1. The document discusses the importance of community relations for educational institutions in Nigeria. It notes that maintaining good relationships with host communities is vital for academic growth and development, as fracases between institutions and communities have become common.
2. It describes how community relations involves institutions understanding community needs and expectations, and participating in community activities. This helps protect the institution, increase enrollment, and create a supportive operating environment.
3. The document recommends some community relations strategies for educational institutions, like providing employment, admissions, and resources to local communities. It argues this would enhance institutions' performance and the development of education in Nigeria overall.
Its an assembled file of five different topics on Suicide in Pakistan, Corporate social responsibility, Crime & deviance, Social Class & Elton Mayo's Theory
Impact of Corporate Social Responsibility on Community Development in Akwa Ib...paperpublications3
Abstract: The study examines the impact of corporate social responsibility on community development in Akwa Ibom State with a particular reference to Julius Berger Company Plc. The study intends to find out how corporate social responsibility activities (basic social amenities, social causes and compensation to community members) enhance community development in Akwa Ibom State the Julius Berger company in Akwa Ibom State claim that they are doing enough in terms of bringing development to the communities as part of their corporate social responsibility, yet the host communities remain hostile and constantly at variance with the company. Point in time data were collected from primary source. The Ordinary Least Square was adopted and finding reveals that corporate social responsibility has significant relationship with community development in Akwa Ibom State. It is therefore recommended that CRS activities like basic social amenities, social causes and compensation to community members and policies regarding these CRS should be improve to enable the Julius Berger company to operate freely in the community and add to their development and CRS activities performed by Julius Berger in Akwa Ibon State should be appreciated by the communities and encouraged them to do more in the future.
Community relations creating value for industry and communityWayne Dunn
Keynote presentation to the International Congress on Community Relations’ Global Forum in Lima, Peru, Aug. 2014. Discusses how community relations and CSR can create value for industry and community
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter
Training and its Contribution to Company's Business StrategyCashmir Pangandaman
This presentation is about training and its contribution to a company's business strategy. The need to conduct training needs assessment and the role of the managers are both important to ensure what is the right training for their employees.
This is a small presentation done by me during my MSW. so i feel that this presentation gave a small introduction abou the community and community organization.
Its an assembled file of five different topics on Suicide in Pakistan, Corporate social responsibility, Crime & deviance, Social Class & Elton Mayo's Theory
Impact of Corporate Social Responsibility on Community Development in Akwa Ib...paperpublications3
Abstract: The study examines the impact of corporate social responsibility on community development in Akwa Ibom State with a particular reference to Julius Berger Company Plc. The study intends to find out how corporate social responsibility activities (basic social amenities, social causes and compensation to community members) enhance community development in Akwa Ibom State the Julius Berger company in Akwa Ibom State claim that they are doing enough in terms of bringing development to the communities as part of their corporate social responsibility, yet the host communities remain hostile and constantly at variance with the company. Point in time data were collected from primary source. The Ordinary Least Square was adopted and finding reveals that corporate social responsibility has significant relationship with community development in Akwa Ibom State. It is therefore recommended that CRS activities like basic social amenities, social causes and compensation to community members and policies regarding these CRS should be improve to enable the Julius Berger company to operate freely in the community and add to their development and CRS activities performed by Julius Berger in Akwa Ibon State should be appreciated by the communities and encouraged them to do more in the future.
Community relations creating value for industry and communityWayne Dunn
Keynote presentation to the International Congress on Community Relations’ Global Forum in Lima, Peru, Aug. 2014. Discusses how community relations and CSR can create value for industry and community
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter
Training and its Contribution to Company's Business StrategyCashmir Pangandaman
This presentation is about training and its contribution to a company's business strategy. The need to conduct training needs assessment and the role of the managers are both important to ensure what is the right training for their employees.
This is a small presentation done by me during my MSW. so i feel that this presentation gave a small introduction abou the community and community organization.
Current Awareness Services and Utilization of Information Resources in Univer...Premier Publishers
The general purpose of the study is to determine how current awareness relates to utilization of information resources in university libraries in Abia and Imo States, Nigeria. The survey research design was used for the study. The research constructed three research questions which were analyzed based on mean value differentials. The research adopted census method which was used to investigate 394 registered users from university libraries in Abia and Imo States, Nigeria. Findings showed that there is a significant relationship between library publications and utilization of library resources (x ̅2 cal = 272.3 ≥ x ̅2 tab = 21.03), current awareness services and utilization of library resources (x ̅2 cal = 394.3 ≥ x ̅2 tab = 21.03) and notice boards and utilization of information resources (x ̅2 cal = 472.1 ≥ x ̅2 tab = 21.03). The study recommends that standard notice boards, bulletin boards and bill boards should be placed at vantage points throughout the universities so that the user communities are duly notified about the information resources and services of the library. Again, university libraries should complement their print resources with electronic resources in order to enhance the information resources available for utilization. The study concluded that library public relations are indispensable in the utilization of information resources in the university libraries and should be sustained.
The case for continuing education, community-based research and engaged scholarship as a means to provide education for the public good in Canada and elsewhere
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Abstract: The main intention of this article is to analyze the Growth of Adolescence and Education in Sri Lanka.
This study has used literature review method and relevant literature have been analyzed based on descriptive
analysis according to the purposes of the study. The purposive sampling method was used to select relevant
literature. This study has been analyzed under some major parts namely Growth of Adolescence and Education in
Sri Lanka. This study shows the complete structure of the Growth of Adolescence and Education in Sri Lanka and
their behavior.
1 Working Toward the Common Good An Online Univer.docxhoney725342
1
Working Toward the Common Good:
An Online University’s Perspectives on Social Change
2
Many institutions of higher education in the United States and indeed around the world
are reaching out to their neighborhoods as a member of the community to contribute to the
common good through research, service, and educational opportunities. In this descriptive study,
the understandings and practices around this kind of activity by one university with a mission of
creating positive social change is explored. While current literature indicates that researchers are
examining campus-community engagements, very little research has been done on community
engagement when the institution works primarily online and the communities involved are
geographically dispersed and dependent on individual choices and preferences. The goal of the
study was to discover how members of one such online university currently understand and
practice the mission to provide a baseline of understandings for curriculum planning and
mentoring student research projects and service activities. Through a series of interviews
conducted with faculty members, students, and alumni, several themes were identified. These
results give rise to several implications for the university in developing its community outreach,
along with some suggestions for further research. The discussion of findings for this university
might have applicability to other institutions of higher education, both online and traditional,
with a similar commitment to the community.
Background to the Study
With the advances in online education and the significant numbers of institutions that
have campuses in multiple locations, the ease with which colleges and universities can
demonstrate mission fulfillment is more challenged. The reach of the university is broader in
such programs and mission efficacy relies on more than confirmed relationships with
constituency groups that are often local to the institution. For online education providers in
particular, the strength of mission fulfillment must rely upon intentional promotion within
3
curricular structures, student services, and philosophical expectations that allow university
members to carry out the institution’s mission in their own communities. Finding references that
speak to mission fulfillment in online and geographically dispersed programs is made
particularly difficult given the limited number of writings that deal with this topic. In fact, a
review of the literature for mission and online learning finds a greater focus on how the decision
to deliver online instruction can become part of the institution’s mission, not upon how the
existing mission can be assured through online delivery (Checkoway, 2001; Johnson, et al.,
2014; Levy, 2003). The complexity of understanding what is meant by “positive social change”,
the mission for the university in this study, adds to the difficu ...
Communicating Community Environment of Junior High School Students in the Fir...ijtsrd
The study investigates the community environment, particularly the learning and social communities of junior high school students in the first congressional district of Northern Samar, Philippines. The research design employed descriptive research. The sample consisted of 388 junior high school students enrolled during the Academic Year 2019 2020. The research findings revealed that while the learning community was moderately favorable, the social community was highly favorable. To sum up, the community environment was moderately favorable. It was also indicated that a communication task force should be instituted in schools. In the same manner, the schools should forge for sustainable school students community relations. Veronica A. Piczon | Leah A. De Asis | Brenfred N. Romero "Communicating Community Environment of Junior High School Students in the First Congressional District of Northern Samar, Philippines: Inputs to School-Students-Community Relations" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-2 , February 2022, URL: https://www.ijtsrd.com/papers/ijtsrd49272.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/49272/communicating-community-environment-of-junior-high-school-students-in-the-first-congressional-district-of-northern-samar-philippines-inputs-to-schoolstudentscommunity-relations/veronica-a-piczon
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. Research on Humanities and Social Sciences www.iiste.org
ISSN (Paper)2224-5766 ISSN (Online)2225-0484 (Online)
Vol.4, No.15, 2014
33
Community Relations: An Impetus for Educational Growth and
Development in Nigeria
Joseph Wilson
Department of Mass Communication, University of Maiduguri, PMB 1069, Maiduguri- Borno State , Nigeria
Email joeweee2003@gmail.com
Rahila Jibrin
Department of Mass Communication, University of Maiduguri, PMB 1069, Maiduguri- Borno State , Nigeria
Email rahila_jibson@yahoo.com
Abstract
Community Relations is one indispensable factor for growth and development especially in a fast changing
society like Nigeria- As fracas between institutions of learning and their host communities has become a
reoccurring trend in Nigeria, it is imperative to adopt community relations in order to not just enjoy a mutual
relationship but to boost academic growth and development. This paper examines, using literature study as a
method, the importance of community relation in strengthening academic growth and development in Nigeria.
The paper concludes that if properly harnessed, community relation would certainly enhance the performance of
institutions in Nigeria
Keywords: Community Relations, educational Growth, Nigeria
Introduction
Every society irrespective of its size desires and works towards attaining some level of development.
Interestingly, education plays a very important role in facilitating the much desired development. Education is
key to every society´s growth and an important tool for national development. For quality education to be
achieved in a nation, the institutions and local community must coexist and maintain mutual relationship. Since
institutions do not exist in isolation but hosted by a community they serve, there has to be a relationship that
would help establish and sustain good understanding between both parties. Olanrele and Awodoyin( 2011)
notes that although, the school may be regarded as an entity of its own, but, it is also a part of the wider society
in which it is located. Under an ideal situation such educational institution, in its daily activities tends to reflect
the values of the host community. It is from this point of view that in educational management, the relationship
between an institution and its community is vital.
Every academic institution is primarily established to pursue academic excellence. Thus, it strives through
various means to achieve academic growth and development, a process Rogers (1979) describes as a widely
participatory process of social change and material adjustment including greater quality freedom and other
valued qualities for the majority of the people through their gaining greater control over their environment. The
symbiotic relationship between the educational institutions and their host community and how this determines
the quality of education is the crux of institutions community relations in educational management.
Nigerian education system started slowly but soundly developing during the colonial era. The missionaries
introduced the western education system in the mid 19th
century with the help and assistance of the communities.
The missionaries enjoyed the support of the host communities in various ways ( voluntary labour, donation of
piece of land for school construction and willingness to allow their wards enrol) to sustain the momentum of
establishing western educational schools. This trend has been sustained to this moment. It is a common scenario
to find communities clamouring for siting of an institution in their domain. Sometimes it takes serious lobbying
of government to be accorded the opportunity of laying host to an institution of learning.
However, it is noticeable in recent times in Nigeria that there is a reoccurring trend of clashes between
institutions of learning and their host communities. At various times , certain circumstances have resulted to
friction and very sour relationship between institutions and their host communities with devastating negative
consequences on not only the quality of education but also the growth and development of education generally.
For example in October 2012, ScanNews carried this headline “How UNIPORT Students Were Brutally
Murdered By Aluu Vigilantes” . Four University of Port Harcourt (UNIPORT) undergraduates were brutally
murdered in cold blood over alleged stealing at Aluu, a community that shares boundary with the university but
allocated under Ikwerre Local Government Area of Rivers State (Iruoma, 2012). Vanguard newspaper of 27
February had this headline “Killing: LAUTECH seeks intensive surveillance of host community”. It was
reported that a 100 level Transport Management student of the institution, was killed by unidentified assailants.
Similarly, Punch Newspaper of 13 April, 2012 had this headline “Oko Poly reconstitutes panel over students,
indigenes clash”. It was reported that there was a violent clash between students of the institution and youths of
the host community that led to the closure of the polytechnic on March 26.
2. Research on Humanities and Social Sciences www.iiste.org
ISSN (Paper)2224-5766 ISSN (Online)2225-0484 (Online)
Vol.4, No.15, 2014
34
Most recently, Trumpeta newspaper, reported “FUTO, Host Communities War Deepen, Mass Destruction in
Varsity Campus”. The report revealed that “irate” youths of the Host community of Federal University of
Technology Owerri, went on rampage on 7 May, 2014 and destroyed properties of the university. There are
several of such incidences. There is also situation where host communities protest over appointment of
institution´s leadership
Considering the disturbing trend of clash of interest between institutions of learning and the host community in
Nigeria this paper examines the importance of community relation from the public relations perspective in
Nigeria. The paper adopts a literature study approach as a method.
Community Relations is an indispensable factor for growth and development especially in the present changing
social, political and economic climate where everyone wants to grow, wants to succeed, wants to be heard and
recognized, wants to be involved in what daily activities of his locality. Offonry (1985) points out that the
common denominator for achieving this objective is embracing the business of creating and maintaining pubic
understanding and support or sticking to the management function which attempts to create goodwill for an
organization and its products; services or ideas with groups of people which can affect its present or future
welfare. Today no matter how large, small or important an institution may be it can be undermined if its
community relations are haphazard ( Peak, 1991 ).
Conceptualization
Educational Institutions: Educational institutions are places where people of different background and ages
gain general sense by way of learning in which knowledge skills and habits are transferred from one generation
to another through teaching, training and research. Principles of educational institutions design is based on
provision of opportunities for multiple forms of participation that nurtures communities of practice in which
students jointly develop their learning potential to its fullest. The vision is such that learning is fostered as shared
enterprise, participation, engagement, contribution, connection, experimentation and inquiry (Eckert, Goldman
and Wenger, 1997)
Community Relations: According to Gambo and Wilson (2010) in a way both Public Relations and
Community Relations attract similar meanings but in practice is a subset of the former. There are numerous
definitions of Public Relations but the one that is regarded as descriptive and functional is the one defined by the
International Public Relations Association (IPRA)
Public Relations is a management function of continuing and
planned characters, through which the public and private
organizations institutions seek to win and retain the understanding,
sympathy and support of those with whom they are or may be
concerned by evaluating public opinion about themselves in order to
correlate, as far as possible, policies and procedures, to achieve by
planned and widespread information, more productive cooperation
and more efficient fulfillment of their common inters.
The concept of “public” in Public relations needs to be clarified. It means a heterogeneous all individual or
organizations that have direct or indirect relationship with an organization (The internal and external publics)
who can contribute to its success or failure. The above definitions and many others recognize the public as an
indispensable component of an organization’s profile. It is an acknowledgement that no organization is an island.
In a democratic setting, there is a higher demand on especially public institutions to be more transparent, more
accountable and friendly to one another and to the general public to succeed ( Gambo and Wilson, 2010).
Community Relation refers to the demonstrations in concrete terms of an organizations appreciation of the wider
horizons or social responsibilities of business through active involvement by its management and staff in public
programmes and activities related to the welfare of the community within which it operates (Offonry ,1985).
Littimore etal (2004) describe community relations as a public relations function, is an institution’s planned
active and continuing participation with and within a community to maintain and enhance its environment to the
benefit of both the institution and the community
The average community expects an institution or organization, be it government owned or private: government
agency, parastatal, industrial, commercial firm, institution, association or non-governmental organization
operating in its locality to contribute meaningfully towards its growth and development. The common
expectation are usually in terms of provision of regular employment for members of the community consider the
local people in the award of contracts and exhibit a realistic sense of some social responsibilities. This is because
the host community of any organization is the most immediate representative of the general public whose
goodwill is essential for the success and survival of such organisation’s business. This fact is often neglected by
most organization on the ground that the government to whom taxes and rates are paid should be responsible for
every basic need of the community
Offonry (1985) points out that this attitude is no longer as tenable in an age when there is an increasing interest
3. Research on Humanities and Social Sciences www.iiste.org
ISSN (Paper)2224-5766 ISSN (Online)2225-0484 (Online)
Vol.4, No.15, 2014
35
by host communities in the way organizations in their localities operate, the caliber and disposition of their
management and what they do with their resources. Questions of conforming to general standard of morality
willingness to support issues of interest to the community are often asked. The organization must know what the
community expects from it and the community must be aware of what the organization can be expected to
provide.
Today organizations must co-operate as well as compete to succeed. Even educational institutions compete to
succeed. It is not hidden that our private educational institutions “gulp” a great nether of students in spite the cost
of paying for such schools, they often get good locations, maintain good rapport with the community and
carryout some social responsibilities to enjoy support for smooth operation of such schools. A lot of innovations
have been introduced into community relations. The new collaborative approach is one strategy where
organizations become part of the community creating win-win solutions that result in the healthier bottom line
and benefit for stakeholders and for society as a whole. Lattimore (2004) points out that the key to any effective
community relations programme is positive, socially responsible action to help the community on the part of the
organization. The lesson for organization is simple. Regional, national and international concerns may pre-
occupy one, but don’t forget the people in the community.
Common Concern in the Community
Most of the issues discussed here-under have been of great concern to members of the host communities of
educational institutions. Different feelings have been expressed about them and their consensus is that they affect
understanding and smooth working relationship between the two parties. Some of these concerns are
• None involvement and participation of host community members in the affairs of the institutions for
example committees, employment, etc
• Lack of respect for the community´s cultural values by the institutions
• Non consideration for admission of their wards
• Inadequate of assistance and support from the institutions (financial support during launching,
community service levy).
• Non compensation of community land used by the institution
These and many more have attracted hostility to schools managements from the host community.
What Community Relations Does
Effective community relations depend on recognizing the interdependence of institutions with their communities.
The cycle begins with people wanting to live in good communities and bringing their talents and skills to the
local labour market. Institutions hire these employees who help the organization make good and realize its
objectives. The organization then makes commitment to make the community an even better place to live.
Good community relations aids in security what the organization needs from the community and in providing
what the community expect.
- It helps to protect organizational investments
- Increase patronage of products and services
- Improve the general operating climate for the organization
- Positive community relations can affect workers productivity when organizations provide cheap and affordable
health services and education programmes for members of the community
Favourable community attitudes may influence workers attitude toward the organizations.
Community Relations Process
The clarity of the mutual interest of organization and other communities, however does not imply that the
community relations can be practiced without careful planning and execution. An effective community relations
does not just happen. It is built into the structure and culture of an organization. Community relations is an
organizational attitude or state of mind rather than any practice. The community relations process includes:
- Determining the objectives Institutions should have a written strategic plan for community relations that
defines managements view of its obligation to the community so that efforts can be coordinated and concentrated.
- Knowing the community relations policies and objectives are not determined according to idealistic principles.
They come about by assessing organizational needs, resources and expertise on one hand and community needs
and expectations on the other. Questions like:
• How is the community structured?
• What are the community strength and weaknesses?
• What does the community know and feel about the organizations?
- Communicating with communities Institution must be open to a variety of communication tactics to reach the
important public, for example, employee communication; since a greater number of employees live in the
community these employees can share the institutions message with neighbours and friends at games, while
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shopping, when picking up children at school, at religious gathering etc. Others include, institution publications,
visit to community leaders etc.
Criteria in Community Relations Activities
- Criteria’s exist that organizations must consider to establish community relations programmes:
- Creating something needed that did not exist before
- Eliminating something that is a community problem
- Developing a means of self determination by higher knowledge about an issue and to identify what can be done
to improve and protect the community
- Broadening use of something that exists to include the “have nots”
- Sharing equipment, facilities and professional expertise
- Tutoring, counseling and training
Typical Community Activities
Include:
- Discharge of local civic responsibilities including payment of local rates, taxes, community levies etc.
- Sponsoring social projects to address major community problems
- Creating employee volunteer programmes,
- Encouraging education through the award of scholarship to deserving students, presenting of prizes for best
performances, etc.- Organizing special enlightenment programmes for schools, community leaders and others to
educate them on the benefit arising directly or indirectly from the operation of the institution.
- Encouragement of personal friendship between members of organization on one hand and members of the
community on the other.
- Ensuring that the majority of the lower categories of staff comprising labourers, messengers, attendants are
recruited from the locality
Educational Institutions and Community Relations
Having looked at the basics of community relations, it would be much easier to comprehend and appropriately
find a place for educational institutions in community relations. All type of organizations practice community
relations. Churches, Mosques, Hospitals, Banks, and Schools depend on community relations the way businesses
depend on marketing as the primary means by which customers are attracted. Organizations including
educational institution must strive for community acceptance. It is obvious that educational institutions are often
sought for by communities but notwithstanding, institutions are expected to maintain community relations to
enable it get community support and to effectively operate. One may wonder or ask what would an educational
institution offer its community besides educating its local people?
Good Community relations by an educational institution aids in securing what the institution needs from the
community and in providing what the community expects. Moreover, it helps to protect the institution by
creating a conducive operating climate.
Some areas of community relations by educational institutions include:
- Providing employment for the local people
- Providing admission for the local people
- Providing resource person on educational activities of the community
- Courtesy calls on community leaders to explain the operation of the institution.
- Providing cheap and affordable educational services to the community for example the qualitative Nursery and
primary School education provided through the staff School to the local community
- Provision of facilities for use during events in the community for example Auditorium for functions,
transportation assistance, sports facilities and resource persons.
- Sensitizing the community on the importance of’ education to the growth and development of the locality.
These and many other ways institutions provide community relations activities
Olanrele and Awodoyin (2011) identified various possible areas of mutual relationship, noting that there is no
way institutions can exist in isolation. Thus there is need to identify possible initiatives.
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Table 1. Types of Community Relations Initiatives
Types of Link School to Community Community to School
Use of physical
school
facilities.
Classrooms and halls for adult education
classes and community occasions.
ii) Venue for short in-service training courses
particularly at the teacher training and
secondary school levels.
iii) School farm or garden as a model for
locally-based farmers for demonstration work,
or model farms.
iv) The use of sports grounds for civic
occasions.
i.) Shared use of Church hall, water
supply, Clinics, Hospitals, library etc.
(ii) Providing houses for teachers.
iii) Providing land for school buildings,
sports field, farms or gardens.
Economic
contribution
i.) Labour contribution on local project.
ii).Provision of employment opportunities.
iii) Purchase of local products.
i).Labour contribution
ii) Financial contribution for new facilities.
iii) Provision of materials and furniture.
General services
and help
i) School as base for local groups, choirs,
scouts, and guides, sports, teams, plays
and concerts.
ii) Help for old and sick peoples.
iii) Help with harvesting participation in local
national festivals.
iv) Fund raising
v) Schools as postal center and polling stations.
vi) Use of school bus.
vii) Loan of equipment, furniture
viii) Premises and teachers in national
campaigns such as census, elections and health
education.
ix) School as based for post
i) Maintenance of school facilities
ii) Provision of school security
iii) Lending of equipment
iv) Housing of students.
v) Serving as gardeners/caretakers.
vi) Provision of resource persons.
Research,
knowledge and
cultural records
i.Recording and preservation of local traditions
lore, historical events etc.
ii) Providing the personnel for research into
local history and problems.
i.Provision of information for school
museum.
ii) Contribution of artefacts to school
museum.
iii) Opportunities for study of local
activities and customs.
Teaching i.Education (literacy) for adults and out of
school youths.
ii) Extramural classes, seminars and course for
professionals.
iii) Correspondence courses.
i) Use of local people as instructors,
religious leaders, story tellers, dancers,
carpenters.
ii) Parental help as teacher assistants, etc.
iii) Practicing professional demonstration.
Management i. Staff and students involvement in local
affairs committees, church, mosque and
agriculture.
ii.Students involvement in youth organizations.
iii) Training in management
i)Participation in school committees
ii)Local coaches helping in soccer,
basketball,
swimming, athletic etc.
Source: Olanrele and Awodoyin (2011)
Academic Growth and Development
Every organization exist to experience growth and to develop in the course of its operation. In community
relations, it is also expected that the local community is not left out in experiencing growth and development. As
an organization develop, so should the host community enjoy some degree of growth and development. An
academic institution ordinarily expects academic growth and development and the host community is expected
to enjoy from it. As an academic institution enjoys transformation in its quality of academic performance, quality
of staff performance, students performance, quality of facilities, quality of outputs (graduates) quality of
management, curriculum enhancement, it is expected that this transformation should rub-off on the host
community;
Academic growth and development is all about a participatory process of change and material adjustment
including greater quality of’ academic activities and other valued qualities for the majority of the people. When
there is improvement in quality in various academic activities as indicated above, these therefore is said to be
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development. How then does community relations come to play? Community relations as we all know, is an
interdependent relationship. While the academic institution helps in its own way the community plays its own
role.
When an academic institution gives a good quality education, its product or graduates are of good quality ideally
the host community enjoys admission advantage because of the location of the institution. Graduates are often
ploughed back to the community which obviously bring about growth and development in literacy level of the
community
Communities in return besides provision of land for location of institution, provision of students for the
institution, sometimes provide needed academic facilities, like laboratory equipment, books, and furniture to
assist institution because of good community relations. As we all know qualitative academic facilities available
for academic activities is a form of academic development.
Conclusion
When an academic institution experiences growth and development, it is because its activities and operations are
effectively managed. Effective management is only possible when the institution is accepted by the host
community from where it draws its support and strength to act. Community relations is no doubt an impetus to
academic growth and development in any academic institution provided it is effectively harnessed. It is
recommended, among others that management or leadership of educational institutions should consider the
intensification of psychological training, mutual respect among staff and students of institutions, introduction of
periodical publications that showcases the activity of the institution and organize special recreational events like
exhibition, cultural events that would involve the host communities as some of the most useful ways of
enhancing interrelationship in the community.
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