The document provides a campaign analysis report for Blueprint clothing store. It details the client, target market of Queen's engineering students aged 18-30, and a campaign idea playing on the word "blueprint" where students could fill out an in-store form and be entered to win a dinner and drinks prize pack. The campaign used lifestyle, emotional, and timing appeals on Facebook in the Queen's Engineering group. The results were modest with few likes and comments, but the exposure to the targeted demographic was significant. Future efforts may see greater success holding the event earlier in the year with a single larger prize.