Viola is a cannabis and CBD brand that aims to create opportunities for minority ownership in the trillion dollar cannabis industry. The legal cannabis market is projected to reach $146 billion by 2025. Viola currently offers products reaching 60% of the cannabis market, including flower, edibles, and concentrates. The company seeks to expand its market reach and product offerings to capitalize on the growing hemp, CBD, and cannabis industries.

1. Viola
Brands
Branding & Product
Development
Breakdown

3. Rice, Sugar, Cotton – “Minorities never had
ownership. I am setting out to create opportunities
for minorities. This is a trillion dollar business. It
could be generational wealth, a way to take our
reparations”
HTTPS://TWITTER.COM/BLOOMBERGLIVE/STATUS/1144325028714090501?S=20

4. Market Projections
Hemp/CBD
 Market projected to reach 16 Billion by
2025 (Forbes, Feb 25th 2019; CBD Cannabinoids Market)
 CBD Use is highest among consumers aged 18
to 34
 In 2018 hemp-based products reached $820
million in sales
Marijuana/THC
 Expected to grow to reach 66.3 Billion by
2025 (Grand View Research)
 Compound annual growth rate of 26%
(18%-25% usually considered strong)
 Not as much growth as CBD market
because of state-laws but still a great
opportunity at a 66.3 Billion market cap.

5. Global legal cannabis market expected to reach $146.4 billion by 2025
NEW HAMPSHIRE
RHODE ISLAND
CONNECTICUT
NEW YORK
NEW JERSEY
PENNSYLVANIA
OHIO
WEST VIRGINIA
MARYLAND
DELAWARE
FLORIDA
LOUISIANA
ARKANSAS
OKLAHOMA
MISSOURI
MINNESOTA
NORTH DEKOTA
MONTANA
UTAH
ARIZONA
NEW MEXICO
MAINE
VERMONT
MASSACHUSETTS
MICHIGAN*
ILLINOIS
COLORADO*
NEVADA
CALIFORNIA*
OREGON*
WASHINGTON
MEDICAL CBD ONLY
RECREATIONAL
EXPANDING MARKET REACH IS KEY TO GROW
*VIOLA SOLD

6. Currently,
Viola offers
products that
reach 60% of
the cannabis
market.
Flower
50%
Edible
14%
Pre-Roll
11%
Concentrates
10%
Vapor Pens
8%
Beverage
3%
Tincture &
Sublingual
2%
Topical
1%
Capsules
1%
CANNABIS PRODUCTS

7. 2018 Hemp-based products
reached $820 million in sales
40%
23%
20%
17%
Tinctures
Topicals
Pills
Beverages

8. Market projected to reach $16 Billion by 2025 (Forbes, Feb 25th
2019; CBD Cannabinoids Market)
64 million Americans who have tried CBD, or cannabidiol, in the
past 24 months (January 2019 nationally representative Consumer
Reports survey of more than 4,000 Americans)
The global CBD market size was estimated at USD $1.34 Billion in
2018 and is expected to expand at a CAGR of 32.6% through the
year 2025.
CBD product sales in dispensaries since 2014 have grown at an
even faster rate than overall sales in dispensaries
2018 Hemp-based products reached $820 million in sales

9. 0
9
18
27
36
45
EDIBLE TOPICAL
FORM OF CBD USE
1/4 OF PEOPLE IN THE U.S. SAY THEY’VE TRIED CBD

10. • Expected to grow to reach $75.6 Billion by 2025 -
(Meticulous Research)
• Compound annual growth rate of 28.3% - (Meticulous
Research)
• Two in three Americans support the legalization of
recreational marijuana - (Flow Hub)
• About 18% of American consumers aged 18 to 29 use
marijuana - (Fit Small Business)
62% of Americans favor legalizing marijuana

11. 1. FLOWER = $768 MILLION
2. VAPE CARTRIDGES = $473 MILLION
3. PRE-ROLLED = $157 MILLION
4. GUMMIES = $147 MILLION
5. LIVE RESIN = $85 MILLION
6. DROPPERS = $62 MILLION
7. DISPOSABLE VAPES = $62 MILLION
8. WAX = $40 MILLION
9. SHATTER = $38 MILLION
10. CHOCOLATE BARS = $33 MILLION
TOP 10 WAYS PEOPLE CONSUME CANNABIS 2019
$$$ = SALES PER YEAR

12. Legal cannabis in the U.S. sold nearly $10 billion in 2018
MEDICAL CANNABIS SALES BY STATE 2018
RECREATIONAL CANNABIS SALES BY STATE 2018
$5.7 BILLION STATE SALES
WHERE VIOLA PRODUCT IS SOLD
$2.8 BILLION STATE SALES
IN STATES WHERE VIOLA IS NOT SOLD

13. Brand
Organization

14. THC CBDCBD
HOME
FLOWER
EXTRACTS
TINCURES
EDIBILES
TINCURES
TOPICALS
PILLS
EDIBLES
AUTHENTIC AND ORGANIC INTEGRATION INTO THE MARKET BY SELECTIVE PRODUCT PRODUCTION
EACH BRAND ESTABLISHES ITS OWN PRESENCE WITHIN THE RELATIVE SUBMARKET
LIFESTYLE
TOPICALS
EDIBLES
PILLS
BEVERAGES
PAIN+RECOVERY

15. Branding
Viola

16. THC LIFESTYLE
COMPETITION
Flower
Extracts
Tinctures
Edibles
Aster Farms
Caviar Gold
Marley Natural
Tyson Farms
Willie’s Reserve
Nature’s Medicines
Seven Points
Dispensary & Online Stores
Lifestyle Brand
Premium
Quality
Unisex
Benefits of THC
Muscle Spasticity | Glaucoma | Insomnia | Low Appetite
Nausea | Anxiety | Stress | Nerve Pain
55 Million active THC users as of 2018
JHENE AIKO
AZIZ ANSARI

17. VIOLA OFFERS 78% OF THC PRODUCTS
Flower Products:
Pre-Rolls | Lite Dep | Ultra-Premium
Concentrate Products:
Live Resin | Wax | Shatter | Vapes

19. CBDHOME
Tinctures
Topicals
Pills
Edibles
COMPETITION
Little Flower Hemp Company
Wanna Brands
Stashlogix
Vision One Naturals
Kiehl’s
Charlotte's Web
The Real Wellness Brand
The CBD Skin Care Company
Dispensary | Retail | Online Stores
Wellness Brand
Home Use
Affordable
Minorities
Benefits of CBD for Wellness
Inflammatory Skin Conditions | Skin Sensitivity | Headaches
Skin Dryness | Acne | Anxiety | Pain | Depression | Sleeplessness
CBD users majority (64%) are 35 years
or older, female
GABRIELLE UNION AYESHA CURRY

20. Skin Care Products:
Moisturizers | Creams | Cleansers | Serums | Oil | Sunscreens
Therapeutic & Medicinal Properties:
Inflammation | Pain | Sleep Disorders | Epilepsy | Schizophrenia | Anorexia
The global cosmetic market size will reach US$ 384.9 million by 2024
(CBD) Cosmetics Market to grow at 31.3% CAGR during (2019-2025)

22. Benefits of CBD for Athletes
Relieve Pain | Alternative to NSAIDs | Alternative to Opioids |
Reduce Inflammation | Improve Gut Health | Improve Your Sleep Quality
Consumers of CBD are typically 18 to 34
CBD
TOPICALS
EDIBLES
PILLS
BEVERAGES
PAIN+RECOVERY
CBD-Medic
CBDmd
Athlete’s Best
ReVivid Sports
Motive CBD
Isodiol
CannaSports
Vida+
COMPETITION
Retail Pharmacies & Online Stores
Athletic Brand
Pain + Recovery Use
Affordable
Unisex

23. Edible Products:
Dog Treats | Gummies | Beverages | Oil | Ch. Bars
CBD GUMMY’S SLAES GREW 925% IN ONE YEAR
CBD gummies are so popular that they were
the third most searched food term in the U.S.
on Google in 2018
Tincture Droppers

24. Viola Sport
THE CHOICE FOR ATHLETES

25. Viola Sports &
Harrington Wellness
The growth of the Cannabis industry is always
going to be a staple of Viola Extracts business
Two separate brands without a connection.
What can we do within the law to connect the
brands and streamline products.
1.5 billion people spend money on pain
management products per year. Making it an
$83 billion market.

26. Viola Sport/Harrington Wellness - A CBD
Brand for Athletes
• Relieve Pain
• Alternative to NSAIDs
• Alternative to Opiods
• Reduce inflimation
• Settle your gut
• Improve Your Sleep Quality
Benefits of CBD for Athletes

27. FIRST QUARTER SECOND QUARTER THIRD QUARTER
FORTH QUARTER
Lift & Co. Cannabis Expo [b2b]
Vancouver - Jan. 7-8 [2020]
CannaCon [b2b]
Tacoma - Jan 10-11 [2020]
CannaTech [tech Innovation]
Davos, Switzerland - Jan. 21-24 [2020]
Seed to Sale Show
Boston, MA - Feb. TBD [2020
SXSW CannaBusiness [informational]
Austin, TX - March [2020]
SXSW CannaBusiness [informational]
Austin, TX - March [2020]
2020 TRADE SHOW & CONVENTION SCHEDULE
CannaCon [b2b]
Detroit - April 3-4 [2020]
Women In Cannabis Summit
Burlington, VT - April 11 [2020]
USA CBD EXPO
Houston, TX - April 17-18 [2020]
Cannabis Conference
Las Vegas - April 21 - 23 [2020]
O’Cannabiz Conference and Expo
Toronto, CANADA - April 23-25 [2020]
Cannabis World Congress and Business Exposition NY & LA
Miami Beach, FL - May 28-30 [2020]
CannaCon [b2b]
Chicago - July 17-18 [2020]
BIG Industry Show
Miami Beach, FL - August [2020]
CannMED
Pasadena, CA - Sept. TBD [2020]
The Infused Products Conference
September TBD [2020]
Hall of Flowers [b2b]
Sonoma, CA - Sept. [2020]
2020 DATE TBD
CannaCon [b2b]
NorthEast - TBD [2020]
CannaCon [b2b]
South - TBD [2020]
MJBizCon [networking]
Las Vegas- Dec. 11-13 [2019]
CannaFarm Con
October TBD [2020]
The Emerald Cup
Miami Beach, FL - December TBD [2020]

28. Branding
Consumers of CBD are typically 18 to 34

29. A tremendous opportunity in
one of the US fastest growing
economies

30. Strategic Management Process
PRODUCTS BRANDING MARKETING

31. Viola Extracts Represent
High quality and reliability in a
market where both can be
hard to find with the current
brands in the market place.
Viola products have an easily
identifiable, clean design, that
will allow them to standout in
the market place.
Viola products have an
industry leading standard.
Dosages are reliable. Quality
is of the upmost importance.
Viola isn’t just a company. It is
a brand that customers feel
apart of.

32. Amplifying the Brand
USER EXPERIENCE
(I.E. YOUR WEBSITE)
SEO & CONTENT
MARKETING
SOCIAL MEDIA
MARKETING
EMAIL MARKETING PAID ADVERTISING
(PPC)

33. Social Media
77% of consumers under the age of 35 are more likely to buy from brands they
follow on social media

34. Brand Voice
Foundation of social media messaging
 Educating the consumer will be key to our success
 Adopting a strong brand voice throughout all media and
social media platforms will be key.
 Brand Voice is friendly, yet informative
 Aim at marketing to athletes with the umbrella of a lifestyle
brand
 Viola is something you want to be apart of
 Use Al and Al’s story to create a strong brand identity.
 This is not just a hobby. This has actually helped your life and
your love one’s.

35. Social Media Strategy
INSTAGRAM TWITTER BLOG FACEBOOK EMAIL
MARKETING

36. Social Media Strategy
Educate the audienceEducate
Use social media to engage with customersUse
Entertain while staying informative and friendlyEntertain
Build a brand message throughout all social media platformsBuild
Engage with negative brand experiences on social media. Engage social media users with positivity – move people to
private messages.
Engage
Spark word-of-mouth marketing by engaging with social media users who talk about the brandSpark

37. Social Media Strategy
Content is king
Tell our story (As a company and as individuals)
Users should know “our team”
Their stories
Their personalities
Engagement is our currency
Examples: Innocent Drinks, Gary Vee, Grant Cardone, Duke Basketball,

38. Instagram
Viola has a solid presence on Instagram. A focus on telling the story
and informing the user will take it to the next level
 @Alharrington3 account has 55.3k followers
 @Viola.lifestyle has 28.3k followers
 @_Stephaniecakes_ has 15.8k followers
 @iamdjango has 15.5k followers
 @Iamdustinwilliams has 8.6k followers
 @Viola_gardens has 4.3k followers
 @Viola.Michigan has 731 followers
 @iam_sambo can’t have a private account

39. Content is King

40. Engagement Example
 Retweeted on March 10 from
@Cheddarhcheese7 account
 Great opportunity to educate
 Why ate THC capsules better than Opioids?
 Embrace and circulate the #LegalizeNow
 Link to “Legalize Now” Sweatshirt
 Use multiple platforms to inform and engage
the audience.
Link to tweet

41. Twitter
 909 followers, last tweet was November 9 2017.
 Not much activity here. Missing a great opportunity to engage and tell the story of
Viola Extracts.
 Twitter is the perfect platform to interact, educate, and create brand awareness.
 Twitter currently has 336 million monthly active users (MAU) worldwide
 77% of twitter users feel more positive about a brand when their tweet has been
replied to
 66% of US companies use Twitter for marketing

42. Only 7% of people in
the United States can
easily identify what
this product is.
Why Did you RT this?
Why do I need this?
Great opportunity to
tell your story.
LINK TO TWEET FROM
@CHEDDAHCHEESE7
ACCOUNT

43. Creative
Content
Example
LINK TO VIDEO

44. Facebook
 - LAST POST (JUNE 12, 2018)
 143 FOLLOWERS
 68% OF ADULTS USE FACEBOOK
 ¼ PEOPLE ON THE PLANET
 GREAT OPPORTUNITY TO EDUCATE THE
93%

45. Youtube Channel
Another platform to control Viola’s
Narrative
A great opportunity to educate
and centralize the voice
Youtube acts as an amazing tool
to link content within other social
media platforms

46. Email Marketing
Social Media Gold
Build a list through Viola
Website
Builds a community for active engagement with
dedicated users
Build Marketing Funnels
Promotional
Informative
Across industries
Email Marketing efforts have an average ROI of $44 for each
$1 spent

47. Content
Focus
Content is King
Inform and
educate the
audience
Build an
ongoing social
media narrative
Brand our team
and allow their
personalities to
create brand
awareness

48. Website Additions
ADD AN EVENT SCHEDULE – WHERE ARE WE GOING TO BE
FOCUS ON TELLING A STORY – CONTENT IS KING
PRODUCT MARKETING – HOW OUR PRODUCTS WILL IMPACT YOUR LIFE
This Photo by Unknown Author is licensed under CC BY-SA

49. Thanks For Your Time