience Women middle to upper class Ages 2560 Family Oriented Fashion Forward
- 9. Budget Facebook Ads Twitter Ads $9,200 $15,000 Ad Agency Google Adwords $80,000 $610 “Nordstrom’s Fashion Rewards” Total= 204,810 $100,000
- 10. Summary • Goal: To Increase sales by 15% from last holiday season by using “Nordstrom’s Fashion Rewards.” • Need to be the best in-store and online. • Provide the best customer service, while also providing the perfect place to shop this holiday season. • Maintain reputation as being one of the top retailers in America.