The document discusses refining a company's definition of success using a data-driven model. It recommends that companies empower analysts to explore data, measure success against benchmarks, partner with analytics and marketing, integrate analytics from the start, set goals and share wins, and continually refine their approach to success based on the data. The key is asking the right questions and providing actionable data to drive decisions.

1. Refining Success:
The New Data Driven Model
Andrew Pearlman, UA & Analytics
andrew.pearlman@sourcebits.com
@adrenalytics

2. How do you Define Success?
andrew.pearlman@sourcebits.com
@adrenalytics

3. Define Refine Success
What a great launch!
Now, let’s get started...
andrew.pearlman@sourcebits.com
@adrenalytics

4. Becoming Data Driven
Don’t write reports, answer questions
Provide actionable data to all
Empower analysts to explore
Measure success against benchmarks
andrew.pearlman@sourcebits.com
@adrenalytics

5. Two Key Partners
Analytics
andrew.pearlman@sourcebits.com
Marketing
@adrenalytics

6. Analytics Providers
andrew.pearlman@sourcebits.com
@adrenalytics

7. Marketing Analytics
andrew.pearlman@sourcebits.com
@adrenalytics

8. Implementing a Plan
Know your questions
Pick the right parters
Integrate on day 1
Set goals & share wins
Refine Success!
andrew.pearlman@sourcebits.com
@adrenalytics

9. Questions?
andrew.pearlman@sourcebits.com
@adrenalytics

10. Available
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http://
www.google.com/
url?
Marketing
Development
andrew.pearlman@sourcebits.com
Design
@adrenalytics