Refining Success:
The New Data Driven Model
Andrew Pearlman, UA & Analytics
andrew.pearlman@sourcebits.com

@adrenalytics
How do you Define Success?

andrew.pearlman@sourcebits.com

@adrenalytics
Define Refine Success
What a great launch!
Now, let’s get started...

andrew.pearlman@sourcebits.com

@adrenalytics
Becoming Data Driven

Don’t write reports, answer questions
Provide actionable data to all
Empower analysts to explore
Measure success against benchmarks

andrew.pearlman@sourcebits.com

@adrenalytics
Two Key Partners
Analytics

andrew.pearlman@sourcebits.com

Marketing

@adrenalytics
Analytics Providers

andrew.pearlman@sourcebits.com

@adrenalytics
Marketing Analytics

andrew.pearlman@sourcebits.com

@adrenalytics
Implementing a Plan

Know your questions
Pick the right parters
Integrate on day 1
Set goals & share wins
Refine Success!

andrew.pearlman@sourcebits.com

@adrenalytics
Questions?

andrew.pearlman@sourcebits.com

@adrenalytics
Available

//:ptth

http://
www.google.com/
url?

Marketing

Development

andrew.pearlman@sourcebits.com

Design

@adrenalytics

Refining Success - The New Data Driven Method