Cadbury - Market Analysis
•Download as PPTX, PDF•
0 likes•1,200 views
Cadbury India produces chocolate, snacks, candy and other food products. It owns several major brands like Cadbury Dairy Milk and Bournvita. Cadbury operates in over 60 countries and employs around 45,000 people globally. A SWOT analysis identified brand equity, successful marketing campaigns and famous brands as strengths, while controversies and competitive pressure from other companies were seen as weaknesses and threats. Cadbury competes against Mars, Hershey's and Nestle in India. Its Shubh Aarambh campaign was aimed at consumers aged 15-35 and helped reestablish Cadbury's image. Evaluation of the Joytree YouTube video found it gained over 800,000 views quickly and increased Twitter followers. Brand linkage
Report
Share
Report
Share
Recommended
Cadbury ppt
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Cadbury vs Nestle
This document provides information on Cadbury and Nestle, the top two competitors in the Indian chocolate market. It lists the group members for a school or college project and then gives a brief history of each company's founding and operations in India. It also identifies the chocolate market's three big players and discusses their market share, with Cadbury having 72% and Nestle having 24%. The document analyzes the companies' marketing strategies, including their products, pricing, placement, and promotion approaches. It further examines the competitive landscape and provides a SWOT analysis for each brand. In closing, it outlines some challenges for future growth in the Indian chocolate industry.
Strategic Management
Britannia began in 1892 in Kolkata with an initial investment of Rs. 295. It became the first company east of the Suez Canal to use imported gas ovens. Britannia grew along with the biscuit market and established itself as an Indian company. It has since expanded its product portfolio and become one of India's largest food brands. Britannia utilizes an extensive distribution network and focuses on rural markets. A recent price increase by its competitor Parle-G presents an opportunity for Britannia to target former Parle-G consumers and become the top player in the glucose biscuit segment.
4 P's of cadbury company
This case study discusses the 4 P's of marketing strategy for Cadbury in India. It outlines Cadbury's product portfolio which includes chocolate, candy, gum, and drinking chocolate brands. It discusses Cadbury's pricing strategy of maintaining convenient prices. It describes Cadbury's distribution process of producing chocolate in India and exporting to over 200 countries. Finally, it covers Cadbury's prominent promotion methods through television, print media, posters, internet, and hoardings to target all audiences.
Economic analysis of cadbury & nestle
This document provides an economic analysis of Cadbury and Nestle. It discusses Cadbury's history beginning in the 1800s in Birmingham, England. Key events included the Cadbury brothers introducing cocoa pressing technology in 1866 that revolutionized the cocoa industry. It also discusses Cadbury's manufacturing process, products, market share, pricing strategy, and financial performance. The document then provides an overview of Nestle's history, mission, corporate social responsibility efforts, brands, and conclusion.
Cadbury PROJECT
The document provides information about Cadbury, a multinational confectionery company, and its operations in Pakistan. It discusses Cadbury's introduction globally in 1905 and its establishment in Pakistan in 1993. It details Cadbury Pakistan's products, which include Cadbury Dairy Milk chocolate, and operations with a manufacturing plant in Hub, Baluchistan. The document also examines Cadbury Dairy Milk's market leadership in Pakistan and its high market share as the top confectionery brand.
Cadbury India
The document provides an overview of Cadbury India including the global and Indian chocolate markets, Cadbury's history and products in India, a SWOT analysis, and a proposed marketing plan targeting different age groups in India. Key points include that the Indian chocolate market is growing at 23% annually, Cadbury India has over 67% value market share led by Cadbury Dairy Milk, and the marketing plan proposes partnerships with schools and Facebook to target children and younger adults respectively.
Report on Consumer behavior towards dairy milk
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
Recommended
Cadbury ppt
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Cadbury vs Nestle
This document provides information on Cadbury and Nestle, the top two competitors in the Indian chocolate market. It lists the group members for a school or college project and then gives a brief history of each company's founding and operations in India. It also identifies the chocolate market's three big players and discusses their market share, with Cadbury having 72% and Nestle having 24%. The document analyzes the companies' marketing strategies, including their products, pricing, placement, and promotion approaches. It further examines the competitive landscape and provides a SWOT analysis for each brand. In closing, it outlines some challenges for future growth in the Indian chocolate industry.
Strategic Management
Britannia began in 1892 in Kolkata with an initial investment of Rs. 295. It became the first company east of the Suez Canal to use imported gas ovens. Britannia grew along with the biscuit market and established itself as an Indian company. It has since expanded its product portfolio and become one of India's largest food brands. Britannia utilizes an extensive distribution network and focuses on rural markets. A recent price increase by its competitor Parle-G presents an opportunity for Britannia to target former Parle-G consumers and become the top player in the glucose biscuit segment.
4 P's of cadbury company
This case study discusses the 4 P's of marketing strategy for Cadbury in India. It outlines Cadbury's product portfolio which includes chocolate, candy, gum, and drinking chocolate brands. It discusses Cadbury's pricing strategy of maintaining convenient prices. It describes Cadbury's distribution process of producing chocolate in India and exporting to over 200 countries. Finally, it covers Cadbury's prominent promotion methods through television, print media, posters, internet, and hoardings to target all audiences.
Economic analysis of cadbury & nestle
This document provides an economic analysis of Cadbury and Nestle. It discusses Cadbury's history beginning in the 1800s in Birmingham, England. Key events included the Cadbury brothers introducing cocoa pressing technology in 1866 that revolutionized the cocoa industry. It also discusses Cadbury's manufacturing process, products, market share, pricing strategy, and financial performance. The document then provides an overview of Nestle's history, mission, corporate social responsibility efforts, brands, and conclusion.
Cadbury PROJECT
The document provides information about Cadbury, a multinational confectionery company, and its operations in Pakistan. It discusses Cadbury's introduction globally in 1905 and its establishment in Pakistan in 1993. It details Cadbury Pakistan's products, which include Cadbury Dairy Milk chocolate, and operations with a manufacturing plant in Hub, Baluchistan. The document also examines Cadbury Dairy Milk's market leadership in Pakistan and its high market share as the top confectionery brand.
Cadbury India
The document provides an overview of Cadbury India including the global and Indian chocolate markets, Cadbury's history and products in India, a SWOT analysis, and a proposed marketing plan targeting different age groups in India. Key points include that the Indian chocolate market is growing at 23% annually, Cadbury India has over 67% value market share led by Cadbury Dairy Milk, and the marketing plan proposes partnerships with schools and Facebook to target children and younger adults respectively.
Report on Consumer behavior towards dairy milk
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
Maggi marketing strategy
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
Cadbury's marketing ppt
John Cadbury started Cadbury in 1861 in Birmingham, England. It is now the largest confectionery company in the world with over 70,000 employees. Cadbury began operations in India in 1948 and now has 5 manufacturing facilities and 5 sales offices. Cadbury Dairy Milk is considered the "gold standard" of chocolates in India, where Cadbury enjoys a market share of over 70%. The document discusses Cadbury's history, operations in India, vision, objectives, achievements, the 4Ps of marketing, market segmentation, SWOT analysis, and suggestions for the future.
Cadbury Dairy Milk - Strategic Management
The group is presenting on Cadbury dairy milk cookies. The new product is two thick baked biscuits with dairy milk chocolate in between. It differs from competitors' biscuits by using rich dairy milk chocolate. The target market is mass marketing since everyone will consume the popular Cadbury brand. It will launch first in Karachi and use emotional advertising highlighting the delicious taste.
Parle g company
in this ppt you can get parle g company overview and analysis and swot pricing strategy ,promotional strategies etc.
Case study cadbury (1)
Cadbury Dairy Milk chocolate was launched in the UK in 1905 and became very popular in India after its introduction in 1948. However, over time its target audience became limited to children. In the 1990s, Cadbury shifted its focus to appeal to both children and adults through campaigns showing the "kid in all of us". This helped boost sales. Later, Cadbury expanded rural distribution and introduced variants to strengthen its brand against growing competition. It also implemented stronger packaging after a 2003 worm infestation issue and hired Amitabh Bachchan as its ambassador to rebuild its image. Cadbury continues working to adapt to new challenges through creative branding.
Haldirams Case Study
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Cadbury Dairy Milk
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
Cadbury's Media Planning
Cadbury's Media Planning :
- History
- Brand Family
- Cadbury in Various Media: TVC, Print, Social Media, PR
- Campaigns, Marketing Equation
- Cadbury's pandemic marketing
- Cadbury's collaboration with Ogilvy
-Reasons behind success
Csr of cadburry final
Cadbury engages in various CSR activities in India such as constructing check dams for water conservation, pioneering cocoa cultivation to help thousands of farmers, installing solar streetlights to reduce emissions, setting up non-formal schools for migrant workers' children, and launching community healthcare and education programs. Cadbury also aims to reduce its environmental impact through initiatives like its "Purple Goes Green" program and publishes sustainability reports on its DearCadbury website.
Cadbury product life cycle
This document provides an overview of the history and operations of Cadbury in India. It discusses Cadbury's introduction and growth in India from 1948, reaching maturity with line extensions in the 2000s. It describes the "Worm Controversy" crisis in 2003 when worms were found in two bars, hurting sales until restored through communication. Currently, Cadbury has the highest market share in India and generates $1 billion in annual revenue there through manufacturing plants, sales offices, and extensive distribution network.
Marketing cadbury
This document provides information about target marketing for Cadbury Dairy Milk chocolate in India. It begins with an introduction to target marketing and segmentation. It then discusses Cadbury's target markets in India, which have expanded from kids to include all family members and occasions. The document outlines Cadbury's marketing mix strategies, objectives, and highlights for targeting different consumer groups. It concludes with a questionnaire and bibliography.
Cadbury company
This document provides a history and overview of Cadbury, including:
- Cadbury was founded in 1824 in Birmingham, England and began as a grocery store selling tea and drinking chocolate.
- Cadbury began operations in India in 1948 by importing chocolates and has since expanded manufacturing facilities across India.
- Cadbury uses effective marketing strategies like celebrity endorsements and memorable advertisements to maintain its leadership position in the Indian chocolate market.
- Advertising plays a key role in Cadbury's success by creating relatable messages that increase brand awareness and match consumer needs and thinking patterns.
Rajeev cadbury project
This document summarizes a study on consumer behavior towards Cadbury Dairy Milk chocolate conducted by Rajeev Kumar and submitted to his college. It acknowledges the supervision of his professor, Mrs. Mandira Roychoudhary, and thanks those who provided guidance and feedback during the project. The executive summary outlines that the study examines Cadbury's history and marketing strategies for Dairy Milk, including research methodology, positioning, target markets, and conclusions. It also provides an index of topics to be covered in each chapter of the full report.
Cadbury dairy milk
This document provides information about a company that produces chocolate products in Pakistan. It includes the company's vision to create beloved brands, the mission of a new product to provide tempting taste, and popular brands like chocolate, beverages and candy. It then describes the company's chocolate bar product and provides pricing for various sizes. The company is headquartered in Karachi and has sales offices in other major cities. It promotes products with slogans and uses packaging design from different decades. The document performs a SWOT analysis and identifies competitors. It discusses responses to price reductions and increases in oil prices. It proposes providing chocolate to flood affectees.
Cadbury’s operations in India.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
Cadbury analysis
Cadbury is a subsidiary of Kraft Foods that produces confectionery products. It was founded in Birmingham, UK in 1824 and currently has over 70,000 employees worldwide. The company generates billions in annual revenue. Cadbury's core purpose is to make delicious products that consumers can feel good about. The company has a variety of candy bars, chocolates, biscuits, drinks and other snacks. It uses various strategies like focusing on quality, innovation, and competitive pricing to market its products globally and compete with other major confectionery companies like Nestle, Mars and Hershey.
Cadbury
The document provides information about Cadbury Dairy Milk chocolate in India. It discusses Cadbury Dairy Milk's history in India since 1948 and how it has become synonymous with chocolate in India. It also summarizes some of Cadbury Dairy Milk's key advertising campaigns such as "Real Taste of Life" from 1994 that positioned it as a chocolate for adults, and "Kuch Meetha Ho Jaaye" from 2004 featuring Amitabh Bachchan that made it synonymous with Indian sweets. The document highlights how Cadbury Dairy Milk has remained at the top of the Indian chocolate market through its delicious taste and memorable advertising.
Amul strategy presentation ppt
The document provides an overview of Amul, an Indian dairy cooperative. Some key points:
- Amul was formed in 1946 and is jointly owned by 2.6 million milk producers in Gujarat. It spurred India's white revolution and made India the largest milk producer.
- Amul has a diverse product mix including milk, butter, ghee, ice cream, and exports to countries like the U.S. and Australia.
- It has a robust supply chain network involving milk producers, chilling units, processing plants, and a large distribution network of depots and dealers.
- Amul follows a low-cost strategy and focuses on quality, helping it become a strong brand despite
Balaji wafers ppt.pptx
Balaji Wafers was founded in 1974 in Rajkot, India by Chandubhai Virani and his brothers. It is a leading manufacturer of potato chips and namkeen, with over 5000 employees. Balaji Wafers aims to provide affordable snacks accessible across India through a large distribution network. Their vision is to grow into a global brand while maintaining traditions of trust and quality. Balaji Wafers dominates the Indian potato and vegetable chips market, increasing its share from 9.5% in 2008 to 13.7% in 2012.
Sales And Distribution of Cadbury
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Management and cadbury
Management involves planning, organizing, directing and controlling an organization to achieve its objectives. A manager is responsible for running the organization by motivating employees to complete work while coordinating activities. Management is a process that involves four key functions - planning, organizing, leading and controlling. Managers require skills in human interaction, technical knowledge, and conceptual abilities to be effective. Cadbury is a global confectionery company that has faced issues like product quality complaints but addressed them through communication and packaging changes to rebuild trust. It aims to grow through acquisitions and brand expansion while maintaining profitability and financial stability.
Public Relations and Publicity
The document summarizes public relations strategies used by various companies including building goodwill, promoting brands, countering negative publicity, and influencing target groups. It discusses PR tools like websites, news, speeches and events. It provides examples of PR campaigns run by Himalaya Drug Company focusing on quizzes and contests to engage with students. It also summarizes Dabur's brand positioning and a campaign launched to promote Dabur Honey. Finally, it briefly discusses security issues faced by Blackberry in India and worldwide communication outages.
More Related Content
What's hot
Maggi marketing strategy
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
Cadbury's marketing ppt
John Cadbury started Cadbury in 1861 in Birmingham, England. It is now the largest confectionery company in the world with over 70,000 employees. Cadbury began operations in India in 1948 and now has 5 manufacturing facilities and 5 sales offices. Cadbury Dairy Milk is considered the "gold standard" of chocolates in India, where Cadbury enjoys a market share of over 70%. The document discusses Cadbury's history, operations in India, vision, objectives, achievements, the 4Ps of marketing, market segmentation, SWOT analysis, and suggestions for the future.
Cadbury Dairy Milk - Strategic Management
The group is presenting on Cadbury dairy milk cookies. The new product is two thick baked biscuits with dairy milk chocolate in between. It differs from competitors' biscuits by using rich dairy milk chocolate. The target market is mass marketing since everyone will consume the popular Cadbury brand. It will launch first in Karachi and use emotional advertising highlighting the delicious taste.
Parle g company
in this ppt you can get parle g company overview and analysis and swot pricing strategy ,promotional strategies etc.
Case study cadbury (1)
Cadbury Dairy Milk chocolate was launched in the UK in 1905 and became very popular in India after its introduction in 1948. However, over time its target audience became limited to children. In the 1990s, Cadbury shifted its focus to appeal to both children and adults through campaigns showing the "kid in all of us". This helped boost sales. Later, Cadbury expanded rural distribution and introduced variants to strengthen its brand against growing competition. It also implemented stronger packaging after a 2003 worm infestation issue and hired Amitabh Bachchan as its ambassador to rebuild its image. Cadbury continues working to adapt to new challenges through creative branding.
Haldirams Case Study
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Cadbury Dairy Milk
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
Cadbury's Media Planning
Cadbury's Media Planning :
- History
- Brand Family
- Cadbury in Various Media: TVC, Print, Social Media, PR
- Campaigns, Marketing Equation
- Cadbury's pandemic marketing
- Cadbury's collaboration with Ogilvy
-Reasons behind success
Csr of cadburry final
Cadbury engages in various CSR activities in India such as constructing check dams for water conservation, pioneering cocoa cultivation to help thousands of farmers, installing solar streetlights to reduce emissions, setting up non-formal schools for migrant workers' children, and launching community healthcare and education programs. Cadbury also aims to reduce its environmental impact through initiatives like its "Purple Goes Green" program and publishes sustainability reports on its DearCadbury website.
Cadbury product life cycle
This document provides an overview of the history and operations of Cadbury in India. It discusses Cadbury's introduction and growth in India from 1948, reaching maturity with line extensions in the 2000s. It describes the "Worm Controversy" crisis in 2003 when worms were found in two bars, hurting sales until restored through communication. Currently, Cadbury has the highest market share in India and generates $1 billion in annual revenue there through manufacturing plants, sales offices, and extensive distribution network.
Marketing cadbury
This document provides information about target marketing for Cadbury Dairy Milk chocolate in India. It begins with an introduction to target marketing and segmentation. It then discusses Cadbury's target markets in India, which have expanded from kids to include all family members and occasions. The document outlines Cadbury's marketing mix strategies, objectives, and highlights for targeting different consumer groups. It concludes with a questionnaire and bibliography.
Cadbury company
This document provides a history and overview of Cadbury, including:
- Cadbury was founded in 1824 in Birmingham, England and began as a grocery store selling tea and drinking chocolate.
- Cadbury began operations in India in 1948 by importing chocolates and has since expanded manufacturing facilities across India.
- Cadbury uses effective marketing strategies like celebrity endorsements and memorable advertisements to maintain its leadership position in the Indian chocolate market.
- Advertising plays a key role in Cadbury's success by creating relatable messages that increase brand awareness and match consumer needs and thinking patterns.
Rajeev cadbury project
This document summarizes a study on consumer behavior towards Cadbury Dairy Milk chocolate conducted by Rajeev Kumar and submitted to his college. It acknowledges the supervision of his professor, Mrs. Mandira Roychoudhary, and thanks those who provided guidance and feedback during the project. The executive summary outlines that the study examines Cadbury's history and marketing strategies for Dairy Milk, including research methodology, positioning, target markets, and conclusions. It also provides an index of topics to be covered in each chapter of the full report.
Cadbury dairy milk
This document provides information about a company that produces chocolate products in Pakistan. It includes the company's vision to create beloved brands, the mission of a new product to provide tempting taste, and popular brands like chocolate, beverages and candy. It then describes the company's chocolate bar product and provides pricing for various sizes. The company is headquartered in Karachi and has sales offices in other major cities. It promotes products with slogans and uses packaging design from different decades. The document performs a SWOT analysis and identifies competitors. It discusses responses to price reductions and increases in oil prices. It proposes providing chocolate to flood affectees.
Cadbury’s operations in India.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
Cadbury analysis
Cadbury is a subsidiary of Kraft Foods that produces confectionery products. It was founded in Birmingham, UK in 1824 and currently has over 70,000 employees worldwide. The company generates billions in annual revenue. Cadbury's core purpose is to make delicious products that consumers can feel good about. The company has a variety of candy bars, chocolates, biscuits, drinks and other snacks. It uses various strategies like focusing on quality, innovation, and competitive pricing to market its products globally and compete with other major confectionery companies like Nestle, Mars and Hershey.
Cadbury
The document provides information about Cadbury Dairy Milk chocolate in India. It discusses Cadbury Dairy Milk's history in India since 1948 and how it has become synonymous with chocolate in India. It also summarizes some of Cadbury Dairy Milk's key advertising campaigns such as "Real Taste of Life" from 1994 that positioned it as a chocolate for adults, and "Kuch Meetha Ho Jaaye" from 2004 featuring Amitabh Bachchan that made it synonymous with Indian sweets. The document highlights how Cadbury Dairy Milk has remained at the top of the Indian chocolate market through its delicious taste and memorable advertising.
Amul strategy presentation ppt
The document provides an overview of Amul, an Indian dairy cooperative. Some key points:
- Amul was formed in 1946 and is jointly owned by 2.6 million milk producers in Gujarat. It spurred India's white revolution and made India the largest milk producer.
- Amul has a diverse product mix including milk, butter, ghee, ice cream, and exports to countries like the U.S. and Australia.
- It has a robust supply chain network involving milk producers, chilling units, processing plants, and a large distribution network of depots and dealers.
- Amul follows a low-cost strategy and focuses on quality, helping it become a strong brand despite
Balaji wafers ppt.pptx
Balaji Wafers was founded in 1974 in Rajkot, India by Chandubhai Virani and his brothers. It is a leading manufacturer of potato chips and namkeen, with over 5000 employees. Balaji Wafers aims to provide affordable snacks accessible across India through a large distribution network. Their vision is to grow into a global brand while maintaining traditions of trust and quality. Balaji Wafers dominates the Indian potato and vegetable chips market, increasing its share from 9.5% in 2008 to 13.7% in 2012.
Sales And Distribution of Cadbury
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
What's hot (20)
Similar to Cadbury - Market Analysis
Management and cadbury
Management involves planning, organizing, directing and controlling an organization to achieve its objectives. A manager is responsible for running the organization by motivating employees to complete work while coordinating activities. Management is a process that involves four key functions - planning, organizing, leading and controlling. Managers require skills in human interaction, technical knowledge, and conceptual abilities to be effective. Cadbury is a global confectionery company that has faced issues like product quality complaints but addressed them through communication and packaging changes to rebuild trust. It aims to grow through acquisitions and brand expansion while maintaining profitability and financial stability.
Public Relations and Publicity
The document summarizes public relations strategies used by various companies including building goodwill, promoting brands, countering negative publicity, and influencing target groups. It discusses PR tools like websites, news, speeches and events. It provides examples of PR campaigns run by Himalaya Drug Company focusing on quizzes and contests to engage with students. It also summarizes Dabur's brand positioning and a campaign launched to promote Dabur Honey. Finally, it briefly discusses security issues faced by Blackberry in India and worldwide communication outages.
Marketing campaign pitch
MAJE Marketing can handle all aspects of Cadbury's advertising and marketing campaigns. With their experience in the confectionery industry, they understand what messaging and strategies work best. They will develop Cadbury's brand positioning and select the most effective advertising mediums. Their experienced team is highly qualified to help Cadbury achieve its desired results.
Cadbury campaign pitch presentation (naked idea agency)
1. Naked Idea Agency has over 15 years of experience advising leading brands on advertising, marketing, strategy, analytics, campaign management, and data.
2. It helps clients develop effective creative campaigns, select the ideal media mix, and determine the best way to reach their target audiences.
3. The agency offers full-service support backed by expertise in various areas of marketing.
Brand Plan template
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Module 16 Brand Building for the Senior's Market.pptx
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.
Innovation in marketing is an activity that involves new ideas that have a positive impact on a new product and service.
Marketing is a process that involves marketers communicating product and service information to consumers.
39solutions services
9 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
39 solutions services
39 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
For More:http://39solutions.com/
D2C Marketing in Nutraceutical Industry.pdf
This presentation gives a brief overview of DC marketing, it's techniques, and how major nutraceutical companies have leveraged on it to build their businesses.
Procter and gamble marketing capabilities
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. P&G has a diverse portfolio of brands through acquisitions and focuses on innovation through research and development. P&G's marketing strategy centers around consumer insights, product innovation, and digital/social media. P&G aims to reach more consumers globally through superior products and builds brand loyalty through quality and trusted brands.
Work due at 11am kesho
The Share a Coke campaign by Coca-Cola was a successful advertising campaign. It featured Coca-Cola cans and bottles with the most popular names to encourage personalization. When introduced in Australia in 2011, Coke consumption increased by 7%, leading to the campaign being introduced in the United States. The campaign succeeded by connecting with customers emotionally through personalization. It also encouraged consumer participation on social media, engaging many users and making the campaign a success. Personalization is a key aspect that companies should integrate into their marketing campaigns to achieve their objectives.
Lay
Lay's was launched in India in 1995 and has become the largest snack food brand. Lay's targets young consumers between 13-18 and 18-26 years old through youthful brand ambassadors and campaigns. Main campaigns include "Fight for your Flavor" and "Dillogical", which engage consumers through competitions and interactive concepts. Lay's has established itself as an indispensable part of snacking culture in India through innovative products, widespread distribution, and effective promotional strategies.
Mary Kay Mini Campaign
Group final project for Advertising Problems at LSU. Had to essentially create a mini campaign from the 2014 NSAC competition brief.
26695443 advertising-and-promotion-of-different-fmcg-brands-in-india
This document discusses promotional strategies used by various fast-moving consumer goods (FMCG) brands in India. It covers promotional methods like sales promotions, advertising, and rural marketing. For sales promotions, it provides examples like Ponds offering discounts to retailers or complementary gifts to consumers. For advertising, it discusses major methods like email, magazines, newspapers, radio, television, and web pages. It also examines rural promotion strategies of brands like Tiger biscuits and Parachute coconut oil. Finally, it analyzes promotional activities and strategies of major FMCG companies in India like HUL, GCPL, and strategies for oral care, soap, washing powder, and other segments.
P&G - A Marketing Case Study
Presentation on P&G's Marketing Strategies
Based on a Harvard Business Review Case Study
Comments and Suggestions Welcome....
marketing of breakfast foods
this presentation has information of various breakfast brands in india which includes kelloggs quaker oats britannia bru and nescafe.the above mentioned companies marketing strategies swot analysis etc.
Social Media Advertising Strategies PPT pdf version
The document provides an overview of social media advertising strategies and best practices. It discusses why social media advertising is important, key platforms like Facebook, Instagram, Twitter, and LinkedIn, and how to leverage trends like video, influencer marketing, and user-generated content. The document also covers social media advertising for different industries, metrics and targeting, challenges and solutions, and regulations and ethics. Case studies are presented throughout to illustrate successful social media advertising campaigns.
Marketing plane of cadbry bupply kids
This document presents a marketing plan for Cadbury's new Bubbly product targeted at children in Egypt. The plan covers situational analysis using the 5Cs framework, identifying strengths, weaknesses, opportunities and threats in a SWOT analysis, and outlining marketing goals, strategies, implementation timeline and budget for 2017-2018. The key objectives are to reach 40-100% of the target segment across Cairo, Giza and Alexandria through advertising, promotions, and campaigns centered around the "Play with Bubblo" motto. The estimated budget is 2.2 million Egyptian pounds distributed across various promotional activities.
Procter and Gamble : Marketing Capabilities
Procter & Gamble is one of the largest consumer goods companies in the world with a portfolio of trusted brands. It has a strong commitment to marketing and advertising, spending $8.68 billion on advertising in 2010. P&G utilizes best practices like connecting R&D to sales and marketing, establishing global business units, and partnering with external innovators. While traditionally focusing on television advertising, P&G is shifting more resources to digital marketing to better track return on investment. Potential risks include increased competition, limited innovation satisfaction, and inefficient management of a large brand portfolio.
Procter & Gamble : Marketing Capabilities
This presentation takes into account the analysis of the marketing strategy, product strategy and pricing strategy followed by P&G and how it led to the creation of million dollar brands.
The presentation concludes with the recommendations for P&G to strive in the market.
Similar to Cadbury - Market Analysis (20)
Cadbury campaign pitch presentation (naked idea agency)
Cadbury campaign pitch presentation (naked idea agency)
Module 16 Brand Building for the Senior's Market.pptx
Module 16 Brand Building for the Senior's Market.pptx
26695443 advertising-and-promotion-of-different-fmcg-brands-in-india
26695443 advertising-and-promotion-of-different-fmcg-brands-in-india
Social Media Advertising Strategies PPT pdf version
Social Media Advertising Strategies PPT pdf version
More from NavanSodhi
Report psychometric test
The document discusses psychometric testing and provides information on various types of psychometric tests. It begins with an introduction to psychometric testing, noting that such tests scientifically measure mental capabilities and behavioral styles to assess a candidate's suitability for a role. It then provides details on specific tests, including the Myers-Briggs Type Indicator (MBTI) personality test, Locus of Control test measuring internal vs. external attribution, a self-esteem test, and tests measuring leadership, conflict management, and other skills. The document concludes that psychometric tests objectively measure behavior and are widely used by HR professionals to aid selection and assessment.
An industrial visit report on amar ujala
The industrial visit report summarizes Amar Ujala Publications Ltd., a leading Hindi newspaper based in Noida, India. The report discusses the company's organizational structure, departments, products, and divisions. Key points include that Amar Ujala has 11 departments and follows a tall organizational structure. Its major products are the Amar Ujala newspaper, website, and mobile apps. Major divisions include digital, Touch Point, and books and magazines. The report also provides a brief SWOT analysis and overview of the recruitment process.
nestle case study
This document contains an assignment on business ethics and the business environment submitted by Navan Sodhi. It includes answers to 5 questions:
1. Sustainable development is defined as economic development conducted without exhausting natural resources and ensuring economic and environmental benefits are available to all.
2. Additional measures Nestle could take to protect the environment include improving manufacturing eco-efficiency, conserving water resources, and investing in reducing waste and resource consumption.
3. An organization that works towards sustainable development will matter more in the future because it ensures human potential and prosperity while protecting the planet for present and future generations through responsible consumption, production, and action on climate change.
glocal approach
Global companies should analyze local markets and customer needs before developing branding and marketing campaigns. They should communicate directly with local customers in their own language to understand preferences and promote their brand. Companies should set specific, measurable goals for local markets and develop taglines and campaigns that appeal to local customer emotions and culture based on regular customer feedback.
coca-cola vietnam case study
The document provides information about Coca-Cola's CSR initiatives in Vietnam related to water conservation. It discusses Coca-Cola's goals to return the equivalent amount of water used in its beverages to local communities by 20% reducing water usage in plants by 2012. It also notes that Coca-Cola undertook the initiatives to protect its brand image from criticism about large water usage, and to ensure sustainable local communities and ecosystems that its business relies on. The document then examines Coca-Cola's stakeholders in Vietnam and risks of using NGO partners to interact with communities instead of direct engagement.
rating scale method
This document discusses performance appraisal techniques, specifically rating scales. It provides an overview of performance appraisals, their purpose for companies, and some common techniques used, including rating scales. Rating scales are then discussed in more detail, including the advantages and disadvantages. Three specific types of rating scales are outlined: graphic rating scales, global rating scales, and behaviorally anchored rating scales (BARS). The document provides examples of how companies use graphic rating scales and what BARS assess. It concludes with a brief discussion of potential biases in rating methods.
Case Study - Coolex
The document discusses the strategy planning issues facing Coolex, an air conditioning company. Coolex has seen its market share decline from 55% to 40% as competitor Airtemp has grown to 15% share. Coolex currently uses a traditional, reactive approach focused on external competition rather than building on its core competencies. The document recommends that Coolex evolve its strategy by focusing on building and exploiting its own resources and core competencies to take a proactive, competence-based approach rather than solely reacting to competitors and the external environment.
business definition
Business definition is a strategic process where firms select unique positions in their industry to gain competitive advantages. It involves creatively defining the firm's focus and objectives. Successful business definition results in the firm concentrating its efforts on key areas while avoiding unnecessary activities. It also provides direction and motivation for other strategic decisions. Over time, the optimal focus may need to shift from narrow to broad as industries mature and the competitive landscape changes, requiring periodic reevaluation and redefinition of the business.
Indian business leader
Shubhra Chadda is the co-founder and CEO of Chumbak, an Indian lifestyle brand that sells products like bags, phone covers, and accessories. Founded in 2010 with an initial investment of Rs. 45 lakh, Chumbak now has over 100 product categories sold in 40+ stores across India as well as online. Chadda has a business background, having worked for companies like KPMG before co-founding Chumbak. The company focuses on tier 1 cities in India for retail expansion and uses digital marketing strategies to promote the brand online.
The payment of bonus (amendment) bill
This document summarizes the key aspects of the Payment of Bonus (Amendment) Bill of 2015 in India. It discusses that the Bill aims to amend the Payment of Bonus Act of 1965, which requires certain establishments employing 20 or more persons to pay an annual bonus to employees based on profits. It is proposed to increase the eligibility salary threshold for bonus from Rs. 10,000 to Rs. 21,000 per month. The minimum bonus is 8.33% of salary and the maximum including productivity bonus cannot exceed 20% of salary. An employee must have worked for at least 30 days in a year to be eligible for bonus.
Authorities of industrial dispute act, 1947
The document summarizes key aspects of the Industrial Disputes Act, 1947 in India. It defines an industrial dispute and outlines various authorities established under the Act to resolve disputes, including Works Committees, Conciliation Officers, Boards of Conciliation, Courts of Inquiry, Labour Courts, Industrial Tribunals, and a National Tribunal. Each authority is described in terms of its composition, appointment process, duties, and procedures for handling disputes referred to it and submitting reports or awards. The overall purpose of the Act and these authorities is to facilitate the amicable settlement of disputes related to employment and work conditions in industry.
Esfj personality type
The document describes the ESFJ (Extraverted Sensing Feeling Judging) personality type. ESFJs are helpful, tactful, compassionate, and orderly. They place high value on getting along with others and enjoy organizing people and tasks. However, their weaknesses can include being too inflexible, needy, selfless, reluctant to innovate, and worried about social status. Potential strengths of ESFJs include setting up effective procedures, strong people skills, decisiveness, and building consensus. In the workplace, ESFJs make loyal and hardworking subordinates and effective managers. Common career paths for ESFJs involve areas like healthcare, education, and customer service. Famous ESFJ personalities include
Minimum wages for states across
The document outlines minimum wage rates for 2019 across various states in India. It provides the minimum daily and monthly wages for different employment categories including unskilled, semi-skilled, skilled, and highly skilled work. Rates vary between states but generally increase with skill level, with unskilled work earning the least and highly skilled work earning the most. Graphs at the end visually compare minimum wage rates across categories for each state.
Globalisation and its impact on international business environment
Globalization has integrated international trade, investment, technology and cultures, making international business easier through increased cross-border trade. International business involves importing/exporting goods/services and foreign investment to acquire resources, increase market size, and minimize risks. It accounts for over half of India's GDP and attracts investment in sectors like transportation, travel, finance and technology. Globalization benefits international businesses through greater competition, economies of scale, investment, and resource efficiency while saving on foreign exchange costs. It has had a large, positive impact on international business and trade.
Changing role of Human Resources
Changes in the environment of Human Resource Management
Diversity in the changing role of Human Resources
More from NavanSodhi (15)
Globalisation and its impact on international business environment
Globalisation and its impact on international business environment
Recently uploaded
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
buy old yahoo accounts buy yahoo accounts
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Recently uploaded (20)
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Cadbury - Market Analysis
- 1. Presented by : Navan sodhi, Manish kumar Ankit Tiwari , Abhilipsa nayak, Ayushi
- 2. OVERVIEW Cadbury India is a food product company with interests in Chocolate Confectionery, Milk Food Drinks, Snacks, and Candy. Some of the keybrands of Cadbury are Cadbury Dairy Milk, 5 Star, Perk, Eclairs , Celebrations, Temptations, and Gems In Milk Food drinkssegment , Cadbury's main product - Bournvita is the leadingMalted Food Drink in the country Operate in over Operate in 60 countries Working with around 35,000 direct and indirect suppliers. Employs around 45,000 people.
- 3. Strength 1: Brand Equity 2: Successful Marketing Campaigns 3: Famous & Widely Sold Brand Weakness 1: Controversies regarding Advertising Opportunities 1: Expand into New Markets. 2: Innovation is a key driver. 3: Increase Share Through Targerted Acquisition. Threats 1: Compettitive Pressure from other Brands. 2: Social Changes. SWOT Analysis CADBURY
- 4. Competitive Analysis Below are the 3 main Cadbury competitors : Mars Hershey’s Nestle Ltd AMUL
- 6. Market Share By participant, the market is relatively fragmented, with the five largest confectionery companies accounting for around 40% of the market. Cadbury compete against multinational, regional and national companies. Cadbury is the second highest of the total confectionery in the market share. Cadbury have number one and number two confectionery market position in 20 of the world’s 50 largest confectionery markets by retail sales value.
- 7. BUDGET DETERMINATION FOR SHUBH AARAMBH CAMPAIGN Shubh Aarambh campaign was launched in 2010, drawing lines from the traditional Indian custom of having something sweet before embarking on something new. We have adopted the Percentage of Sales method for budget determination of the Shubh Aarambh campaign. We have referred the Profit & loss statement of Cadbury India Ltd for 5 years prior to the launch of the Shubh Aarambh campaign i.e. from 2005 to 2009. The ad was meant for the core group, i.e. consumers in the age group of 15-35 years. The ad was established to remind consumers about the utility of Cadbury ad depicted the starting if friendship over having Cadbury and how a bonding developed over it. Enabled Cadbury to re-establish itself in the eyes of the core target customers.
- 8. Campaigns run by Cadbury
- 10. Market Objective Environment objective To invest new technology to save production cost. Improve the manufacture technology Societal Introduce new product Introduce the diet chocolate Financial objective Growth of revenue in UK Increase total confectionery share gain
- 11. Marketing Strategies Following are the strategies of Cadbury: Drive advantaged, consumer preferred brands Realize price and improve customer investment Create advantaged customer partnerships via total confectionery solutions Expand product platforms and strengthen route to market through partnership and acquisition Sharpen talent, diversity and inclusiveness agenda Leverage partnerships to streamline processes and reduce costs
- 13. IMPLEMENTATION & EVALUATION LIKEBILITY TEST According to online metrics, Joytree became the most watched YouTube video on the second day of media activity reaching 813k views of which over 113k were earned. Global trending also followed from the launch of paid media. Twitter followers for CDM increased 11 fold and buzz and conversation was generated across the Irish media network. There were 1.84 million trend impressions, 1,309 tweet impressions and 1,444 mentions of #share the joy. Overall the engagement rate was 8.63%.
- 14. Brand linkage test and persuasions test TV, Cinema, Online (Joytree creative with new end frame featuring the new pack) ‘Brand Linkage’ (seen brand and can associate it with the pack change) was 23% above the ASI norm. ‘Persuasion’ was 20% above the ASI norm. ‘Engagement’ (new news) was 11% above the ASI norm. ‘Unique’ was 18% above the ASI norm. Outdoor campaign for pack change 60% had the correct message take out from the outdoor - ‘Told me CDM has new resealable packaging’.