This is a short presentation of a digital media strategy guide for the Chicago Bears.

1. ADV 420 FINAL PRESENTATION
CHICAGO BEARS DIGITAL
STRATEGY
Alex Rabin Section 741

2. Current Problems
 Interactions
 Content rich posts
 Creating conversations
 Fan appreciation

3. New Faces Around Town
 The Bears have changed general manager,
head coach, both coordinators, and several
key members of the team this offseason.

4. Big Idea
 We want to re-energize our fan base by showing
them that although there have been sweeping
front office changes, we are still committed to
winning and to our fans. We will use a 6-month
campaign to re-ignite a proud fan base and
remind them how historic of a franchise the
Chicago Bears are.

5. #BBTB
 “Bring Back The Monsters”
 We want this hash tag to be the main stimulus
of our online conversations so that people
understand the magnitude of how committed the
team is to winning and bringing back Bears
traditions.

6. The New Digital Strategy
 We are going to use inbound marketing
principles to create content rich posts on social
media that will stimulate fan interaction and
show the fan base the potential of the new
changes the Chicago Bears have made.

7. Social Media Presence
 By optimizing our posts (during high traffic
times) and creating more interactions we will
increase fan involvement and create
awareness of our campaign.

8. Budget
 For my budget I believe spending $450,00
would be enough to truly ensure that success
of the campaign.
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9. ROI
 This is where we assess the results of the
campaign. By using Hootsuite,, Google
Analytics, and Facebook measurement tools
we can verify the results of our digital strategy

10. Summary
 Being a life long season ticket holder and
Chicago Bears fan, it would be an honor and
pleasure to have the opportunity to work on
the digital strategy for the team. The Chicago
Bears possess a proud fan base that has
endured mediocrity from our team throughout
the most prosperous time in league history. I
believe that better fan interaction an really re-
energize the Monsters of the Midway and
prepare us for a brighter future ahead.