This document summarizes the services of Imagine Advertising, a marketing agency with over 20 years of experience in the home furnishings industry. They believe marketing should be engaging like candy, not medicinal. They provide a full range of marketing solutions, from creative strategy and design to media planning and social media. Their goal is to drive sales for brands and retailers through innovative promotions.

1. www.imagineadv.com • 866-832-3214
“OVER 20 YEARS
OF EXPERIENCE
DELIVERING UNIQUE
AND EXCITING
MARKETING
SOLUTIONS TO THE
HOME FURNISHINGS
INDUSTRY”
NATIONAL PROMOTIONS

2. Who We Are
Imagine Advertising believes Marketing
Should Be More Like Candy and Less Like
Medicine. Focusing on the sweet spot for
our clients has earned us many prestigious
industry innovation and creativity awards
over the past 20 years.
It’s our unwavering passion to drive sales
velocity for Brands and Retailers. It’s steering
an intelligent conversation about where they
are going and then connecting brands with
consumers along their path to purchase.
We believe a well-thought-out strategy
and tactical execution can outsmart the
competition—without having to outspend
them.
We have 4 principles to help our clients get
more placements and increase sales velocity:
INNOVATE
Creative
Strategic Planning
Brand/Corporate Identity
Retail & Brand Consulting
Website Creation & Management
Print Plus Mobile
Email Marketing
PPC/Google AdWords
Online Display/Web Video
Local Geo-Marketing
Text Marketing
Social Everything
Partnership Marketing & Promotions
Product Placement
Sweepstakes Creation & Management
Store Loyalty Programs
Print
Broadcast/Web
Media Planning & Buy
On-Line/Digital
Mobile Marketing
Social Media Engagement
In-Store P.O.S.
Sales Collateral
INTERRUPT
INCENT
INTERACT
“MARKETING
SHOULD BE MORE
LIKE CANDY
AND LESS LIKE
MEDICINE”

3. “OVER 20 YEARS OF EXPERIENCE CREATING, MANAGING AND IMPLEMENTING
BRANDED PRODUCT CAMPAIGNS AND PROMOTIONS.”
Award-Winning Campaigns
• Recipient of 3 Hermes Creative Awards
in 2013
• 2005-2012 Featured Writers and Retail
Trainers for the Home Furnishings and
Consumer Durables Industry
• Recipient of 3 Hermes Creative Awards
in 2007
• In 2007 Recipient of 6 Awards from the
MarCom Creative Awards
• Catalyst Magazine recognized Flora
Stopher (Creative Director/ Imagine
Advertising), as one of the “Top 50
Entrepreneurs” in Atlanta for 2006
• Recipient of 6 MarCom Awards in 2006
• 2005 Promotional Marketing
Association – PMA – Gold Reggie
for Best Multi-Channel Promotion in
North America for Ashley Furniture
Industries, Inc.
• Direct Marketing Association – DMA
Echo Award – Best Direct Marketing
Campaign in North AmericaTempo
Awards – CADM (Chicago Area Direct
Marketing) - 1st and 2nd Place for Best
Direct Marketing Campaign B2B
• First Place – Most Innovative
Production Technique Used in Business
Space Advertising
• Second Place – Most Creative Business
Space Advertising
• Printing Industries of America (PIA)
Premier Print Awards:
Best Corporate Identity & Advertising
Program
• Best Corporate Identity - Business to
Business
• Best Corporate Newsletter
• Best Trade Show Materials
• Best Self Promotion for Use in Direct
Mail
• Advertising & Promotional Campaigns
Used as Case Studies in the Times
Mirror College Textbook - “Global
Marketing, A Managerial Approach”

4. From home makeover shows, sweepstakes, movie and television properties and more, we
have extensive experience in creating and implementing national partnership promotions.
National Promotions & Partnerships

5. Omni-Channel. Plus More.
We are the leading full-service marketing agency in
the home furnishings industry, integrating traditional
media with web and digital.
Design Print Online Multimedia Promotions Social Signage

6. • Home Furnishings Category Sales – $286,973,000,000
• Furniture Only Sales 2014 - $97,000,000,000 (U.S. Census Data – Retail Storefronts)
• Furniture Sales Projected to - $102,500,000,000 by 2017 (21.7% increase) Furniture Today Magazine
Retail Establishments – 90,692
Employment – 502,000
Labor Income - $19,173 (Millions)
GDP – $25,783 (Millions)
SOURCE: US CENSUS BUREAU, US BUREAU OF LABOR STATISTICS, US
BUREAU OF ECONOMIC ANALYSIS,AND IMPLAN 2012 DATABASE
U.S. Retail (Furniture Category)
FURNITURE AND BEDDING SALES
U.S. total in $Billions
2012
$84.2
2017
$102.5
% Change
21.7%
Projected Increase

7. How We Support
The Home Furnishings Industry
• Serviced over 3,000 retailers in North
America both large and small
• Produced over 2,000,000,000 (two
billion) print circulars, newspaper ads
and direct mailers
• Designed and executed delivery of
over 1,500 unique point-of-sale items
to furniture retailers world-wide, all
designed and produced in-house
• Exclusively designed and produced
award-winning signage for over 800
In-Store Furniture Galleries operating in
North America
• We’ve created and currently host
hundreds of furniture websites for
furniture retailers in North America
Approved Vendor to Buying Groups Such As:
Vendor and Partner to Manufacturers Such As:
Vendor to Hundreds of Independent Retailers Such As:
Plus More!
Plus More!
FURNITURE
MARKETING
GROUP

8. Omni-Channel Marketing

9. What This Means For Your Property
Imagine is your access to the $100,000,000.00 U.S. Furniture
Category. Increased saturation on the local level through a true
multi-channel promotion and local vendor integration.
+
Window Cling -
Local Incentive Partner
Spider Stand with
Banner
Drop Box
Floor Graphics -
Local Incentive Partner
6” Table Top Characters -
Local Incentive Partner
6” Table Top Characters -
Furniture Retailer
Entry Form Pads

10. It’s not enough to have a great idea, you must have a solid “go-to-market” strategy.
Go-To-Market Strategy
Market Sell-In
Industry Press and Double Truck Ads
Email Blasts to Participants
Approved Material
Online Order Site

11. Requirements
A turn-key promotion for retailers.
A process model we invented for the home furnishings industry which has proven successful for over 15 years.
Dealer requirements:
1. Market fee per store (more than 15
call for pricing). Fee includes 3 pack
of movies per store to play in kids’
area, social media posts, listing on the
national locator page and local event
ideas.
2. Display POP kit during promotional
period.
3. Run one print element in zip codes
around their store.
4. Post web banner and circular/mailer
on their website.
5. TV commercials, web video, email,
mobile marketing, GWP are optional.

12. Custom Landing Pages
Custom landing pages are created for each participant to drive consumers
to online games, movie trailers and more.

13. Promotion Development
(Print/TV/Web/Online, etc)
2-3 months
Customer Acquisition
• Direct sell to manufacturers, retailers, and buying groups.
4 months
Timeline

14. Thank You!
Call 866-832-3214 or email us at
info@imagineadv.com