What are they keys to building a successful Data Driven organisation? What is the method to the madness to move your analytics into analysis and your metrics into action
UXDX Amsterdam - Importance of continuous research and monitoring, by Raquel ...UXDXConf
Raquel is a UX Lead at Shopify with over 10 years of experience. At UXDX Amsterdam, she focused on the importance that research and monitoring plays on speeding products to market, and how they can help you drive your product development.
Better is a subjective value, not a goal. It is important to create a set of shared values that guides product development. Better should define the outcome
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...CXL
The conversion optimisation industry is in a mess. Poor practice and the spread of misinformation is rife. The agencies and practitioners who truly understand what intelligent conversion optimisation is and what it looks like are currently part of what can only be described as “the secret society”.
Nearly every business claims they are "customer centric", yet reality proves they’re far from it and more often than not, they’re clueless as to what it means.
Millions is spent every month on enterprise testing tools which promise the world, only to be used by untrained teams and produce inconclusive results. To add to the problem, there are new shiny toys in the guise of big data & personalisation stealing all the headlines and clamouring for marketing budget to be thrown their way.
In his opening keynote talk, Paul will be discussing the struggles that the conversion optimisation industry has faced (and will continue to) and how collectively, the people within the industry can prove that conversion optimisation is the best force for growth available to businesses all around the world.
Cartoon Insights : An Adaption for the MR BusinessMuder Chiba
This deck uses publicly published cartoons to take off and entertainingly make some points about the MR business. This is an adaption of a deck I received about software development ( author unknown!) years ago. An updated version. Use parts of this deck to make a point with humour or just to break the tedium in my Insight Development workshops/sessions.
UXDX Amsterdam - Importance of continuous research and monitoring, by Raquel ...UXDXConf
Raquel is a UX Lead at Shopify with over 10 years of experience. At UXDX Amsterdam, she focused on the importance that research and monitoring plays on speeding products to market, and how they can help you drive your product development.
Better is a subjective value, not a goal. It is important to create a set of shared values that guides product development. Better should define the outcome
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...CXL
The conversion optimisation industry is in a mess. Poor practice and the spread of misinformation is rife. The agencies and practitioners who truly understand what intelligent conversion optimisation is and what it looks like are currently part of what can only be described as “the secret society”.
Nearly every business claims they are "customer centric", yet reality proves they’re far from it and more often than not, they’re clueless as to what it means.
Millions is spent every month on enterprise testing tools which promise the world, only to be used by untrained teams and produce inconclusive results. To add to the problem, there are new shiny toys in the guise of big data & personalisation stealing all the headlines and clamouring for marketing budget to be thrown their way.
In his opening keynote talk, Paul will be discussing the struggles that the conversion optimisation industry has faced (and will continue to) and how collectively, the people within the industry can prove that conversion optimisation is the best force for growth available to businesses all around the world.
Cartoon Insights : An Adaption for the MR BusinessMuder Chiba
This deck uses publicly published cartoons to take off and entertainingly make some points about the MR business. This is an adaption of a deck I received about software development ( author unknown!) years ago. An updated version. Use parts of this deck to make a point with humour or just to break the tedium in my Insight Development workshops/sessions.
Digital Marketers love data, perhaps too much at sometimes – this can lead to a false sense of security. When you express something as a numeric value it can lead people to believe that it’s correct or that it says more than it actually does. In this webinar I hope to cover the most misused metrics and plot a way for us to be able to use them to gain meaningful insights from them.
Making time for big bets in a growth teamJAM London
Scaling can become an obsession in early stage startups, where moving fast doesn't always go hand in hand with making time to invest in big bets. In this talk, Marco and Miriam will cover how their growth team at Facebook uses a design process and strategy to create a healthy balance between growing business while taking on riskier ideas.
You will understand how growth teams within Facebook operate; dig into their process for exploring risky ideas and surfacing insights from a multi-disciplinary team. Finally, you'll explore some of the key considerations for balancing roadmap work with riskier ideas.
Growth Analytics and how to measure Growth and success. Why measuring is where the Lean Cycle breaks, what are good and bad metrics, applying the concept of the Northstar Metric and One Metric that Matters
The Precarious State of Agile Marketing: A Report from the trenchesAgileDenver
A growing number of marketing teams are adopting Agile principles and methodologies to manage the growing complexity and technological sophistication of their work. But, overworked and unsure of how to proceed, many of them are cobbling together various ceremonies and concepts to create their own Frankenstein “methodologies” that often fail. This dispatch from the front lines of the agile marketing revolution calls on current agilists to support marketers in their transformation, and offers ways we can all work together for greater organizational agility.
Beyond the 5 Whys: Asking your way to the right productSelena Hadzibabic
An iteration of the #leanux15 talk "Lean on Lean: Getting started with lean product development", tailored to a broader audience and stripped of lean lingo.
Presented at the Techfest Club, June 2015
http://www.meetup.com/Techfest-Club/
Maryam Mazraei – Failure...what we don’t talk enough aboutJAM London
You think it’s the best product ever built, you convince your co-founders and team to follow you on the path to success but what you start realising is that the road is bumpier than any other with unknowns at every corner.
In the tech space particularly, there is a lack of retrospect of what our predecessors have built and learning from their mistakes. In a market where success and billion-dollar exits and valuations are so celebrated, the majority end up in failure and hardly anyone talks about them. Join us to understand the learnings derived from failure and practices to put to track your startup’s health.
To succeed today, brands need to be creatively powered and data-driven. Marketers need to focus on what really matters, recognize meaningful patterns and trends, and share insights and take action with teammates.
In this session, we'll discuss:
- The 4 steps to being data-driven.
- How traffic sources fit together and what this tells you about the changing context of your customer.
- What is attribution and why is it important?
The more you see, understand and use your data to build on what works and eliminate what doesn't, the better you can connect, communicate and sell.
12 High Velocity Metrics That Actually Increase ResultsTowsley Associates
http://www.insidesales.com
In today's data-driven world we all know that when performance is measured, performance improves. But what should really be measured to increase sales?
In this free cheat sheet by Ken Krogue, President of InsideSales.com, you'll learn:
What key items to measure
How your sales reporting differs from best practices
How to gain visibility to drive results
Gregg Towsley
http://www.GrowPlumbing.com
Refining Success - The New Data Driven Methodadrenalytics
What are they keys to building a successful Data Driven organisation? What is the method to the madness to move your analytics into analysis and your metrics into action
Digital Marketers love data, perhaps too much at sometimes – this can lead to a false sense of security. When you express something as a numeric value it can lead people to believe that it’s correct or that it says more than it actually does. In this webinar I hope to cover the most misused metrics and plot a way for us to be able to use them to gain meaningful insights from them.
Making time for big bets in a growth teamJAM London
Scaling can become an obsession in early stage startups, where moving fast doesn't always go hand in hand with making time to invest in big bets. In this talk, Marco and Miriam will cover how their growth team at Facebook uses a design process and strategy to create a healthy balance between growing business while taking on riskier ideas.
You will understand how growth teams within Facebook operate; dig into their process for exploring risky ideas and surfacing insights from a multi-disciplinary team. Finally, you'll explore some of the key considerations for balancing roadmap work with riskier ideas.
Growth Analytics and how to measure Growth and success. Why measuring is where the Lean Cycle breaks, what are good and bad metrics, applying the concept of the Northstar Metric and One Metric that Matters
The Precarious State of Agile Marketing: A Report from the trenchesAgileDenver
A growing number of marketing teams are adopting Agile principles and methodologies to manage the growing complexity and technological sophistication of their work. But, overworked and unsure of how to proceed, many of them are cobbling together various ceremonies and concepts to create their own Frankenstein “methodologies” that often fail. This dispatch from the front lines of the agile marketing revolution calls on current agilists to support marketers in their transformation, and offers ways we can all work together for greater organizational agility.
Beyond the 5 Whys: Asking your way to the right productSelena Hadzibabic
An iteration of the #leanux15 talk "Lean on Lean: Getting started with lean product development", tailored to a broader audience and stripped of lean lingo.
Presented at the Techfest Club, June 2015
http://www.meetup.com/Techfest-Club/
Maryam Mazraei – Failure...what we don’t talk enough aboutJAM London
You think it’s the best product ever built, you convince your co-founders and team to follow you on the path to success but what you start realising is that the road is bumpier than any other with unknowns at every corner.
In the tech space particularly, there is a lack of retrospect of what our predecessors have built and learning from their mistakes. In a market where success and billion-dollar exits and valuations are so celebrated, the majority end up in failure and hardly anyone talks about them. Join us to understand the learnings derived from failure and practices to put to track your startup’s health.
To succeed today, brands need to be creatively powered and data-driven. Marketers need to focus on what really matters, recognize meaningful patterns and trends, and share insights and take action with teammates.
In this session, we'll discuss:
- The 4 steps to being data-driven.
- How traffic sources fit together and what this tells you about the changing context of your customer.
- What is attribution and why is it important?
The more you see, understand and use your data to build on what works and eliminate what doesn't, the better you can connect, communicate and sell.
12 High Velocity Metrics That Actually Increase ResultsTowsley Associates
http://www.insidesales.com
In today's data-driven world we all know that when performance is measured, performance improves. But what should really be measured to increase sales?
In this free cheat sheet by Ken Krogue, President of InsideSales.com, you'll learn:
What key items to measure
How your sales reporting differs from best practices
How to gain visibility to drive results
Gregg Towsley
http://www.GrowPlumbing.com
Refining Success - The New Data Driven Methodadrenalytics
What are they keys to building a successful Data Driven organisation? What is the method to the madness to move your analytics into analysis and your metrics into action
Improve Your PPC Team's Accountability - HeroConf 2016Workshop Digital
Andrew Miller shares tips for PPC managers, analysts, and clients to assess and improve their team's communication and results. Accountability is key to building a strong team and retaining long-term relationships.
At Workshop Digital, we are big on accountability, and we are not afraid to show it. See how co-found, Andrew Miller, has helped build an accountable PPC team, and learn what you can do to help your team like he has!
“Get Stuff Done Faster: Why Engineers Should Work with the ‘Dark Side’ of Tech”Gilt Tech Talks
On Thursday, January 15, 2015, Gilt Director of Program Management Justin Riservato, Director of Product Andrew Chen, Senior Business Systems Manager Susan Thomas, and Senior Program Manager Myron Miller presented this talk, which focuses on the difference between Program Managers, Business Analysts and Product Managers, and why you engineers need all these managers on your team.
Gaining Critical Insight into your WorkforceWorkday, Inc.
Having a pulse on your workforce has never been more important. This webinar replay shows how Workday customers leverage workforce analytics to understand and successfully manage their people.
Scaling Customer Success: Strategies for Account Segmentation Webinar SlidesAmity
Effective strategy in a SaaS business often means offering different service levels to different customer segments. However, it is often not obvious where to draw the lines. What are the right criteria to use for segmentation? What are the types of services to offer? How to organize to delivery these services economically?
Ed Powers and Joshua Robitaille will share their lessons learned developing the segmentation strategy used at SurveyGizmo today.
Improving the Results You Get From AnalyticsPhil Kelly
What's the right mindset to turn your analytics into a value generation engine? This presentation talks about a different mindset and provides 4 practical ideas for improving the results impact and consistency from your analytics.
PUTTING THE VALUE BACK IN VALUE ENGINEERING: Leveraging Lean thinking to Driv...Amanda Ross
This deck was presented at a joint webinar with AgileCraft and Barry O'Reilly on Value Engineering. In this deck we cover:
- How Value Engineering enables enterprises to systematically manage the uncertainty and return of innovation in their organization
- Quickly and cheaply experiment to learn what are winning ideas, and what do not deliver value and should be discarded
- How to define outcome-based metrics to build value statements, and improves visibility and accountability across your organization
- How to drive rapid feedback loops to accelerate innovation and better decision-making
- How tools can play a role in the Value Engineering / Lean thinking cycle
PRWD Reveal Online 2015: How To Sell In Conversion Optimisation - Matt LaceyPRWD
This is Matt Lacey's talk from the first ever PRWD Reveal Online.
In this talk, Head of Optimisation Matt shares tips to help you get buy-in for a conversion optimisation programme from your senior stakeholders.
Areas covered include tackling objections and myth busting, using data to make your case and using the fear of loss in competitive markets to your advantage. If you're struggling to convince senior stakeholders (or even other arms of the business) about the validity of conversion optimisation, this presentation for you.
PRWD Reveal is a one day conference that shows you how to implement a robust growth strategy which can deliver major uplifts in sales revenue and profitability, as well as changing the way you develop your brand, innovate your offering and redesign your website.
Vanity vs Actionable metrics: Data Led Program Episode 1Joseph Karim
This is the first episode of the Data-led Program; cohosted by InnerTrends and Market 8; to see the full program check out the episodes here:
https://www.market8.net/data-led-growth-program/episodes
You will learn:
What are Vanity Metrics?
What are Actionable Metrics?
Define Your Product’s Actionable Metrics
Align Your Team Around These Metrics
Track Your Progress
Identify Opportunities
If you'd like to have your SaaS company reviewed sign up for your chance to win a 2-hour workshop:
https://www.market8.net/data-led-growth-program/apply-free-workshop-decision-lp
In our session we’ll dive into:
Your product, how it works, and how it makes your users successful
Which metrics you’re tracking, how you’re currently tracking them and what you should be tracking
Defining your product’s actionable metrics
Aligning your entire team around the metrics that matter, and assigning responsibilities
Dive into your funnel, and diagnose your biggest growth problem
Way before anyone began using the term BIG to describe data, Human Resources professionals had been using HR Metrics. So why is Big Data such a Big Deal? In this session, we will discuss HR Metrics, Big Data and HR Analytics.
We’ll uncover the real reasons you really need HR Analytics and dissect a few myths that could be holding you back from making the shift. We will then take a tactical approach diving into some practical tips and best practices on how you can get your organization up and running with HR analytics.
A storytelling session, exemplified through data, will cover everything from a talent strategy overhaul, to implementing emerging technologies, and how to tenaciously keep shaking things up - even when things don't go as planned.
Practical tips to start using predictive HR analytics in your organization.
Creating a distinction between HR Metrics, Big Data and Analytics.
Big Data progression and how this can affect your department.
9 Measurement Tips to Improve Your Relationship With Your CMO, Jon Russo – F...Full Circle Insights
Jon Russo, Founder of B2BFusion, discusses how to get the marketing metrics your CMO or VP of marketing by cleaning up your data, fixing your processes, and finding the right tools.
Crafting a talent analytics function and building strategic partnershipWilliam Gaker
Talent analytics is quickly becoming a core HR function for many companies, but many are still just getting started building their own analytics teams. While there are many promising technologies and research methods available, many HR leaders are wondering where to get started, where to focus, and how to impact the business with insight from analytics. What does success look like? How do we build credibility while also improving our ability to answer complex, strategic questions? How do we realize our vision of using analytics to make HR a strategic business partner? Two years ago at LinkedIn, we were asking ourselves these same questions and have a learned a great deal along the way. The focus of this webinar is to share our journey in building a talent analytics function, discuss the purpose of the field, and communicate some guiding principles for building a talent analytics function at your company.
Burtch Works’ Top Career Tips for Analytics, Data Science, & Marketing ResearchLinda Burtch
If you're working in analytics, data science, and marketing research, congrats! You've chosen one of the hottest career fields today. Want to know how to set yourself apart from the pack? Click through for Burtch Works' best career tips for quantitative professionals, gleaned from decades of experience recruiting in these dynamic fields.
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfProduct School
Explore AI tools hands-on and smoothly integrate them into your work routine. This practical experience is here to empower you, offering insights into the mindset of successful Product Managers. Learn the skills to become a more effective Product Manager.
Main Takeaways:
Hands-On AI Integration:
Learn practical strategies for integrating AI tools into your workflow effectively.
Mindset Insights for Success:
Gain valuable insights into the mindset of successful Product Managers, unlocking the secrets to their achievements.
Skill Empowerment for Growth:
Acquire essential skills that empower your evolution toward becoming a more effective and impactful Product Manager.
Data-Driven Dynamics Leveraging Analytics for Business GrowthBryce Tychsen
Explore the dynamic landscape of data-driven growth and learn how analytics can propel businesses to success. Discover strategies, tools, and best practices for harnessing data insights to drive growth and innovation.
Marketing Operations teams play a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. But, what does a Marketing Operations professional do all day?
Here are 8 pieces of advices from Marketing Operations professionals in the grind.
R&D today: Addressing and enhancing Research & Development’s effectivenessKenny Ong
ABF Research & Development 2009, Singapore
*Applying theory to practice
*Matching R&D to Business Strategy and Organization’s Goals
*Enhancing R&D efficiency by selecting a key component criteria
*Keeping R&D close to where strategic decisions are made
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
1. Refining Success:
The New Data Driven Model
Andrew Pearlman, UA & Analytics
andrew.pearlman@sourcebits.com
@adrenalytics
2. How do you Define Success?
andrew.pearlman@sourcebits.com
@adrenalytics
3. Define Refine Success
What a great launch!
Now, let’s get started...
andrew.pearlman@sourcebits.com
@adrenalytics
4. Becoming Data Driven
Don’t write reports, answer questions
Provide actionable data to all
Empower analysts to explore
Measure success against benchmarks
andrew.pearlman@sourcebits.com
@adrenalytics
8. Implementing a Plan
Know your questions
Pick the right parters
Integrate on day 1
Set goals & share wins
Refine Success!
andrew.pearlman@sourcebits.com
@adrenalytics
