This NBA Digital Strategy focuses on mobile enhancement, but also has an emphasis on all levels of technology.

1. Detroit Pistons
Digital Strategy
Charles West

2. Team Background
 Founded 1941
 Three NBA Championships
 Media Coverage
 Radio
 TV

3. The Big Idea
 Create app
 Assist in maintaining website
 Current with technology
 Attract people
 Higher sales

4. Target Audience
 18-35 years old
 Primarily men
 Most engaged in mobile involvement

5. Internet Marketing
 Multiple devices, multiple platforms
 Fans want more digital content
 Reliable and enjoyable

6. Mobile Strategy
 Positive results from app
 Quality reviews and more downloads
 SEO needed for mobile usage

7. Social Media
 Facebook, Twitter and Instagram
 Quality photos and videos
 Build a “network”
 Instantaneous information
 Stay current and attract new people

8. Key Performance Indicators
 Google analytics
 New keywords
 Aimed to boost sales by 1o%
 Online sales (merchandise)
 Ticket office

9. Budget
 $300,000: Website and
online store
 $250,000: Mobile app
 $150,000:
Advertising/Promotion
 $100,000: SEO/Social Media
 TOTAL: $800,000

10. Summary
 Goal of increasing sales by 10%
 Critical social media and mobile involvement
 Large budget and wide target audience = Digital Success
 High expectations