Scott Brand has proposed joining a fantasy sports start up as their marketing expert. He would be responsible for establishing key performance indicators and metrics to track return on investment of various advertising campaigns on platforms like Pandora, display ads, and social media. Scott would also manage email campaigns, negotiate media buys, optimize paid search campaigns, and improve organic search visibility through taxonomy and content optimization.

1. Scott Brand
Proposal to fantasy sports
start up

2. Who is Scott Brand?

3. Establish KPI’s with an
Eye on ROI

4. SEO Certified

5. Ensure accurate tracking of advertising
campaigns, measure performance, optimize,
and make recommendations

6. Mobile Centric Analytics Reports

7. Test new channels seeking
innovative ways to reach potential
customers
Pandora
Madden Display Campaign
Interstitials

8. Manage and build upon email
campaigns

9. Identify, negotiate and close media
buys with ad partners

10. PPC Certified

11. Confirm the target demographic,
pivot as necessary based upon
new data.
Inspirations for Youth Demographics by age
Use compete for competition data

12. Organic SEO Rankings
Ranked first and second for top
keywords

13. Social Media = Customer Service

14. Manage Social Media

15. Improve Organic Search
Visibility via Taxonomy
Use anchor text for business units like
Assurant Employee Benefits
Move the Business Units Navigation
Icons Above the Fold

16. Content is King

17. Mobile Design

18. Video Based Solution Center
Implement Video Marketing
Campaigns

19. Lead the Analysis, Verification and
Implementation of Marketing Plans