The document outlines a marketing campaign called #ChicagoBearsFOW that aims to increase followers on social media for the Chicago Bears. It targets 13-18 year old males, 25-35 year old males and females, and 45-60 year old males and females using hashtags and segmented AdWords ads. Key performance indicators include changes in followers on social media and analytics tools to measure results. The total budget is estimated at $1.5 million including Google AdWords, employee salaries, and other expenses.

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Kevin Fanning
ADV 420 Fall 2013

2. Background
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3. Target Audience
13-18 Year
Old Males
25-35
Year Old
Males & Females
45-60
Year Old
Males & Females

4. The Big Idea
#ChicagoBearsFOW

5. Incentives
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6. Tools and Tactics
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The “hashtag”
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Segmented Adwords
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7. Key Performance Indicators

Following Increase
 Google Analytics
 Sales Analysis
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8. Budget

Google AdWords: $30,000/month

10 Employees at combined
$750,000 salary
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Estimated total of $1.5 million for
an effective campaign
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9. Summary

#ChicagoBearsFOW Campaign

Google AdWords
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10. Summary

#ChicagoBearsFOW Campaign

Google AdWords
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